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Power Point Anne Cohen Presentation at Vegas Conference May 08

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Presented by: Anne Cohen A Cohen Marketing and Public Relations New York
 
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People don't "buy“ cosmetic improvements . They "buy" the concept of what the improvements will do for them. Therefore, do not market cosmetic improvements . Market the concept of what cosmetic improvements will do for your prospective patients. Rule #1: People Buy Concepts
Rule #2: Marketing Must Follow a Plan ,[object Object],[object Object],[object Object],[object Object]
Rule #3: Marketing must be consistent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule #4: Marketing is Research-Based ,[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Customer & Your Competitors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Know Your Personal SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Know your Practice SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Vegas Ppt Presentation

  • 1. Presented by: Anne Cohen A Cohen Marketing and Public Relations New York
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  • 5. People don't "buy“ cosmetic improvements . They "buy" the concept of what the improvements will do for them. Therefore, do not market cosmetic improvements . Market the concept of what cosmetic improvements will do for your prospective patients. Rule #1: People Buy Concepts
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