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37 Ways to Get Traffic to Your Site
Each	
  and	
  every	
  business	
  today	
  can	
  benefit	
  from	
  a	
  
        website.	
  It	
  can	
  be	
  a	
  promo9onal	
  site,	
  an	
  extension	
  of	
  
        your	
  sales	
  or	
  services,	
  and	
  even	
  the	
  en9rety	
  of	
  your	
  
Intro

        business	
  if	
  you’re	
  online-­‐only.	
  Once	
  you’ve	
  got	
  a	
  
        website	
  developed	
  and	
  ready	
  to	
  go,	
  you’ve	
  got	
  to	
  
        get	
  people	
  visi9ng	
  it.	
  Here	
  are	
  37	
  ways	
  to	
  drive	
  the	
  
        traffic	
  you	
  need	
  to	
  your	
  site	
  and	
  earn	
  the	
  online	
  
        exposure	
  you	
  want.	
  
Online
Advertising
Pay Per Click
     Text	
  ads	
  through	
  Google	
  AdWords,	
  MicrosoJ	
  


#1
     adCenter,	
  or	
  any	
  third-­‐party	
  PPC	
  client.	
  
Search Engine
      Optmization
#2   Embed	
  keywords	
  into	
  your	
  site	
  content	
  that	
  
     draws	
  traffic	
  from	
  relevant	
  search	
  results.	
  
Blogging for
          Business
#3   Keep	
  a	
  business-­‐relevant	
  blog	
  with	
  regular	
  
     updates,	
  and	
  you’ll	
  be	
  rewarded	
  with	
  higher	
  page	
  
     ranking	
  and	
  more	
  search	
  traffic	
  from	
  web	
  
     searches.	
  
Twitter
     The	
  premiere	
  microblogging	
  social	
  network	
  


#4   service.	
  Reach	
  out	
  to	
  thousands	
  of	
  customers,	
  
     professionals,	
  and	
  associates	
  in	
  under	
  140	
  
     characters.	
  
Facebook
     The	
  gold	
  standard	
  of	
  online	
  communica9on	
  


#5   and	
  social	
  networking.	
  Facebook	
  Pages	
  for	
  
     Business	
  let	
  you	
  customize	
  your	
  promo9ons,	
  
     and	
  per-­‐click	
  adver9sements	
  can	
  draw	
  extra	
  
     traffic.	
  
Google+
     Google’s	
  answer	
  to	
  Facebook,	
  now	
  with	
  integrated	
  


#6
     search	
  results.	
  Establish	
  a	
  profile	
  for	
  your	
  
     business,	
  reach	
  out	
  to	
  customers,	
  and	
  improve	
  
     your	
  page	
  rank	
  with	
  upcoming	
  AuthorRank	
  search	
  
     engine	
  perks.	
  
Google Places
     Tell	
  Google	
  about	
  your	
  business,	
  and	
  it	
  will	
  show	
  up	
  


#7   in	
  local	
  relevant	
  searches	
  with	
  your	
  informa9on.	
  
     Help	
  Google	
  help	
  others	
  find	
  you.	
  
Pinterest
     This	
  hot	
  new	
  social	
  sharing	
  website	
  is	
  a	
  favorite	
  
     for	
  older	
  crowds	
  willing	
  to	
  explore	
  and	
  spend	
  


#8   more.	
  Excellent	
  for	
  building	
  posi9ve	
  feedback	
  
     with	
  poten9al	
  customers.	
  
YouTube
     Can	
  you	
  produce	
  a	
  lot	
  of	
  useful	
  or	
  entertaining	
  


#9   video	
  through	
  your	
  business?	
  Host	
  your	
  own	
  
     video	
  content	
  on	
  Youtube,	
  or	
  adver9se	
  with	
  the	
  
     service	
  for	
  addi9onal	
  exposure.	
  
Yelp
      Monitor	
  what	
  your	
  customers	
  think	
  of	
  your	
  
      business,	
  improve	
  your	
  services	
  from	
  direct	
  

#10   sugges9ons,	
  and	
  encourage	
  customers	
  to	
  drive	
  
      traffic	
  to	
  your	
  site	
  by	
  reviewing	
  you	
  online.	
  
