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Wri$ng	
  skills	
  lie	
  at	
  the	
  heart	
  of	
  web	
  marke$ng.	
  Being	
  a	
  
Intro
        good	
  writer	
  is	
  essen$al	
  for	
  crea$ng	
  your	
  own	
  website	
  
        content,	
  and	
  excellent	
  wri$ng	
  abili$es	
  will	
  help	
  you	
  
        think	
  more	
  cri$cally	
  and	
  come	
  up	
  with	
  new	
  content	
  
        more	
  consistently	
  in	
  the	
  long-­‐term.	
  Here	
  is	
  a	
  list	
  of	
  37	
  
        tools	
  that	
  will	
  improve	
  your	
  content	
  wri$ng	
  abili$es.	
  	
  
e Basics: Grammar, Spelling,
     and Punctuation
Grammar Girl

#1   Quick	
  and	
  Dirty	
  Tips	
  brings	
  you	
  Grammar	
  Girl,	
  a	
  place	
  
     where	
  all	
  kinds	
  of	
  gramma$cal	
  ques$ons	
  are	
  answered	
  
     for	
  anyone	
  and	
  everyone’s	
  benefit.	
  
University of Ottawa’s
                 Hyper Grammar

#2   “This	
  course	
  covers	
  approximately	
  the	
  same	
  ground	
  as	
  
     our	
  English	
  department’s	
  ENG	
  1320	
  Grammar	
  course.”	
  
     College-­‐level	
  grammar	
  educa$on	
  for	
  the	
  low	
  cost	
  of	
  
     free.	
  
WikiHow’s English
                   Punctuation How-To

#3   I	
  know	
  that	
  wiki	
  pages	
  are	
  not	
  considered	
  “official	
  
     authori$es”	
  on	
  many	
  subjects,	
  but	
  this	
  ar$cle	
  has	
  been	
  
     edited	
  by	
  almost	
  110	
  different	
  experienced	
  website	
  
     contributors.	
  If	
  you	
  need	
  a	
  good	
  place	
  to	
  start,	
  this	
  is	
  it.	
  
Online Writing Assistant
                by Paradigm

#4   Excellent	
  ar$cles	
  on	
  sentence	
  structure	
  and	
  common	
  
     errors.	
  
Writing Tips from
                     Writer’s Block

#5   26	
  free	
  wri$ng	
  $ps	
  from	
  an	
  interna$onally-­‐acclaimed	
  
     professional	
  writer	
  with	
  decades	
  of	
  experience.	
  
e Guide to Grammar
                  and Style

#6   Notes	
  and	
  examples	
  of	
  modern	
  gramma$cal	
  forms	
  and	
  
     features,	
  compiled	
  over	
  many	
  years	
  by	
  Jack	
  Lynch,	
  
     Associate	
  Professor	
  of	
  English	
  at	
  Rutgers	
  University.	
  
Technical Writing


#7   A	
  complete	
  style	
  guide	
  for	
  technical	
  wri$ng.	
  
e Economist Style
                      Guide

#8   Journalist’s	
  Style	
  Guides	
  are	
  excellent	
  resources	
  for	
  
     finer	
  points	
  and	
  odd	
  ques$ons	
  when	
  it	
  comes	
  to	
  
     wri$ng.	
  Style	
  guides	
  are	
  the	
  newsman’s	
  bible.	
  
Dumb Little Man’s 40+
                   Grammar and
                  Punctuation Tips
#9   Don’t	
  let	
  the	
  name	
  fool	
  you,	
  this	
  massive	
  list	
  of	
  other	
  
     resources	
  has	
  been	
  republished	
  all	
  over	
  the	
  place	
  
     because	
  it’s	
  just	
  plain	
  useful.	
  
Practical Guides to Better
      Writing Skills
A Guide to Writing Well


#10   Compiled	
  from	
  a	
  number	
  of	
  famous	
  wri$ng	
  guides,	
  this	
  
      primer	
  gives	
  writers	
  an	
  excellent	
  resource	
  for	
  
      improving	
  their	
  skills.	
  
Copyblogger’s
                        Copywriting 101

#11   Engaging	
  tutorials	
  that	
  teach	
  you	
  the	
  basics	
  of	
  how	
  to	
  
      write	
  excellent	
  copy.	
  I’ve	
  referred	
  to	
  this	
  one	
  o]en.	
  
