As 2014 approaches, it’s time for local SEOs to figure out which strategies are going to continue to be effective and which tactics need to be left in 2013!

1. 5 Local SEO Predictions
for
2014

2. • Is your local search strategy ready for 2014?
• Here’s a look at some of the predictions being
made throughout the local search community.

3. 1. Mobile Will Continue to Gain Ground
• This one comes as no
surprise. Mobile was
huge in 2013, and
you can be sure that it
will be even bigger in
2014.
• Even though mobile
has gained large
amounts of influence,
it has a long way to
go.
Only six of the Top 100 Fortune 500 companies maintain
websites that meet all of Google’s mobile SEO requirements.

4. 1. Mobile Will Continue to Gain Ground
• Since mobile searchers
are often looking for local
results, there is a close
connection between
mobile and local SEO.
• To prepare your mobile
efforts for 2014, make
sure that your mobile site
loads quickly and offers
plenty of mobile-friendly
content.

5. 2. Keywords Will Become Less Important
• With Google switching all of its
keywords to “not provided.”
• This change marks a shift
towards topic-centric content
as opposed to keyword-centric
content.
• SEOs will still use creative
methods to come up keyword
data, but keywords will likely
take a back seat to other SEO
strategies next year.
• For local SEOs, this will mean
continuing to incorporate
keywords that indicate your
physical location.

6. 3. Social Signals Will Affect Algorithms
• SEOs agree that social signals
are incredibly important in
establishing authority.
• There is still no direct proof
that Google actually
considers social signals in
relation to the rankings.
• Many local SEOs expect that social signals will soon begin to
affect Google’s algorithms. In preparation for this
inevitable development, ensure that you are taking action
now to improve the state of your social signals.

7. 4. Fake Reviews Will Begin to Disappear
• Reviews can have
tremendous influence on
the success and failure of a
business.
• Since reviews have become
so important, there has
been a rash of fake reviews
across the internet.
• The New York Times
reported that many
companies have solicited 5star reviews with a promise
of payment.

8. 4. Fake Reviews Will Begin to Disappear
• In 2014, the crackdown on
these fake reviews will
likely continue to escalate.
• Although black-hat SEOs
will always find ways to
slip in a few fake reviews
to hurt their competition,
companies like Google and
Yelp will continue to hunt
for ways to prevent fake
reviews from deceiving
their customers.

9. 5. Google Will Become More Synced
• As Google continues to better
coalesce its different products,
Google+ will become more and
more important.
• Authorship will become the
factor that ties everything
together.
• Keep an eye out for updates in
2014 that will more effectively
integrate all of the Google
components that currently
contribute to the SERPs,
including maps, images, and
local.

10. • How do you expect
2014 to play out for
local SEOs?

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