Other Social
            Media
#11   Go	
  to	
  where	
  your	
  customers	
  are.	
  Foursquare,	
  
      LinkedIn,	
  online	
  forums;	
  just	
  about	
  anywhere	
  
      you	
  can	
  reach	
  poten9al	
  customers	
  is	
  untapped	
  
      poten9al.	
  
Banners
      Purchasing	
  ad	
  placements	
  through	
  third-­‐party	
  
      services	
  can	
  be	
  pricey,	
  but	
  if	
  your	
  customers	
  will	
  


#12   see	
  it,	
  it	
  may	
  be	
  worth	
  the	
  expense.	
  
Affiliate
          Advertising
#13   Adver9se	
  other	
  products	
  and	
  services	
  your	
  
      customers	
  may	
  appreciate,	
  or	
  adver9se	
  your	
  own	
  
      business	
  on	
  other	
  relevant	
  websites.	
  
Email
            Newsletters
#14   Staying	
  in	
  touch	
  with	
  past	
  customers	
  is	
  easy	
  with	
  
      email	
  blasts	
  and	
  newsle]ers.	
  Turn	
  previous	
  visitors	
  
      into	
  repeat	
  customers	
  with	
  email	
  campaigns.	
  
Local Savings
          Offers Online
#15   Sites	
  like	
  Groupon	
  and	
  Livingsocial	
  can	
  distribute	
  
      discounts	
  coupons	
  online	
  and	
  generate	
  buzz	
  for	
  your	
  
      website.	
  
Purchasing
                 Untargeted
#16                Traffic
      If	
  you’re	
  hur9ng	
  for	
  hits,	
  you	
  can	
  sink	
  money	
  into	
  
      untargeted	
  traffic	
  that	
  may	
  or	
  may	
  not	
  bite	
  on	
  your	
  
      website.	
  Truly	
  a	
  last	
  resort—your	
  money	
  can	
  be	
  
      be]er	
  spent	
  elsewhere.	
  
Unplugged
Print Ads
      Purchasing	
  newspaper	
  and	
  magazine	
  ads	
  is	
  a	
  


#17
      great	
  way	
  to	
  a]ract	
  a]en9on	
  off	
  the	
  internet.	
  
Event
      Sponsorships
#18   Drum	
  up	
  goodwill	
  towards	
  your	
  business	
  and	
  
      your	
  website	
  by	
  underwri9ng	
  or	
  hos9ng	
  an	
  
      event,	
  locally	
  or	
  na9onally.	
  
Word of Mouth
      Nothing	
  beats	
  posi9ve	
  promo9ons	
  directly	
  from	
  


#19
      happy	
  customers.	
  Make	
  your	
  customers	
  and	
  clients	
  
      happy,	
  and	
  they’ll	
  send	
  more	
  business	
  to	
  you.	
  
Local Business
       Affiliations
#20   Partner	
  with	
  small	
  businesses	
  in	
  your	
  area	
  
      and	
  cross-­‐promote	
  each	
  other’s	
  products	
  and	
  
      services.	
  
Promotional
        Products
#21   Order	
  a	
  set	
  of	
  branded	
  pens,	
  notepads,	
  or	
  any	
  
      other	
  inexpensive,	
  fun	
  items.	
  Give	
  these	
  away	
  
      in-­‐house	
  or	
  on-­‐loca9on	
  at	
  professional	
  events	
  
      with	
  a	
  link	
  to	
  your	
  website.	
  
Direct Mail
            Kits
#22   Direct	
  mailers	
  can	
  be	
  more	
  than	
  informa9ve.	
  
      Sending	
  calendars,	
  promo9onal	
  items,	
  or	
  
      interac9ve	
  “pop-­‐up”	
  mailers	
  can	
  make	
  an	
  
      excellent	
  impression	
  and	
  drive	
  interest	
  towards	
  
      your	
  website.	
  
Press Releases
      Publishing	
  press	
  releases	
  for	
  your	
  services	
  and	
  


#23   distribu9ng	
  them	
  to	
  news	
  outlets	
  can	
  get	
  added	
  
      exposure	
  to	
  your	
  site.	
  Press	
  releases	
  can	
  be	
  
      published	
  online,	
  as	
  well,	
  and	
  appear	
  in	
  searches.	
  