FutureNow’s Ultimate
            Copywriting Cheat Sheets

#12   	
  A	
  two-­‐part	
  list	
  of	
  101	
  excellent	
  resources	
  for	
  
      improving	
  your	
  copywri$ng	
  skills.	
  
Passive Voice for Web
                       Headings

#13   Passive	
  voice	
  is	
  usually	
  frowned	
  upon,	
  but	
  for	
  writers	
  
      needing	
  a	
  place	
  to	
  inject	
  keywords,	
  passive	
  voice	
  can	
  
      be	
  an	
  excellent	
  tool.	
  
How to Write Magnetic
                    Headlines

#14   Tips	
  on	
  how	
  to	
  write	
  headlines	
  that	
  will	
  demand	
  
      a^en$on.	
  
How to Write Landing
                      Pages

#15   Another	
  excellent	
  Copyblogger	
  resource	
  on	
  landing	
  
      pages	
  and	
  how	
  to	
  make	
  them	
  work	
  for	
  you.	
  
e Seven Deadly Sins of
                  Website Copy

#16   Michel	
  For$n	
  is	
  an	
  expert	
  when	
  it	
  comes	
  to	
  wri$ng	
  
      copy,	
  and	
  here	
  is	
  his	
  list	
  of	
  what	
  not	
  to	
  do	
  when	
  wri$ng	
  
      your	
  own.	
  
10 Writing Tips from the
                     Masters

#17   A	
  concise	
  list	
  of	
  $ps	
  from	
  great	
  writers	
  throughout	
  
      history.	
  
How to Write Persuasive
                      Links

#18   Tips	
  on	
  wri$ng	
  persuasive	
  anchor	
  texts	
  to	
  drive	
  
      conversions	
  from	
  content.	
  
Cool Tools
Definr


#19   Tips	
  on	
  wri$ng	
  persuasive	
  anchor	
  texts	
  to	
  drive	
  
      conversions	
  from	
  content.	
  
Visuwords Graphical
                      Dictionary

#20   A	
  word	
  map	
  that	
  connects	
  words	
  with	
  other	
  related	
  
      words	
  and	
  subjects.	
  
Merriam-Webster Visual
                   Dictionary

#21   Diagrams	
  and	
  images	
  that	
  visually	
  define	
  curious	
  
      words	
  for	
  writers	
  asking	
  themselves	
  “what	
  the	
  heck	
  is	
  
      this	
  thing?”	
  
OneLook Dictionary


#22   Feature-­‐rich	
  dic$onary	
  boas$ng	
  one	
  of	
  the	
  largest	
  
      English	
  word	
  databases	
  on	
  the	
  web.	
  
OneLook Reverse
                         Dictionary

#23   The	
  same	
  dic$onary,	
  but	
  backwards.	
  Ever	
  had	
  an	
  idea	
  
      that	
  you	
  needed	
  condensed	
  in	
  one	
  word?	
  Can	
  you	
  
      think	
  of	
  everything	
  about	
  a	
  word	
  but	
  the	
  word	
  itself?	
  
      This	
  dic$onary	
  lets	
  you	
  describe	
  a	
  concept	
  or	
  ask	
  a	
  
      ques$on	
  and	
  see	
  a	
  list	
  of	
  associated	
  words	
  in	
  
      response.	
  
WordWeb Pro


#24   Convenient	
  dic$onary	
  program	
  with	
  the	
  ability	
  to	
  work	
  
      completely	
  offline.	
  Great	
  for	
  digital	
  writers	
  that	
  o]en	
  
      find	
  themselves	
  on	
  the	
  go	
  without	
  an	
  internet	
  
      connec$on	
  to	
  rely	
  on.	
  
Verbix Conjugation
                      Reference

#25   Online	
  verb	
  reference	
  that	
  gives	
  you	
  proper	
  
      conjuga$on	
  for	
  English	
  verbs.	
  Features	
  downloadable	
  
      program	
  as	
  well.	
  
Grammarly


#26   Free,	
  instant	
  grammar	
  checking	
  for	
  any	
  documents.	
  
