We are on the cusp of a marketing revolution – and it is being led by you! Companies like Klout are slicing, dicing, and dissecting the billions of bits of information published on social media sites each day and grading your ability to create buzz. The most powerful of these new “Citizen Influencers” are being rewarded by companies like Audi, Disney, and American Express with trips, merchandise, and luxury cars. Today, anyone can get behind the velvet rope … if you know how! In this fast-paced talk, the author of the best-selling book Return On Influence gives you the inside scoop on the revolutionary world of social influence marketing.

1. Return On Influence:
Realities of Personal Power on the Web
Mark W. Schaefer
Schaefer Marketing Solutions
#cmworld
@markwschaefer • #cmworld

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3. Evolution of influence
“Influence at Work”
• Scarcity
• Likability
• Consistency
• Authority
• Reciprocity
• Social proof
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4. Examples of offline social proof
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5. Examples of online social proof
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6. CONTENT
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7. CONTENT
THAT MOVES IS
POWER
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12. HOW
can get it any
more exciting?
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16. Klout does not measure ALL influence.
… just one sliver of it.
… kind of.
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17. Does content What do you Who responds
move? talk about? to you?
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26. Social Influence in a Crisis
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28. WHO
is your company
SPOKESPERSION?
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29. BUT
HOW?
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31. Relevant
Audience
Meaningful Consistent
Content Engagement
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33. “RITE”
Relevant
Interesting
Timely
Entertaining
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34. CONSISTENT ENGAGEMENT #cmworld

35. Photo: Associated Press #cmworld

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37. Blog
BusinessesGROW.com
Twitter
@markwschaefer
eMail
Mschaefer700@gmail.com
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