It certainly feels like AMC is Pete, we’re Joan, and everyone’s eyes on AMC’s “Big Three” is the Jaguar account they’re hoping to secure.

2. Do
you
have
DISH?
Then
you
haven’t
seen
these
shows
on
it:
•
Breaking
Bad
•
Mad
Men
•
The
Walking
Dead

3. Blame
these
guys:
Networks
realize
that
cable
TV
is
dependent
upon
them
to
get
viewers
the
shows
they
wish
to
watch;
this
is
why
people
buy
cable,
aGer
all.
If
cable
companies
don’t
deliver,
networks
don’t
show
on
that
company.
ESPN
was
the
first
to
withhold.
Today,
the
baMle
is
between
DISH
and
AMC.

4. 14
million
DISH
subscribers
can’t
see
anything
AMC.
Obviously,
DISH
is
the
zombie
and
AMC
and
it’s
viewers
are,
collecQvely,
Rick
Grimes
with
a
liMle
Don
Draper
and
all
the
best
parts
of
Walter
White
combined
into
one.

5. AMC
has
encouraged
DISH
subscribers
to
embrace
social
networking.
Looking
for
a
laugh?
Do
a
search
on
YouTube
for
“Hey
DISH!
Where’s
my
AMC?”
This
was
a
campaign
by
AMC
which
allowed
viewers
to
create
videos
and
vote
on
them.
Not
only
did
this
allow
people
to
air
their
frustraQon,
it
also
got
people
involved
who
previously
weren’t.

6. Well,
the
proposal
might
not
actually
be
indecent
in
a
strict
sense
of
the
word:
it’s
just
that
AMC
is
encouraging
subscribers
of
compeQng
services
to
invite
their
friends
and
family
over
who
have
DISH
to
watch
AMC
shows.
This
not
only
encourages
network
disloyalty,
but
the
ad
uses
shows
that
people
love
in
order
to
paint
DISH
execuQves
as
greedy.
Don
Draper
would
be
proud.

7. Straight
from
the
horse’s
mouth,
this
was
an
email
sent
from
DISH
to
Content
Equals
Money
Founder,
Amie
Marse:
“We
understand
your
concern
about
AMC.
The
channels
AMC
Networks
forces
us
to
deliver
—
WE,
IFC
and
AMC
—
do
not
give
our
customers
the
best
content
at
the
best
value.
We
have
permanently
removed
them
from
the
DISH
line
up
as
of
June
30.
We
have
remained
in
contact
with
AMC
throughout
this
situaQon.
Should
AMC
choose
to
change
their
posiQon,
we
remain
open
to
a
proposal
that
would
resolve
this
issue.
AMC
Networks
has
further
devalued
its
programming
by
making
its
handful
of
popular
shows
available
to
consumers
via
iTunes,
Neclix
and
Amazon.com.
This
means
that
AMC
Networks
wants
us
to
pay
many
millions
of
dollars
for
content
that
is
available
to
our
subscribers
the
next
day
for
just
a
couple
of
dollars.”

8. Issues
with
this
email:
1. AMC
doesn’t
force
DISH
to
do
anything.
2. Apparently
bundling
partner
networks
(WE
and
IFC)
devalues
the
content?
3. Making
media
available
through
means
other
than
tradiQonal
television
delivery
(i.e.,
Neclix,
iTunes)
devalues
it?

9. Obviously,
DISH
wishes
to
make
a
profit
off
its
services,
and
even
the
most
unsympatheQc
internet
pirate
could
probably
see
why
they
would
want
to
make
a
profit.
That
being
said,
it’s
sQll
zombies
in
the
barn.
The
idea
comes
from
a
good
place,
but
is
poorly
executed,
sounds
whiny,
and
doesn’t
make
sense.

10. The
results
of
the
debate?
The
easiest
metric
would
be
numbers
of
subscribers,
but
it’s
misleading;
like
other
content
providers,
DISH
charges
an
early
terminaQon
fee,
and
most
aren’t
willing
to
pay
$17.50
a
month
for
early
contract
terminaQon.
However,
Sam
Thielman
at
Adweek
has
reported
that
there
has
been
a
small
drop
in
subscripQons,
but
certainly
no
mass
exodus.

11. The
real
metric
would
be
social
media.
To
get
the
pulse
on
the
situaQon,
check
out
what
TwiMer’s
saying
or
what
your
friends
are
wriQng
on
their
Facebook
status
walls.
Either
way,
it’s
undeniable
that
AMC
has
successfully
harnessed
the
power
of
social
media
to
push
against
DISH,
and
push
hard.

12. Content
Equals
Money
is
a
content
wriQng
service
that
serves
a
wide
variety
of
clients
with
top-­‐shelf,
sharable
content.
Our
goal
is
to
work
with
small
companies
in
order
to
help
them
reap
the
same
results
from
content
markeQng
as
the
Fortune
500
companies.
Content
markeQng
is
truly
scalable
and
can
work
for
all
businesses
and
business
sizes!