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37 Ways to Repurpose a Single Blog Post

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Looking for ideas of what you can do to extend the reach of your posts? Check out this exhaustive list with tons of resources on how to repurpose content at the single post level.

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37 Ways to Repurpose a Single Blog Post

  1. 1. Bookmark with services like Onlywire I dig Onlywire because it is so cheap and easy. I #1 highly suggest you spend the time to fill out your profiles completely and add some unique content to each of your profiles once a month. The setup takes a while, but after that it is simply a click to do your bookmarking.
  2. 2. Create a podcast If you are using a WP site there are mounds of #2 plugins that can easily work for your site. We use Buzzsprout and have the post author record each post they do. Podcasting can be a super simple way to get some serious traffic. It’s a slow burn for sure but reading your posts out loud can help you connect with your audience and it’s a great way to hone your writing skills.
  3. 3. Email as a newsletter There are a ton of email marketing services out #3 there, we use Delivra for our stuff. You can’t assume that your audience will read your blog each and everyday. So, make sure to include your top or more popular pieces in your newsletter.
  4. 4. Print out in an offline newsletter If your business caters to the offline world then #4 why not create a simple offline newsletter and add your top posts. If you have a brick and mortar you can hand them out at the register or just mail them to your frequent visitor. This is one of those connections that small business can do better than big business. Would you read a newsletter from Bayer? Yeah, that’s why they don’t send you one. But by sending a newsletter with practical advice to the previous clients of a small business you can make that transition from user to advocate much quicker!
  5. 5. Add to a drip marketing campaign Just be sure to segment it to a group other than #5 your email newsletter.
  6. 6. Create an “updated version” each 6 months with new info #6 Be sure to let people know it is updated when you share on social sites, etc.
  7. 7. #7 Post in a Squidoo lens
  8. 8. Add the post as “related info” on a #8 product page
  9. 9. Use in a guide as a full chapter #9 Chances are that your post will work perfectly in a guide as a section or chapter.
  10. 10. #10 Use as a source on your resource page or FAQ
  11. 11. #11 Rewrite or revamp for a guest post
  12. 12. #12 List your post in your email signature
  13. 13. Make your post into a slideshare presentation #13 You’ll see that Altimeter Group uses this incredibly effectively for their case studies and such.
  14. 14. Use the article in your print magazine #14 This type of content repurposing – making a quarterly magazine – is not nearly as expensive or difficult as you might think. And it leverages a huge amount of authority.
  15. 15. Make a slideshare type video with Brainshark #15 This is a very economical option that lets you pay per presentation and provides analytics. Again, not for every post but if you have a few gems this is a great way to showcase them! Plus – it doesn’t take as much graphic related skills as you might think.
  16. 16. Create a banner on your site with the post as the landing page #16
  17. 17. Upload to doc sharing sites like DocStore and Scribd #17
  18. 18. Make sure that your content is easy to share #18 Especially if you have a graphic. Provide a “share this easily with the following code” box so people are more inclined to share and give you props.
  19. 19. Send to a potential client as help #19 As a small business owner you will know things that are bothering your clients. Instead of a newsletter you hope they will read send a genuine email with a little note and the post that answers a problem you know they have. Hint: If you don’t want them to know you are giving them advice you can ask them to “proof” the article or provide feedback. That’s the way we do it in the South :)
  20. 20. Use as a point in a live lecture or presentation #20
  21. 21. Use on the phone with a potential lead Hey there, just checking in. We recently #21 put up a post about X on our site. You should check it out.” It’s always a good thing to have something of value to offer a lead instead of just “checking in” for no good reason. And it’s always easier to send people to your main url than a long url.
  22. 22. Leverage a new connection with flattery #22 Write a post about a company or person that you admire. Make it marketable to the general public but also be sure that person or company is aware of your efforts. We do this often with our weekly case study posts and other projects.
  23. 23. Keep the hyperlinks to these posts on your desktop or somewhere within easy reach #23 That way when a potential client asks a question or you get an email from someone you can answer their question immediately and with a powerful post.
  24. 24. Use the post as a sample to get syndicated #24 Or, if you are already syndicated by other sites of value then wait until that happens and then go to a potential syndication partner and show them your post and all the other places it has been.
  25. 25. Search on social feeds for the question your post answers #25 Then, provide your post as the perfect solution. This is incredibly useful on Twitter and Quora.
  26. 26. Use the sources of your post to impress someone #26 A few months back I found myself in an impromptu business meeting. The group of people were from completely outside our industry and were asking about content marketing. Since I had recently finished a post with a quote from Forbes about the Director of Content Marketing at Kraft Foods (Julie Fleischer) I impressed them like crazy. They don’t know what backlinks are, but they do know Forbes.
  27. 27. Revamp or rewrite the same core content for a different audience #27 profile. Oftentimes this is a simple change in perspective and terminology.
  28. 28. Create a worksheet or add to a type of workbook #28 I’m often impressed with how Ilise Benun does this for Marketing Mentor: www.marketing-mentor.com
  29. 29. Quote your best piece of advice from the post on your site or in #29 promotional material
  30. 30. Use the post on a microsite or #30 on a site that is segmented to a particular audience
  31. 31. Create a mobile application and optimize your post for mobile by making it #31 searchable
  32. 32. Use your post as a landing page for paid search (Adwords) or paid discovery ( #32 StumbleUpon)
  33. 33. Use a widget on your site as “top post in X category” or #33 “latest in X” sort of thing
  34. 34. Read the post over the phone to someone completely outside your #34 industry to gauge its clarity I do this to my dad all the time. Especially if you are selling to newbies, this is incredibly helpful!
  35. 35. Keep track of the comments on your post and then leverage them for an #35 “updated” version
  36. 36. Leave the second half of the post as private and monetize it. I can’t say #36 I am a huge fan of this technique but it’s out there. See it in action at Get Content Matters: click here!
  37. 37. Send a tweet to @Content_Money about how many of these steps you #37 went through and I’ll do something for you... not sure yet what it would be... but something!
  38. 38. Amie Marse Amie Marse is the enthusiastic founder and resident dream maker at Content Equals Money. She has been making a fulltime income online for over six years and has loved each and every single day of it. She launched ContentEqualsMoney.com in October of 2010 as a natural outgrowth of her personal content writing About business. She is constantly researching ways to increase conversions and business for your site! Content Equals Money Content Equals Money is a content writing service that serves a wide variety of clients with top-shelf, sharable content. http://www.contentequalsmoney.com info@contentequalsmoney.com

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