EverNote


#27   Take	
  all	
  your	
  notes	
  in	
  different	
  places,	
  keep	
  them	
  in	
  
      one	
  place	
  for	
  later.	
  Sync	
  across	
  computers,	
  across	
  
      devices,	
  and	
  across	
  mediums.	
  
Elance


#28   Online	
  freelancing	
  resource	
  specifically	
  for	
  writers	
  and	
  
      marketers.	
  Whether	
  you	
  write	
  copy,	
  fic$on,	
  code,	
  or	
  
      finance	
  reports,	
  if	
  you	
  can	
  write	
  it,	
  you	
  can	
  get	
  paid	
  to	
  
      do	
  it	
  here.	
  
OmmWriter


#29   	
  I’ve	
  featured	
  this	
  before,	
  and	
  I’ll	
  feature	
  it	
  again.	
  This	
  
      excellent	
  li^le	
  word	
  processing	
  program	
  helps	
  you	
  
      focus	
  on	
  your	
  wri$ng	
  by	
  blocking	
  out	
  all	
  other	
  
      distrac$ons.	
  
Writer’s Blogs Worth
     Following
Copyblogger


#30   I’ve	
  already	
  referenced	
  this	
  site	
  a	
  few	
  $mes	
  because	
  
      they	
  produce	
  amazing	
  $ps	
  for	
  writers.	
  Stay	
  up	
  to	
  date	
  
      by	
  subscribing	
  to	
  their	
  blog.	
  
ProBlogger


#31   Helpful	
  $ps	
  for	
  bloggers	
  looking	
  to	
  increase	
  their	
  
      revenue	
  streams	
  and	
  $ps	
  for	
  copywriters.	
  
Write to Done


#32   Helpful	
  $ps	
  for	
  bloggers	
  looking	
  to	
  increase	
  their	
  
      revenue	
  streams	
  and	
  $ps	
  for	
  copywriters.	
  
Daily Writing Tips


#33   Exactly	
  what	
  it	
  says	
  on	
  the	
  $n.	
  Great	
  $ps	
  posted	
  daily	
  
      on	
  a	
  wide	
  variety	
  of	
  wri$ng	
  topics.	
  
Daily Writing Tips


#34   Exactly	
  what	
  it	
  says	
  on	
  the	
  $n.	
  Great	
  $ps	
  posted	
  daily	
  
      on	
  a	
  wide	
  variety	
  of	
  wri$ng	
  topics.	
  
Writer Underground


#35   Wri$ng	
  $ps	
  delivered	
  from	
  25	
  years	
  of	
  copywri$ng	
  
      experience.	
  
Six Sentences


#36   For	
  when	
  you	
  want	
  to	
  take	
  a	
  break	
  from	
  content	
  
      wri$ng	
  and	
  ad	
  copy,	
  Six	
  Sentences	
  offers	
  budding	
  
      fic$on	
  writers	
  a	
  challenge:	
  produce	
  a	
  short	
  story	
  in	
  six	
  
      sentences	
  or	
  less.	
  Submissions	
  are	
  posted	
  daily.	
  
Time to Write


#37   Jurgen	
  Wolff	
  is	
  a	
  professional	
  writer	
  credited	
  for	
  classic	
  
      TV	
  shows	
  including	
  “ The	
  Love	
  Boat”	
  and	
  “Family	
  Ties.”	
  
      He	
  gives	
  wri$ng	
  workshops	
  and	
  has	
  published	
  a	
  
      handful	
  of	
  books	
  on	
  wri$ng	
  scripts	
  and	
  copywri$ng,	
  
      and	
  posts	
  $ps	
  on	
  how	
  to	
  succeed	
  with	
  your	
  wri$ng.	
  
Conclusion

                                   Or Just Ask Us!
             Of	
  course,	
  we	
  are	
  writers	
  ourselves.	
  We	
  use	
  all	
  of	
  this	
  
             stuff	
  and	
  even	
  more	
  for	
  our	
  products.	
  There	
  are	
  plenty	
  
             of	
  helpful	
  $ps	
  here,	
  but	
  if	
  a]er	
  all	
  this	
  you’re	
  s$ll	
  in	
  
             need	
  of	
  some	
  help,	
  check	
  out	
  our	
  blog	
  and	
  let	
  us	
  know	
  
             what	
  we	
  can	
  do	
  for	
  you.	
  

