4 Branding Techniques Cheaper than a Newspaper Classified Ad
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Building your brand doesn’t always require expensive consulting or glossy advertising campaigns. Learn four simple and affordable techniques for basic social media marketing, thought leadership, and more.
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4 Branding Techniques Cheaper than a Newspaper Classified Ad
- 1. 4 Branding Techniques Cheaper than a Newspaper Classified Ad
- 2. 4 Branding Techniques Cheaper than a Newspaper Classified Ad •A five-line classified ad in The New York Times costs $301.60! •It depends on your industry, but I doubt the average company is going to see more than a $300 ROI for such an ad. •But, that’s okay – you don’t have to! Building your brand can be done for a heck of a lot less money than The NYT’s $300 price tag – not to mention much more effectively. Here are 4 branding techniques you can try for much less than a newspaper ad.
- 3. Build Your Brand Through #1 Thought Leadership •You’re good at what you do – better than most people. •Why not let people know about it? Writing articles that demonstrate your thought leadership is a great free way to build your brand, trust, and authority.
- 4. Send Out a Press Release #2 About Your Company •A press release is still an effective (and affordable) method for disseminating your brand’s message. •Press releases generally tend to create favorable brand impressions in readers.
- 5. Partner With Local #3 Organizations Let’s say you’re an agency that specializes in email marketing campaigns. Why not host a free seminar in your community on creating a strong email marketing campaign? • Partner with a local small business support organization to make the event a success. •Promote it through your social media channels and include free giveaways for people who share the promotional content.
- 6. Stockpile Posts for your #4 Company’s Blog When business is slow, It’s a great time time to stockpile posts for your company’s blog. •A blog is a very affordable way to enhance your company’s image. •Get ahead on your social media calendar. If you put this stuff off until the end of the business week, it’s probably not going to happen!
- 7. Monitor Your Final Step: Results How do you know that you’re actually getting results from all of these efforts? Track the success of your social media efforts with social media monitoring tools! 5 Great Social Monitoring Tools: •Sprout Social •Google Email Alert •Technorati •Mention •SocialMention
- 8. Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf, sharable content. Our goal is to work with small companies in order to help them reap the same results from content marketing as the Fortune 500 companies. Content marketing is truly scalable and can work for all businesses and business sizes!