2. “Beyond Open; Effective Email Marketing”

3. “ Collecting your customers’ email addresses puts you on equal footing with the top 500 companies in the world, all of whom publish weekly or monthly internet marketing newsletters” -- Michael Gerber E-Myth Mastery

4. Everybody Sends Email

6. Get it Delivered-- Use an ESP

7. Get it Opened

8. Get it Read

9. Get it shared

11. Get It Tracked ESPs also let you track subscribers and clicks individually, as well as manage Bounces.

13. Don’t buy or rent a list

14. Don’t confuse Email Marketing with email correspondence

15. Don’t confuse Marketing with sales

17. Don’t Confuse Marketing With Sales According to Entrepreneur Magazine: “There is a big difference between sales and marketing. Selling encompasses all one-on-one interpersonal contact… Marketing tactics, on the other hand, touch large groups of prospects….” Your regular, ritual touch through email marking is one of the many tools that support your sales efforts.

18. Ratio of Depth: Frequency

20. Is Email Dead? Current Facts There are 2.9 billion email accounts and rising The three largest webmail services have over 700 million global users 62% of adult US Internet users check or send email on a daily basis 94% of all online adults use email. Social media users are over 60% more likely to check email at least four times a day People prefer email for commercial communications 74% of online adults prefer email for commercial communication Over four times as many survey respondents preferred to receive promotions via email rather than via social media When asked to receive updates from companies..."Only 10% elected to do so through Facebook, while 90% opted for a newsletter" 60% of those with a dedicated account for commercial email check it daily Over twice as many Christmas shoppers reported email promotions as the biggest influence on their decision to visit a website rather than social media Twice as many young consumers turn to email to get a brand or store's deals than turn to Facebook for the same purpose BUT...the time spent with emails from friends and family is dropping

21. HubSpot Science

22. Data + Survey + Focus Groups = Emails

23. Day of week/ Open Rates

24. Day/ Unsubscribes

25. Mobile

26. Frequency/ Unsubscribes

27. Reading Habits

28. Forwarding

29. Ask them to Follow/ Like you

30. Integration

31. Email Messaging

32. Social Offer Solution

33. Facebook Custom Welcome Fans MUST “like” your page in order to harness the power of Facebook

34. Facebook Content Solution

35. Fan replies with redeem code Offer sent via Text Offer Redeemed! Offer sent to Mobile List Merchant creates Offer Share with Friends Fan enters phone # Fan clicks Offer link Offer posted to Merchant’s Fan Page Wall Online Social Offer Page Offer sent to Facebook Social Offer Page link created Offer displays in Fans’ Newsfeeds Merchant posts link to email, website Fan clicks Offer link Clicks, Redeems and Revenues are Tracked

36. Results

37. Ruth Sheahan www.CementingRelationships.com Ruth@CementingRelationships.com Twitter: @RuthSheahan Facebook: Facebook.com/cementingrelationships PO Box 5231 Naperville IL, 60567 877-61-EMAIL