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37 Tools That Will Make You A Better Writer

  • 1.
  • 2. Wri$ng  skills  lie  at  the  heart  of  web  marke$ng.  Being  a   Intro good  writer  is  essen$al  for  crea$ng  your  own  website   content,  and  excellent  wri$ng  abili$es  will  help  you   think  more  cri$cally  and  come  up  with  new  content   more  consistently  in  the  long-­‐term.  Here  is  a  list  of  37   tools  that  will  improve  your  content  wri$ng  abili$es.    
  • 3. e Basics: Grammar, Spelling, and Punctuation
  • 4. Grammar Girl #1 Quick  and  Dirty  Tips  brings  you  Grammar  Girl,  a  place   where  all  kinds  of  gramma$cal  ques$ons  are  answered   for  anyone  and  everyone’s  benefit.  
  • 5. University of Ottawa’s Hyper Grammar #2 “This  course  covers  approximately  the  same  ground  as   our  English  department’s  ENG  1320  Grammar  course.”   College-­‐level  grammar  educa$on  for  the  low  cost  of   free.  
  • 6. WikiHow’s English Punctuation How-To #3 I  know  that  wiki  pages  are  not  considered  “official   authori$es”  on  many  subjects,  but  this  ar$cle  has  been   edited  by  almost  110  different  experienced  website   contributors.  If  you  need  a  good  place  to  start,  this  is  it.  
  • 7. Online Writing Assistant by Paradigm #4 Excellent  ar$cles  on  sentence  structure  and  common   errors.  
  • 8. Writing Tips from Writer’s Block #5 26  free  wri$ng  $ps  from  an  interna$onally-­‐acclaimed   professional  writer  with  decades  of  experience.  
  • 9. e Guide to Grammar and Style #6 Notes  and  examples  of  modern  gramma$cal  forms  and   features,  compiled  over  many  years  by  Jack  Lynch,   Associate  Professor  of  English  at  Rutgers  University.  
  • 10. Technical Writing #7 A  complete  style  guide  for  technical  wri$ng.  
  • 11. e Economist Style Guide #8 Journalist’s  Style  Guides  are  excellent  resources  for   finer  points  and  odd  ques$ons  when  it  comes  to   wri$ng.  Style  guides  are  the  newsman’s  bible.  
  • 12. Dumb Little Man’s 40+ Grammar and Punctuation Tips #9 Don’t  let  the  name  fool  you,  this  massive  list  of  other   resources  has  been  republished  all  over  the  place   because  it’s  just  plain  useful.  
  • 13. Practical Guides to Better Writing Skills
  • 14. A Guide to Writing Well #10 Compiled  from  a  number  of  famous  wri$ng  guides,  this   primer  gives  writers  an  excellent  resource  for   improving  their  skills.  
  • 15. Copyblogger’s Copywriting 101 #11 Engaging  tutorials  that  teach  you  the  basics  of  how  to   write  excellent  copy.  I’ve  referred  to  this  one  o]en.  
  • 16. FutureNow’s Ultimate Copywriting Cheat Sheets #12  A  two-­‐part  list  of  101  excellent  resources  for   improving  your  copywri$ng  skills.  
  • 17. Passive Voice for Web Headings #13 Passive  voice  is  usually  frowned  upon,  but  for  writers   needing  a  place  to  inject  keywords,  passive  voice  can   be  an  excellent  tool.  
  • 18. How to Write Magnetic Headlines #14 Tips  on  how  to  write  headlines  that  will  demand   a^en$on.  
  • 19. How to Write Landing Pages #15 Another  excellent  Copyblogger  resource  on  landing   pages  and  how  to  make  them  work  for  you.  
  • 20. e Seven Deadly Sins of Website Copy #16 Michel  For$n  is  an  expert  when  it  comes  to  wri$ng   copy,  and  here  is  his  list  of  what  not  to  do  when  wri$ng   your  own.  
  • 21. 10 Writing Tips from the Masters #17 A  concise  list  of  $ps  from  great  writers  throughout   history.  
  • 22. How to Write Persuasive Links #18 Tips  on  wri$ng  persuasive  anchor  texts  to  drive   conversions  from  content.  
