Card fraud and data breaches cost organizations a pretty penny. Moreover, customers refrain from doing business with retailers that have been victimized by data breaches or fraud. The damage to organizations’ reputations and brand value can be very difficult to repair. We surveyed 509 U.S. consumers, 50 issuers and 52 merchants and acquirers to understand the steps they are taking to keep up with fraudsters’ increasing sophistication. http://cogniz.at/29ZtpXZ