You have frequently asked questions about planning a website; we have answers. Our presentation covers everything you must know when building a new site.

1. FAQ:
Planning and
building a website

2. Planning your
first website?

3. An old pro in
need of a
refresher?

4. Here are the
answers to five of
your biggest
questions!

5. 1. What needs
to be discussed
before building
your website?

6. When planning your brand new
site, one thing must be absolutely
clear: who are you making this
website for?

7. Your site must
appeal to
visitors who
are actually
interested in
your business’
services
(qualified
traffic).

8. It’s crucial that you:
a) Know who your target audience is.

9. b) Tailor your
site to suit your
audience’s
wants and
needs.

10. 2. Is there a
“one size fits
all” for website
building?

11. Definitely not.
Every website
should be
tailored to the
business it
serves.

13. These components are:
• Easy navigation/layout

14. These components are:
• Easy navigation/layout
• Great copywriting

15. These components are:
• Easy navigation/layout
• Great copywriting
• Fresh content

16. These components are:
• Easy navigation/layout
• Great copywriting
• Fresh content
• Mobile optimization

17. These components are:
• Easy navigation/layout
• Great copywriting
• Fresh content
• Mobile optimization
• An SEO strategy

18. 3. How does
SEO factor into
website
building?

19. Why put in
the effort of
creating a
website if
Google can’t
find it?

20. You’ll miss out on tons of traffic and opportunities if no
one knows your site exists!

21. Make sure
Google deems
your site
“relevant” by
including
keywords,

22. Make sure
Google deems
your site
“relevant” by
including
keywords,
crosslinks,

23. Make sure
Google deems
your site
“relevant” by
including
keywords,
crosslinks,
backlinks

24. Make sure
Google deems
your site
“relevant” by
including
keywords,
crosslinks,
backlinks
and fresh
content.

25. Cross linking –
creating a link from
one of your
website’s pages to
another page of
your own, or to a
relevant external
site.

26. Back linking –
when other sites
acknowledge your
site by creating a
link to it.

27. 4. How do you
effectively
promote
conversion
points?

28. Visitors “convert” when they complete actions that align
with your business’ goals (like download your
whitepaper or subscribe to your email list).

29. Promote your
conversion points
by making them
easy to find and
appealing to your
target audience.
Run tests to
compare
conversion points
– which ones work
best?

30. 5. What’s the
hub and spoke
model, and why
is it important
for website
building?

31. The hub and spoke model is a
system designed to bring more
traffic to your site.

32. First, you have
to reach out to
your audience
through
platforms like
social media
and email lists.

33. The content you share on social
media should link back to your
website, where visitors will hopefully
convert.

34. When planning a website, you’ve got to
think about your overall digital strategy.

35. Don’t
launch
your
site
without
a plan!

36. Now that
you’ve got the
answers to
the frequently
asked
questions of
website
planning, it’s
time to start
building!

37. www.communicatto.com