Blogging was growing rapidly in the early 2000s, with estimates of over 500,000 blogs in 2002 and between 2.4 and 2.9 million blogs by mid-2003, showing it was becoming an important medium for businesses to engage in. One early adopter was Stonyfield Farm, whose blogging efforts were so successful it became a case study on the effectiveness of using blogs.

3. Wired reports that in 2002 there were
over 500,000 blogs in existence – the
time was becoming ripe for business to
get involved.

4. Blogcount estimated 2.4 to 2.9 million weblogs to be
in existence as of June 2003.

5. Stonyfield Farm begins blogging – their
success turns into a case study about the
effectiveness of blogging.