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Twitter:The Perfect Solution for Lead Generation,[object Object],Connie Bensen,[object Object],Director of Community Strategy, Alterian,[object Object],@cbensen,[object Object],Digital Marketing World Fall Conference,[object Object],October 16, 2009,[object Object]
Value and ROI of a Twitter engagement    ,[object Object],After 3 months -Customer base increased by 57%,[object Object],[object Object]
Multiple demo and pricing requests per day
 Increased sales staff
Established brand visibilityAfter 6 months:  Increased by 269% ,[object Object],[object Object],entering sales funnel,[object Object],[object Object],At 1 year: Increased by 840%,[object Object],[object Object],across the enterprise,[object Object]
Goals,[object Object]
Challenges,[object Object]
Twitter Community,[object Object]
Using Twitter for Lead Generation	,[object Object],Monitor conversations around:,[object Object],[object Object]
competitors
 industry terms/phrases
What are they expressing a need for?There are many tools:,[object Object],Free,[object Object],[object Object]

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Twitter: a Case for Lead Generation

Hinweis der Redaktion

  1. Enthusiastic about sharing info with others
  2. Enthusiastic about sharing info with others
  3. Why it works for us – Early AdoptersUnderstand Basics of Social MediaPleased to Engage with a Listening Tool Enthusiastic about sharing info with othersTranscends time and geography
  4. Why it worked for us – Early AdoptersUnderstand Basics of Social MediaPleased to Engage with a Listening Tool Enthusiastic about sharing info with othersTranscends time and geography