The document discusses 37 ways to drive traffic to a business website. Some key ways mentioned include search engine optimization to increase search rankings, maintaining a business blog, utilizing social media platforms like Facebook, Twitter and Google+, claiming a Google Places listing, promoting the business through word-of-mouth, print ads, local events and more. The overall message is that a variety of online and offline marketing tactics should be employed to generate awareness and visits to the company website.
2. Each
and
every
business
today
can
benefit
from
a
website.
It
can
be
a
promo9onal
site,
an
extension
of
your
sales
or
services,
and
even
the
en9rety
of
your
Intro
business
if
you’re
online-‐only.
Once
you’ve
got
a
website
developed
and
ready
to
go,
you’ve
got
to
get
people
visi9ng
it.
Here
are
37
ways
to
drive
the
traffic
you
need
to
your
site
and
earn
the
online
exposure
you
want.
4. Pay Per Click
Text
ads
through
Google
AdWords,
MicrosoJ
#1
adCenter,
or
any
third-‐party
PPC
client.
5. Search Engine
Optmization
#2 Embed
keywords
into
your
site
content
that
draws
traffic
from
relevant
search
results.
6. Blogging for
Business
#3 Keep
a
business-‐relevant
blog
with
regular
updates,
and
you’ll
be
rewarded
with
higher
page
ranking
and
more
search
traffic
from
web
searches.
7. Twitter
The
premiere
microblogging
social
network
#4 service.
Reach
out
to
thousands
of
customers,
professionals,
and
associates
in
under
140
characters.
8. Facebook
The
gold
standard
of
online
communica9on
#5 and
social
networking.
Facebook
Pages
for
Business
let
you
customize
your
promo9ons,
and
per-‐click
adver9sements
can
draw
extra
traffic.
9. Google+
Google’s
answer
to
Facebook,
now
with
integrated
#6
search
results.
Establish
a
profile
for
your
business,
reach
out
to
customers,
and
improve
your
page
rank
with
upcoming
AuthorRank
search
engine
perks.
10. Google Places
Tell
Google
about
your
business,
and
it
will
show
up
#7 in
local
relevant
searches
with
your
informa9on.
Help
Google
help
others
find
you.
11. Pinterest
This
hot
new
social
sharing
website
is
a
favorite
for
older
crowds
willing
to
explore
and
spend
#8 more.
Excellent
for
building
posi9ve
feedback
with
poten9al
customers.
12. YouTube
Can
you
produce
a
lot
of
useful
or
entertaining
#9 video
through
your
business?
Host
your
own
video
content
on
Youtube,
or
adver9se
with
the
service
for
addi9onal
exposure.
13. Yelp
Monitor
what
your
customers
think
of
your
business,
improve
your
services
from
direct
#10 sugges9ons,
and
encourage
customers
to
drive
traffic
to
your
site
by
reviewing
you
online.
14. Other Social
Media
#11 Go
to
where
your
customers
are.
Foursquare,
LinkedIn,
online
forums;
just
about
anywhere
you
can
reach
poten9al
customers
is
untapped
poten9al.
15. Banners
Purchasing
ad
placements
through
third-‐party
services
can
be
pricey,
but
if
your
customers
will
#12 see
it,
it
may
be
worth
the
expense.
16. Affiliate
Advertising
#13 Adver9se
other
products
and
services
your
customers
may
appreciate,
or
adver9se
your
own
business
on
other
relevant
websites.
17. Email
Newsletters
#14 Staying
in
touch
with
past
customers
is
easy
with
email
blasts
and
newsle]ers.
Turn
previous
visitors
into
repeat
customers
with
email
campaigns.
18. Local Savings
Offers Online
#15 Sites
like
Groupon
and
Livingsocial
can
distribute
discounts
coupons
online
and
generate
buzz
for
your
website.
19. Purchasing
Untargeted
#16 Traffic
If
you’re
hur9ng
for
hits,
you
can
sink
money
into
untargeted
traffic
that
may
or
may
not
bite
on
your
website.
Truly
a
last
resort—your
money
can
be
be]er
spent
elsewhere.
21. Print Ads
Purchasing
newspaper
and
magazine
ads
is
a
#17
great
way
to
a]ract
a]en9on
off
the
internet.
22. Event
Sponsorships
#18 Drum
up
goodwill
towards
your
business
and
your
website
by
underwri9ng
or
hos9ng
an
event,
locally
or
na9onally.
23. Word of Mouth
Nothing
beats
posi9ve
promo9ons
directly
from
#19
happy
customers.
Make
your
customers
and
clients
happy,
and
they’ll
send
more
business
to
you.
24. Local Business
Affiliations
#20 Partner
with
small
businesses
in
your
area
and
cross-‐promote
each
other’s
products
and
services.