Awareness
           Campaigns
#24   Sponsor	
  awareness	
  campaigns	
  for	
  causes	
  and	
  
      chari9es.	
  If	
  you’ve	
  been	
  affected	
  by	
  breast	
  
      cancer,	
  sponsor	
  a	
  Breast	
  Cancer	
  Awareness	
  
      Month	
  event	
  or	
  campaign.	
  
TV and Radio
      TV	
  and	
  radio	
  can	
  extend	
  your	
  business’s	
  reach	
  


#25   with	
  a	
  well-­‐placed	
  interview	
  or	
  commercial	
  
      purchase.	
  
Local
              Discounts
#26   Offer	
  local	
  customers	
  with	
  return	
  discounts,	
  
      membership	
  bonuses,	
  and	
  more.	
  Reward	
  your	
  
      loyal	
  customers	
  with	
  online	
  and	
  offline	
  deals.	
  
Branding
                Makeover
#27   Consider	
  rebranding	
  your	
  business	
  with	
  a	
  new	
  
      logo,	
  a	
  refreshed	
  website	
  and	
  an	
  a]rac9ve	
  new	
  
      edge	
  over	
  your	
  compe99on.	
  Image	
  can	
  make	
  the	
  
      difference	
  between	
  loyal	
  business	
  and	
  
      unimpressed	
  visitors.	
  
Creative
QR Codes
      Leave	
  a	
  hyperlink	
  in	
  physical	
  space.	
  Generate	
  QR	
  


#28   codes	
  for	
  print	
  materials	
  and	
  send	
  users	
  to	
  your	
  
      mobile	
  site	
  directly.	
  
Viral Content
      Never	
  underes9mate	
  the	
  power	
  of	
  viral	
  content.	
  


#29   Entertainment	
  worth	
  sharing	
  can	
  a]ract	
  
      hundreds	
  of	
  thousands	
  of	
  new	
  poten9al	
  
      customers	
  overnight.	
  
Alternate
      Reality Games
#30   If	
  you’re	
  promo9ng	
  a	
  larger	
  client	
  or	
  need	
  to	
  
      generate	
  some	
  long-­‐term	
  buzz,	
  an	
  ARG	
  can	
  grab	
  
      the	
  interests	
  of	
  dedicated	
  customers	
  and	
  hobby	
  
      sleuths	
  by	
  wrapping	
  your	
  brand	
  in	
  mystery	
  and	
  
      intrigue.	
  Very	
  complicated	
  to	
  pull	
  off,	
  but	
  it	
  can	
  
      keep	
  your	
  brand	
  viral	
  for	
  months.	
  
Layar
      Set	
  up	
  virtual	
  installa9ons	
  and	
  promo9onal	
  


#31   materials	
  in	
  physical	
  space.	
  Invite	
  customers	
  to	
  
      visit	
  the	
  virtual	
  side	
  of	
  your	
  physical	
  loca9on,	
  or	
  
      send	
  them	
  on	
  a	
  digital	
  scavenger	
  hunt	
  into	
  the	
  
      real	
  world.	
  Layar	
  is	
  a	
  fun	
  li]le	
  service	
  with	
  
      infinite	
  possibili9es.	
  
Mobile App
      Many	
  small	
  towns	
  and	
  small	
  business	
  communi9es	
  


#32   have	
  found	
  mobile	
  apps	
  to	
  be	
  an	
  interes9ng	
  new	
  
      source	
  of	
  traffic	
  and	
  customer	
  leads.	
  Smartphone	
  
      users	
  engage	
  with	
  apps	
  longer	
  than	
  they	
  do	
  
      standard	
  adver9sements.	
  
Brand Your
           Vehicle
#33   If	
  you’re	
  doing	
  a	
  lot	
  of	
  in-­‐town	
  commu9ng,	
  
      your	
  car	
  can	
  a]ract	
  new	
  traffic	
  by	
  branding	
  
      your	
  business	
  or	
  personal	
  vehicle	
  with	
  your	
  
      company’s	
  address.	
  