  • 24. Definr #19 Tips  on  wri$ng  persuasive  anchor  texts  to  drive   conversions  from  content.  
  • 25. Visuwords Graphical Dictionary #20 A  word  map  that  connects  words  with  other  related   words  and  subjects.  
  • 26. Merriam-Webster Visual Dictionary #21 Diagrams  and  images  that  visually  define  curious   words  for  writers  asking  themselves  “what  the  heck  is   this  thing?”  
  • 27. OneLook Dictionary #22 Feature-­‐rich  dic$onary  boas$ng  one  of  the  largest   English  word  databases  on  the  web.  
  • 28. OneLook Reverse Dictionary #23 The  same  dic$onary,  but  backwards.  Ever  had  an  idea   that  you  needed  condensed  in  one  word?  Can  you   think  of  everything  about  a  word  but  the  word  itself?   This  dic$onary  lets  you  describe  a  concept  or  ask  a   ques$on  and  see  a  list  of  associated  words  in   response.  
  • 29. WordWeb Pro #24 Convenient  dic$onary  program  with  the  ability  to  work   completely  offline.  Great  for  digital  writers  that  o]en   find  themselves  on  the  go  without  an  internet   connec$on  to  rely  on.  
  • 30. Verbix Conjugation Reference #25 Online  verb  reference  that  gives  you  proper   conjuga$on  for  English  verbs.  Features  downloadable   program  as  well.  
  • 31. Grammarly #26 Free,  instant  grammar  checking  for  any  documents.  
  • 32. EverNote #27 Take  all  your  notes  in  different  places,  keep  them  in   one  place  for  later.  Sync  across  computers,  across   devices,  and  across  mediums.  
  • 33. Elance #28 Online  freelancing  resource  specifically  for  writers  and   marketers.  Whether  you  write  copy,  fic$on,  code,  or   finance  reports,  if  you  can  write  it,  you  can  get  paid  to   do  it  here.  
  • 34. OmmWriter #29  I’ve  featured  this  before,  and  I’ll  feature  it  again.  This   excellent  li^le  word  processing  program  helps  you   focus  on  your  wri$ng  by  blocking  out  all  other   distrac$ons.  
  • 36. Copyblogger #30 I’ve  already  referenced  this  site  a  few  $mes  because   they  produce  amazing  $ps  for  writers.  Stay  up  to  date   by  subscribing  to  their  blog.  
  • 37. ProBlogger #31 Helpful  $ps  for  bloggers  looking  to  increase  their   revenue  streams  and  $ps  for  copywriters.  
  • 38. Write to Done #32 Helpful  $ps  for  bloggers  looking  to  increase  their   revenue  streams  and  $ps  for  copywriters.  
  • 39. Daily Writing Tips #33 Exactly  what  it  says  on  the  $n.  Great  $ps  posted  daily   on  a  wide  variety  of  wri$ng  topics.  
  • 40. Daily Writing Tips #34 Exactly  what  it  says  on  the  $n.  Great  $ps  posted  daily   on  a  wide  variety  of  wri$ng  topics.  
  • 41. Writer Underground #35 Wri$ng  $ps  delivered  from  25  years  of  copywri$ng   experience.  
  • 42. Six Sentences #36 For  when  you  want  to  take  a  break  from  content   wri$ng  and  ad  copy,  Six  Sentences  offers  budding   fic$on  writers  a  challenge:  produce  a  short  story  in  six   sentences  or  less.  Submissions  are  posted  daily.  
  • 43. Time to Write #37 Jurgen  Wolff  is  a  professional  writer  credited  for  classic   TV  shows  including  “ The  Love  Boat”  and  “Family  Ties.”   He  gives  wri$ng  workshops  and  has  published  a   handful  of  books  on  wri$ng  scripts  and  copywri$ng,   and  posts  $ps  on  how  to  succeed  with  your  wri$ng.  
  • 44. Conclusion Or Just Ask Us! Of  course,  we  are  writers  ourselves.  We  use  all  of  this   stuff  and  even  more  for  our  products.  There  are  plenty   of  helpful  $ps  here,  but  if  a]er  all  this  you’re  s$ll  in   need  of  some  help,  check  out  our  blog  and  let  us  know   what  we  can  do  for  you.