An Overview of Social Networking & Human Resources
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Presented to the ITAC HR Forum for the Information Technology Association of Canada. Presents an overview of social networks, additional places where IT staff may engage online, a few brief cases of Canadian businesses using social networks, and how human resources professionals might use social networks.
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An Overview of Social Networking & Human Resources
- 1. An Overview of Social Networking & Human Resources by Connie Crosby for ITAC HR Forum Information Technology Association of Canada Toronto September 17, 2009
- 2. social networking = Web 2.0 social media new media
- 3. Poll: How many of you are on Facebook, MySpace, Twitter, LinkedIn?
- 5. A Very Brief Tour
- 6. Facebook
- 7. home - personal news feed
- 10. Facebook Group - http://www.facebook.com/dellcanada
- 11. MySpace
- 12. Personal profile
- 15. LinkedIn
- 20. Job postings
- 21. Twitter
- 22. Twitter stream for individual
- 23. Stream of followers’ tweets
- 24. YouTube
- 25. Videos - easy to repost with Embed code
- 26. Videos - easy to repost with Embed code
- 27. Channels - customizable for brands
- 29. Flickr
- 30. Photosharing + social networking
- 31. Create sets & slide shows
- 33. Set copyright - restrictive or more open
- 34. Privacy settings: only you, family, friends, or anyone
- 35. “Blog this”
- 36. Blogs
- 39. • posts in order by date • most recent posts at top • comments • promote openness, transparency
- 40. Wikis
- 41. http://www.hr.com - HR articles
- 42. http://www.hr.com - article example
- 43. http://www.hr.com - edit wiki
- 44. http://www.hr.com - rate article
- 45. • easy-to-edit website • anyone who has permission can edit • you decide what is shown up top • you create website structure • promotes collaboration
- 46. Podcasts
- 47. • audio or video • a “show” with multiple episodes • listen/watch on the Internet or • listen/watch with your iPod • find on iTunes & other sites
- 48. TriNet HR Minute - http://www.trinet.com
- 49. HR Today Podcast - http://www.humanresourcesiq.com
- 50. Find podcasts by browsing
- 51. Find podcasts by searching
- 52. Screencasts
- 53. • video of screen + audio • training • self-serve for employees
- 54. Screencast demo from Adobe Captivate
- 55. Questions?
- 56. Where are IT Folk ?
- 60. Email Discussion Groups
- 61. Google Groups
- 62. Yahoo Groups
- 65. World of Warcraft (WoW)
- 66. Inside WoW
- 67. Second Life
- 71. Wordpress - blogging platform
- 72. Barcamp Movement
- 73. • “unconference” movement • whoever shows up are the right people • they talk about what they need to talk about • everyone contributes • free or nominal cost
- 74. barcamp in Toronto = TorCamp
- 75. PodCamp - social media unconference
- 76. Beta Testing New Sites
- 77. test - give feedback - get first access
- 78. ...or not online
- 79. Real life outside of the Web!
- 80. ...or maybe not
- 81. Questions?
- 82. Business Use of Social Networks
- 83. Rogers
- 84. Molson Coors • focused on community outreach • started with blogging • @MolsonFerg on Twitter • story told in Twitterville by Shel Israel
- 87. Ford • hired Canadian-based Social Media Group • social media press release (SMPR) • blogger outreach • hired well-known Scott Monty for U.S.
- 88. Social Media Press Release - http://ford.digitalsnippets.com/
- 89. Freshbooks • Internet-based billing service • Toronto based • customers worldwide • customer service focus • talk to customers where they are e.g. Twitter
- 91. Radian6 • social media monitoring tool • based in New Brunswick • help other companies listen to conversations on the web
- 93. Social Networks Inside the Organization • Twitter equivalents (e.g.Yammer) - one to many, email & chat alternative
- 94. Social Networks Inside the Organization • Twitter equivalents (e.g.Yammer) - one to many, email & chat alternative • Blogs - communication & information delivery
- 95. Social Networks Inside the Organization • Twitter equivalents (e.g.Yammer) - one to many, email & chat alternative • Blogs - communication & information delivery • Wikis - collaborative work, policy development
- 96. Social Networks Inside the Organization • Twitter equivalents (e.g.Yammer) - one to many, email & chat alternative • Blogs - communication & information delivery • Wikis - collaborative work, policy development • Training - podcasts, screencasts, video
- 97. Time to set social networking policies?
- 98. HR Use of Social Networks • Internal Communication • Policies & Procedures • Training • Recruitment
- 99. HR - Internal Communication • Blogs • Wikis • Podcasts - e.g. Trafcom.com
- 100. HR - Policies & Procedures • Wikis for policy development • Wikis for current procedures
- 101. HR - Training • webinar training over distance • screencasts • employees learn at their own pace
- 102. HR - Recruitment • locating candidates - go where they are online • Job Resource Board - http:// torontogirlgeekdinners.pbworks.com/Job +Resource+Board • turn existing staff & alumni into evangelists
- 103. HR - Candidate checking • search social networks • use as supporting evidence • nobody is perfect • Facebook is a grey area
- 104. How are you using social networks?
- 105. Questions?
- 106. Thank you! Connie Crosby Crosby Group Consulting http://crosbygroup.ca conniecrosby@gmail.com 416-919-6719