Operate
             Uniquely
#34   Are	
  you	
  doing	
  something	
  original?	
  Is	
  your	
  
      business	
  like	
  no	
  other?	
  Your	
  unique	
  
      approach	
  to	
  business	
  is	
  definitely	
  worth	
  
      some	
  addi9onal	
  exposure,	
  be	
  it	
  from	
  online	
  
      interest	
  ar9cles	
  and	
  interviews,	
  or	
  local	
  TV	
  
      and	
  radio	
  reports.	
  
Involve
            Customers
#35   Gegng	
  personal	
  and	
  reaching	
  out	
  to	
  your	
  
      customers	
  can	
  turn	
  them	
  into	
  evangelists	
  and	
  
      advocates	
  for	
  your	
  brand.	
  Empower	
  word	
  of	
  
      mouth	
  adver9sing	
  with	
  a	
  personal	
  approach	
  to	
  
      communica9ng	
  with	
  your	
  customers.	
  
Kickstarter
      Kickstarter	
  is	
  an	
  online	
  crowd-­‐funding	
  plahorm.	
  


#36
      If	
  you	
  have	
  a	
  good	
  idea,	
  throw	
  it	
  on	
  the	
  site	
  and	
  
      let	
  the	
  community	
  help	
  you	
  fund	
  it.	
  Just	
  about	
  
      anything	
  and	
  everything	
  can	
  be	
  funded	
  through	
  
      Kickstarter	
  if	
  it	
  gathers	
  enough	
  interest	
  and	
  is	
  
      useful	
  to	
  a	
  wider	
  audience.	
  
Local
          Improvement
#37         Projects
      Give	
  back	
  to	
  your	
  community	
  by	
  sponsoring	
  
      improvement	
  projects	
  and	
  gegng	
  your	
  customers	
  
      and	
  neighbors	
  involved.	
  Get	
  your	
  hands	
  dirty,	
  do	
  
      something	
  good	
  for	
  your	
  community,	
  and	
  you’ll	
  see	
  
      results	
  in	
  your	
  business	
  and	
  online	
  traffic.	
  
Conclusion

             These	
  are	
  primarily	
  adver9sing	
  techniques,	
  but	
  the	
  
             secret	
  to	
  a]rac9ng	
  traffic	
  to	
  your	
  website	
  is	
  to	
  be	
  a	
  
             good	
  marketer	
  for	
  your	
  company.	
  These	
  ideas	
  are	
  just	
  
             star9ng	
  points,	
  and	
  it’s	
  up	
  to	
  you	
  to	
  find	
  out	
  what	
  
             works	
  best	
  for	
  your	
  business.	
  If	
  you	
  have	
  any	
  other	
  
             excellent	
  sugges9ons	
  for	
  a]rac9ng	
  traffic,	
  tell	
  us	
  about	
  
             it!	
  

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37 Ways to Get Traffic to Your Site

