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14 SEO & Content Marketing Tactics for 2017 - Prosperity Media
Thank You
@Connections8
https://au.linkedin.com/in/norquay
Prosperitymedia.com.au
JamesNorquay.com
Slideshare.net/connections8
2005 – 2009 - Built my own network of sites 22
million + visitors. Sold most off some still running.
2009 – 2012 – Helped start the SEO & Content team for Columbus Search +
Worked in house at Virgin Mobile. Main focus was big business SEO for
clients such as -
2012 – Now Started Prosperity Media we worked with
mainly Funded Startups and mid to large business.
Our main Focus is – SEO & Content Marketing
14 Content & SEO tactics to drive
growth in 2017
14 SEO & Content Marketing Tactics for 2017 - Prosperity Media
A One Second delay could mean 7% loss in conversion!
https://developers.google.com/s
peed/pagespeed/insights/
14 SEO & Content Marketing Tactics for 2017 - Prosperity Media
Review competitors for long tail pages
Potential traffic
could be HUGE!
Traffic potential from
this one page 10,000
+ a month visitors.
14 SEO & Content Marketing Tactics for 2017 - Prosperity Media
Create landing pages based on your company vs. competitors –
Use paid search data + Google Keyword Insights
4. Schema on all content –
Events, Origination, Reviews.
Schema.org
5. HTTPS site wide also opt for
Wildcard SSL.
Image - codingo
Wildcard SSL
example on Kogan
6. Hreflang on any international
based content.
http://hrefbuilder.com/hreflang-checker-validation-tool
7. Canonical Tags
https://moz.com/learn/seo/canonicalization
8. Content Marketing
Use social media fans with your content
development process
Create content for niche
communities like Reddit.
Create Content Calendar at the
start of the year for all key events
and tie your content to these.
Create
Interesting
content web
assets.
115k shares &
100s of links.
Thumbtack Survey Content Idea
1000s of shares
and 100s of
links.
https://www.google.com/analytics/surveys/
Use Google Consumer Surveys Low Cost
Survey Answers in your target region
EGO Bait Content Marketing
9. Link Acquisition
It is important to utilize a varied link building strategy to maintain a natural looking
backlink profile. It is also important to note that link building still counts for 40%+ of
overall SEO ranking as per Moz research.
Competitive link acquisition opportunities
Ahrefs + Majestic ect
High quality link acquisition
Share all your best business deals
and discounts on deal sites.
Targeted forum link acquisition
Low Quality links – Disavow or take down
+ Be on the look out for Negative SEO attacks
https://support.google.com/webmasters/answer/2648487?hl=en
10. Content Seeding
Organic –
- Your Website
- Email List
- Share on Social
- Post on Forums
- Share on Content sites
- Pitch to media
- Guest Post
Paid –
- Paid Email on 3rd party list.
- Sponsored social update
- Social Media Ads
- Paid Search or Display ads
- Content Discovery
11. Review Competitors most shared content &
build similar content.
Use Ahrefs.com to search for top shared content
or BuzzSumo.com
12. High end expired domain acquisition.
14 SEO & Content Marketing Tactics for 2017 - Prosperity Media
14 SEO & Content Marketing Tactics for 2017 - Prosperity Media
14 SEO & Content Marketing Tactics for 2017 - Prosperity Media
13. Website acquisition for content growth.
14 SEO & Content Marketing Tactics for 2017 - Prosperity Media
14. Tools – you need to know about.
Screaming Frog Analysis
SEM Rush
Ahrefs
Monitor Backlinks
smo.knowem.com
Sistrix.com
Answerthepublic.com
Google Search Console
http://www.bing.com/toolbox/webmaster
Bing Webmaster Tools
Thank You
@Connections8
https://au.linkedin.com/in/norquay
Prosperitymedia.com.au
JamesNorquay.com
Slideshare.net/connections8
Image Creds –
Slide 7 – oolrun.com
Slide 10 – travelandlesiure.com
Slide 19 – i-Crossing.com
Slide 21 – Moz.com
Slide 28 – Thumbtack.com
Slide 42 - Nexternal eCommerce Blog
Slide 46 – pdxhamma.org
Slide 48 – Buffer.com

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