Word of mouth about good organizations starts inside those organizations. Turn employees into brand ambassadors by keeping them as satisfied workers, and leverage their influence. Social media tools, if employed to align with the organization's goals or strategies, can help achieve success. Includes best practices for employee social media policies.
Presented for Acuity Forums October 2009 in Toronto.
Japan IT Week 2024 Brochure by 47Billion (English)
Leveraging Social Media Inside the Organization
1. Leveraging
Social Media Inside the
Organization
by Connie Crosby
Crosby Group Consulting
for Acuity Forums - Executing Social Media
Toronto, October 28, 2009
2. • why you should care
• some of the tools inside
• how these tools are used
• engaging staff
• staff using the tools outside
118. Image Credits (1/2)
• “Pig #76” by Screwtape - Flickr - used under Creative Commons -
http://www.flickr.com/photos/skrewtape/1311788667/
• “Happy Hour for a Cause” by acnatta - Flickr - used under Creative Commons
http://www.flickr.com/photos/acnatta/229085817/
• “Remote Control” by Helge V. Keitel - Flickr - used under Creative Commons -
http://www.flickr.com/photos/17088227@N00/4008188524/
• “coke zero” by sun dazed - Flickr - used under Creative Commons -
http://www.flickr.com/photos/sundazed/3080232441/
• “A lot of networking going on..” by Jacob Bøtter - Flickr - used under Creative Commons -
http://www.flickr.com/photos/jakecaptive/15792280/
• Yammer screen shot - https://www.yammer.com/images/screenshots/ss-home.jpg
• Present.ly screen shot - http://presentlyapp.com/videos
• ThoughtFarmer screen shots used with permission from Hicks Morley http://www.hicksmorley.com/
• “Tools” by Batega - Flickr - used under Creative Commons -
http://www.flickr.com/photos/batega/1596898776/
• “goal” by D’Arcy Norman - Flickr - used under Creative Commons -
http://www.flickr.com/photos/dnorman/3210880223/
119. Image Credits (2/2)
• “Company Picnic” by vitameatvegalynn - Flickr - used under Creative Commons -
http://www.flickr.com/photos/vitameatavegalynn/3536866828/
• “DO NOT WANT!” by adactio - Flickr - used under Creative Commons -
http://www.flickr.com/photos/adactio/515783434/
• “relationships redux” by AleBonvini - Flickr - used under Creative Commons -
http://www.flickr.com/photos/alebonvini/2927187990/
• “Podcamp Montreal 2008 71” (Jay Moonah) by Eva Blue - Flickr - used under Creative Commons -
http://www.flickr.com/photos/evablue/2875304911/
• “Idle Chatter” by Shareski - Flickr - used under Share-Alike Creative Commons -
http://www.flickr.com/photos/shareski/3368192995/
• “Baby. Bathwater.” Noise to Signal cartoon by Rob Cottingham - used under Creative Commons -
http://www.socialsignal.com/cartoon
• “Measurement” by craigmorsels - Flickr - used under Creative Commons
http://www.flickr.com/photos/craige/757991027/
• “Checklist” by pdeonarain - Flickr - used under Creative Commons
http://www.flickr.com/photos/pdeonarain/3205735128/
• “Ideas” by h.koppdelaney - Flickr - used under Creative Commons
http://www.flickr.com/photos/h-k-d/3316550063/