  • 2. Each  and  every  business  today  can  benefit  from  a   website.  It  can  be  a  promo9onal  site,  an  extension  of   your  sales  or  services,  and  even  the  en9rety  of  your   Intro business  if  you’re  online-­‐only.  Once  you’ve  got  a   website  developed  and  ready  to  go,  you’ve  got  to   get  people  visi9ng  it.  Here  are  37  ways  to  drive  the   traffic  you  need  to  your  site  and  earn  the  online   exposure  you  want.  
  • 4. Pay Per Click Text  ads  through  Google  AdWords,  MicrosoJ   #1 adCenter,  or  any  third-­‐party  PPC  client.  
  • 5. Search Engine Optmization #2 Embed  keywords  into  your  site  content  that   draws  traffic  from  relevant  search  results.  
  • 6. Blogging for Business #3 Keep  a  business-­‐relevant  blog  with  regular   updates,  and  you’ll  be  rewarded  with  higher  page   ranking  and  more  search  traffic  from  web   searches.  
  • 7. Twitter The  premiere  microblogging  social  network   #4 service.  Reach  out  to  thousands  of  customers,   professionals,  and  associates  in  under  140   characters.  
  • 8. Facebook The  gold  standard  of  online  communica9on   #5 and  social  networking.  Facebook  Pages  for   Business  let  you  customize  your  promo9ons,   and  per-­‐click  adver9sements  can  draw  extra   traffic.  
  • 9. Google+ Google’s  answer  to  Facebook,  now  with  integrated   #6 search  results.  Establish  a  profile  for  your   business,  reach  out  to  customers,  and  improve   your  page  rank  with  upcoming  AuthorRank  search   engine  perks.  
  • 10. Google Places Tell  Google  about  your  business,  and  it  will  show  up   #7 in  local  relevant  searches  with  your  informa9on.   Help  Google  help  others  find  you.  
  • 11. Pinterest This  hot  new  social  sharing  website  is  a  favorite   for  older  crowds  willing  to  explore  and  spend   #8 more.  Excellent  for  building  posi9ve  feedback   with  poten9al  customers.  
  • 12. YouTube Can  you  produce  a  lot  of  useful  or  entertaining   #9 video  through  your  business?  Host  your  own   video  content  on  Youtube,  or  adver9se  with  the   service  for  addi9onal  exposure.  
  • 13. Yelp Monitor  what  your  customers  think  of  your   business,  improve  your  services  from  direct   #10 sugges9ons,  and  encourage  customers  to  drive   traffic  to  your  site  by  reviewing  you  online.  
  • 14. Other Social Media #11 Go  to  where  your  customers  are.  Foursquare,   LinkedIn,  online  forums;  just  about  anywhere   you  can  reach  poten9al  customers  is  untapped   poten9al.  
  • 15. Banners Purchasing  ad  placements  through  third-­‐party   services  can  be  pricey,  but  if  your  customers  will   #12 see  it,  it  may  be  worth  the  expense.  
  • 16. Affiliate Advertising #13 Adver9se  other  products  and  services  your   customers  may  appreciate,  or  adver9se  your  own   business  on  other  relevant  websites.  
  • 17. Email Newsletters #14 Staying  in  touch  with  past  customers  is  easy  with   email  blasts  and  newsle]ers.  Turn  previous  visitors   into  repeat  customers  with  email  campaigns.  
  • 18. Local Savings Offers Online #15 Sites  like  Groupon  and  Livingsocial  can  distribute   discounts  coupons  online  and  generate  buzz  for  your   website.  
  • 19. Purchasing Untargeted #16 Traffic If  you’re  hur9ng  for  hits,  you  can  sink  money  into   untargeted  traffic  that  may  or  may  not  bite  on  your   website.  Truly  a  last  resort—your  money  can  be   be]er  spent  elsewhere.  
  • 21. Print Ads Purchasing  newspaper  and  magazine  ads  is  a   #17 great  way  to  a]ract  a]en9on  off  the  internet.  
  • 22. Event Sponsorships #18 Drum  up  goodwill  towards  your  business  and   your  website  by  underwri9ng  or  hos9ng  an   event,  locally  or  na9onally.  
  • 23. Word of Mouth Nothing  beats  posi9ve  promo9ons  directly  from   #19 happy  customers.  Make  your  customers  and  clients   happy,  and  they’ll  send  more  business  to  you.  
  • 24. Local Business Affiliations #20 Partner  with  small  businesses  in  your  area   and  cross-­‐promote  each  other’s  products  and   services.  
  • 25. Promotional Products #21 Order  a  set  of  branded  pens,  notepads,  or  any   other  inexpensive,  fun  items.  Give  these  away   in-­‐house  or  on-­‐loca9on  at  professional  events   with  a  link  to  your  website.  