25. Promotional
Products
#21 Order
a
set
of
branded
pens,
notepads,
or
any
other
inexpensive,
fun
items.
Give
these
away
in-‐house
or
on-‐loca9on
at
professional
events
with
a
link
to
your
website.
26. Direct Mail
Kits
#22 Direct
mailers
can
be
more
than
informa9ve.
Sending
calendars,
promo9onal
items,
or
interac9ve
“pop-‐up”
mailers
can
make
an
excellent
impression
and
drive
interest
towards
your
website.
27. Press Releases
Publishing
press
releases
for
your
services
and
#23 distribu9ng
them
to
news
outlets
can
get
added
exposure
to
your
site.
Press
releases
can
be
published
online,
as
well,
and
appear
in
searches.
28. Awareness
Campaigns
#24 Sponsor
awareness
campaigns
for
causes
and
chari9es.
If
you’ve
been
affected
by
breast
cancer,
sponsor
a
Breast
Cancer
Awareness
Month
event
or
campaign.
29. TV and Radio
TV
and
radio
can
extend
your
business’s
reach
#25 with
a
well-‐placed
interview
or
commercial
purchase.
30. Local
Discounts
#26 Offer
local
customers
with
return
discounts,
membership
bonuses,
and
more.
Reward
your
loyal
customers
with
online
and
offline
deals.
31. Branding
Makeover
#27 Consider
rebranding
your
business
with
a
new
logo,
a
refreshed
website
and
an
a]rac9ve
new
edge
over
your
compe99on.
Image
can
make
the
difference
between
loyal
business
and
unimpressed
visitors.
33. QR Codes
Leave
a
hyperlink
in
physical
space.
Generate
QR
#28 codes
for
print
materials
and
send
users
to
your
mobile
site
directly.
34. Viral Content
Never
underes9mate
the
power
of
viral
content.
#29 Entertainment
worth
sharing
can
a]ract
hundreds
of
thousands
of
new
poten9al
customers
overnight.
35. Alternate
Reality Games
#30 If
you’re
promo9ng
a
larger
client
or
need
to
generate
some
long-‐term
buzz,
an
ARG
can
grab
the
interests
of
dedicated
customers
and
hobby
sleuths
by
wrapping
your
brand
in
mystery
and
intrigue.
Very
complicated
to
pull
off,
but
it
can
keep
your
brand
viral
for
months.
36. Layar
Set
up
virtual
installa9ons
and
promo9onal
#31 materials
in
physical
space.
Invite
customers
to
visit
the
virtual
side
of
your
physical
loca9on,
or
send
them
on
a
digital
scavenger
hunt
into
the
real
world.
Layar
is
a
fun
li]le
service
with
infinite
possibili9es.
37. Mobile App
Many
small
towns
and
small
business
communi9es
#32 have
found
mobile
apps
to
be
an
interes9ng
new
source
of
traffic
and
customer
leads.
Smartphone
users
engage
with
apps
longer
than
they
do
standard
adver9sements.
38. Brand Your
Vehicle
#33 If
you’re
doing
a
lot
of
in-‐town
commu9ng,
your
car
can
a]ract
new
traffic
by
branding
your
business
or
personal
vehicle
with
your
company’s
address.
39. Operate
Uniquely
#34 Are
you
doing
something
original?
Is
your
business
like
no
other?
Your
unique
approach
to
business
is
definitely
worth
some
addi9onal
exposure,
be
it
from
online
interest
ar9cles
and
interviews,
or
local
TV
and
radio
reports.
40. Involve
Customers
#35 Gegng
personal
and
reaching
out
to
your
customers
can
turn
them
into
evangelists
and
advocates
for
your
brand.
Empower
word
of
mouth
adver9sing
with
a
personal
approach
to
communica9ng
with
your
customers.
41. Kickstarter
Kickstarter
is
an
online
crowd-‐funding
plahorm.
#36
If
you
have
a
good
idea,
throw
it
on
the
site
and
let
the
community
help
you
fund
it.
Just
about
anything
and
everything
can
be
funded
through
Kickstarter
if
it
gathers
enough
interest
and
is
useful
to
a
wider
audience.
42. Local
Improvement
#37 Projects
Give
back
to
your
community
by
sponsoring
improvement
projects
and
gegng
your
customers
and
neighbors
involved.
Get
your
hands
dirty,
do
something
good
for
your
community,
and
you’ll
see
results
in
your
business
and
online
traffic.
43. Conclusion
These
are
primarily
adver9sing
techniques,
but
the
secret
to
a]rac9ng
traffic
to
your
website
is
to
be
a
good
marketer
for
your
company.
These
ideas
are
just
star9ng
points,
and
it’s
up
to
you
to
find
out
what
works
best
for
your
business.
If
you
have
any
other
excellent
sugges9ons
for
a]rac9ng
traffic,
tell
us
about
it!