To make the most of social media, you’re going to need tools that give you full control of your message, help you make better social moves and get the most out of your shares. Here are a few useful tools that help you do exactly that!
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2. The Social Media World Can Be Scary.
After all, you’re right up on center stage, with everyone’s eyes
right on you. Everything you post can be scrutinized to no end,
and shared infinitely. For many business owners that just can’t
wrap their heads around it, social media may be seen as a liability,
not a benefit.
However, once you fall into the groove of social media, you’ll
likely find that it gets less frightening – and if you have the right
tools to get you there, you might even find it fun!
Here are some tools
that can help you make
the most of your social
media messages.
3. #1: ArgyleSocial
ArgyleSocial wraps Facebook and Twitter management together around a very
important service that often gets looked over – link shortening. If you use Twitter,
you are likely aware that characters are at a premium. Link shortening helps you
make the most of those 114 characters. However, link shortening using most
services impedes your ability to track link activity.
ArgyleSocial solves this problem since it also tracks the the activity that goes
through these shortened links, so you can see exactly where your click traffic is
coming from.
Want to learn more?
www.argylesocial.com
4. #2: Crowdbooster
This service is another social metrics tool, but it measures raw engagement rather
than click-through rates. Crowdbooster will let you see how many times your
Facebook and Twitter content gets shared, reTweeted, liked, and so on. It will
also show you which followers are the most engaged with your content.
Crowdbooster can even help you figure out what time of day is best for you to
post. Since social media moves so quickly, Crowdbooster is a great way to get
another pair of eyes watching how your content performs.
Want to learn more?
www.crowdbooster.com
6. #3: TweetReach
This is a great way to measure the potency of your Twitter campaign easily.
TweetReach can help you see how much mileage your Tweets get. It can be
useful to know which of your Tweets get the most attention.
Having the information that TweetReach provides will let you know what your
best Tweets look like, how successful your Tweets are at generating traffic to
your site, and how well your Twitter efforts are contributing to your bottom line.
Want to learn more?
www.tweetreach.com
7. #4: HootSuite for iPad
Of course, this one only applies to those Tweeters who have iPads at their
disposal, but if you happen to be on the tablet track, this is a must-have app. It
combines the already indispensible features of HootSuite with the highly robust
mobile features of the iPad.
Don’t save your ideas for later – Tweet them now with this app!
Want to learn more?
http://hootsuite.com/features/mobile-apps/ipad
9. #5: Bo.lt
Any blogger knows that collecting content is key to having excellent blogs. The
trouble is that even if you copy and paste your favorite links, there’s always a
chance of a domain expiring or something else happening to get between you
and your painstakingly bookmarked content.
Not with Bo.lt. On first glance this looks like Pinterest, but Bo.lt goes the extra
step to actually save your website in the cloud. That way, no matter what
happens to the actual site itself, you’ll always be able to access the content.
Want to learn more?
https://bo.lt
10. #6: Google Alerts
Any business owner wants to keep abreast about what is being said regarding
their business across the internet. Of course, the internet is a vast place and it
can be difficult to monitor all of it all of the time. This is where Google Alerts is
your best friend.
Google Alerts provides a service that will monitor Google for you and send you a
digest of where your company’s name (or your industry, or whatever you’d like)
was mentioned so you can keep abreast of the buzz.
Want to learn more? Alerts
http://www.google.com/alerts
12. #7: Posterous
Posterous is a blogging platform unlike any other – it allows you to write blogs
directly from your email client. The way it works is that you write your content in
the body of an email and send it to your Posterous address. Within moments
your blog will be online and readable.
This is a great way to keep from switching between email client and browser
windows while working. If you can write an email, you can start a blog – and you
don’t even need to leave your email to do it.
Want to learn more?
www.posterous.com
13. #8: NutshellMail
If you have multiple social media accounts, you’ll love working with NutshellMail.
Basically, NutshellMail will track the performance of all your social media avenues
and send you one condensed email at the end of the day which will track your
likes, shares, reTweets and so on so that you can keep on top of your social media
performance with less effort.
Want to learn more?
www.nutshellmail.com
14. Social media doesn’t have to be scary.
With the right tools in hand, you’ll find that managing even multiple
social media accounts can be easy - and dare we even say it – fun. We
hope that you’ve found this quick primer on social media apps helpful –
but this is just the tip of the iceberg when it comes to these programs.
What are your favorite social media
apps, and why?
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