  • 26. Direct Mail Kits #22 Direct  mailers  can  be  more  than  informa9ve.   Sending  calendars,  promo9onal  items,  or   interac9ve  “pop-­‐up”  mailers  can  make  an   excellent  impression  and  drive  interest  towards   your  website.  
  • 27. Press Releases Publishing  press  releases  for  your  services  and   #23 distribu9ng  them  to  news  outlets  can  get  added   exposure  to  your  site.  Press  releases  can  be   published  online,  as  well,  and  appear  in  searches.  
  • 28. Awareness Campaigns #24 Sponsor  awareness  campaigns  for  causes  and   chari9es.  If  you’ve  been  affected  by  breast   cancer,  sponsor  a  Breast  Cancer  Awareness   Month  event  or  campaign.  
  • 29. TV and Radio TV  and  radio  can  extend  your  business’s  reach   #25 with  a  well-­‐placed  interview  or  commercial   purchase.  
  • 30. Local Discounts #26 Offer  local  customers  with  return  discounts,   membership  bonuses,  and  more.  Reward  your   loyal  customers  with  online  and  offline  deals.  
  • 31. Branding Makeover #27 Consider  rebranding  your  business  with  a  new   logo,  a  refreshed  website  and  an  a]rac9ve  new   edge  over  your  compe99on.  Image  can  make  the   difference  between  loyal  business  and   unimpressed  visitors.  
  • 33. QR Codes Leave  a  hyperlink  in  physical  space.  Generate  QR   #28 codes  for  print  materials  and  send  users  to  your   mobile  site  directly.  
  • 34. Viral Content Never  underes9mate  the  power  of  viral  content.   #29 Entertainment  worth  sharing  can  a]ract   hundreds  of  thousands  of  new  poten9al   customers  overnight.  
  • 35. Alternate Reality Games #30 If  you’re  promo9ng  a  larger  client  or  need  to   generate  some  long-­‐term  buzz,  an  ARG  can  grab   the  interests  of  dedicated  customers  and  hobby   sleuths  by  wrapping  your  brand  in  mystery  and   intrigue.  Very  complicated  to  pull  off,  but  it  can   keep  your  brand  viral  for  months.  
  • 36. Layar Set  up  virtual  installa9ons  and  promo9onal   #31 materials  in  physical  space.  Invite  customers  to   visit  the  virtual  side  of  your  physical  loca9on,  or   send  them  on  a  digital  scavenger  hunt  into  the   real  world.  Layar  is  a  fun  li]le  service  with   infinite  possibili9es.  
  • 37. Mobile App Many  small  towns  and  small  business  communi9es   #32 have  found  mobile  apps  to  be  an  interes9ng  new   source  of  traffic  and  customer  leads.  Smartphone   users  engage  with  apps  longer  than  they  do   standard  adver9sements.  
  • 38. Brand Your Vehicle #33 If  you’re  doing  a  lot  of  in-­‐town  commu9ng,   your  car  can  a]ract  new  traffic  by  branding   your  business  or  personal  vehicle  with  your   company’s  address.  
  • 39. Operate Uniquely #34 Are  you  doing  something  original?  Is  your   business  like  no  other?  Your  unique   approach  to  business  is  definitely  worth   some  addi9onal  exposure,  be  it  from  online   interest  ar9cles  and  interviews,  or  local  TV   and  radio  reports.  
  • 40. Involve Customers #35 Gegng  personal  and  reaching  out  to  your   customers  can  turn  them  into  evangelists  and   advocates  for  your  brand.  Empower  word  of   mouth  adver9sing  with  a  personal  approach  to   communica9ng  with  your  customers.  
  • 41. Kickstarter Kickstarter  is  an  online  crowd-­‐funding  plahorm.   #36 If  you  have  a  good  idea,  throw  it  on  the  site  and   let  the  community  help  you  fund  it.  Just  about   anything  and  everything  can  be  funded  through   Kickstarter  if  it  gathers  enough  interest  and  is   useful  to  a  wider  audience.  
  • 42. Local Improvement #37 Projects Give  back  to  your  community  by  sponsoring   improvement  projects  and  gegng  your  customers   and  neighbors  involved.  Get  your  hands  dirty,  do   something  good  for  your  community,  and  you’ll  see   results  in  your  business  and  online  traffic.  
  • 43. Conclusion These  are  primarily  adver9sing  techniques,  but  the   secret  to  a]rac9ng  traffic  to  your  website  is  to  be  a   good  marketer  for  your  company.  These  ideas  are  just   star9ng  points,  and  it’s  up  to  you  to  find  out  what   works  best  for  your  business.  If  you  have  any  other   excellent  sugges9ons  for  a]rac9ng  traffic,  tell  us  about   it!