SlideShare ist ein Scribd-Unternehmen logo
1 von 20
Downloaden Sie, um offline zu lesen
How to Develop Amazing Audio
and Podcast Content Marketing


                       Pamela Muldoon
                   Next Stage Media Group
                 @pamelamuldoon • #cmworld
                                    #cmworld
Traditional Radio Meets Digital Audio
•   Podcasting Consulting/Coaching
•   Audio Content Consulting/Creation
•   Voice Over Talent
•   Editing/Production
•   Copywriting/Scriptwriting




                                        #cmworld
Today…
• Why Audio Content?
• 7 Things To Consider When Developing
  Audio Content Or Launching A Podcast




                                   #cmworld
Why Audio Content?
• Verbal Processing is powerful
• Audio is the most intimate of content experiences
• Perfect for the multi-tasker
  • Car
  • Desktop
  • Mobile Device
• Audio can be leveraged
• Easy entry onto the content platform



                                                 #cmworld
Verbal Processing
• Talk It Out & Record Everything!
  •   Blog Post
  •   Presentation
  •   Brainstorm
  •   SME Interviews
• Not Everyone Is A Writer
  •   Transcription = What you really said
• Moments of Inspiration



                                             #cmworld
Audio Is Intimate
• Between You & Your Audience of One
  •   Thousands of subscribers listening one at a time
• Theatre of the Mind
  •   Visual use of language
• Never Insult Your Audience
  •   Balance of Evergreen &
      Real-Time PR




                                                     #cmworld
The Listener As Multi-Tasker
• Audio has a unique listener commitment
  expectation
  •   Stop/Start/Replay
• Audio Can Go Anywhere
  • Car
  • Desktop
  • Mobile Device




                                           #cmworld
Leverage!
• Create it once; Use it again and again and
  again….
• Transcription
  •   Blogs
  •   Articles
  •   Testimonials
  •   Quotes


• Editing
  •   How many ways can one audio piece be edited for use?



                                                             #cmworld
Easy Entry Into Audio
• Microphones
  •   USB Mics
  •   Under $100
• Software
  •   Free to $100 to a few hundred $’s
• Social Sharing
  •   MP3’s
  •   Audio platforms
      •   Free to multiple monthly fees




                                          #cmworld
Podcasting Is A Content Player…
• Podcast listenership up 43% from 2010
• Podcast audiences are moving from “early
  adopters” to mainstream media consumers
• 2/3 of podcast consumers have listened to digital
  audio files in their vehicles
• Mobile devices ensure audio can be listened to
  anytime, anywhere




               *Edison Research 2011              #cmworld
7 Things To Consider…
• What is your objective?
• Who is your audience?
• How often will your audio content be produced?
• Who will lead the audio content project(s)?
• What format will you use for your audio content?
• Who will fulfill the different roles necessary to
  implement your audio content?
• How will you track the results of your audio content?



                                                  #cmworld
What Is Your Objective
How does this audio content fit into the overall
content marketing plan?
•   Brand Awareness
•   Expert Positioning
•   Leading Resource
•   Lead Generation
•   Sales Conversion/Sales Process
•   Customer Retention



                                                   #cmworld
Who Is Your Audience?
Who will listen to your audio?
Why will they want to?
•   Buyers
•   Industry Peers
•   Vendors
•   Strategic Partners




                                     #cmworld
How Often?
What type of consistency will need to be
implemented?
•   Daily
•   Weekly
•   Monthly
•   As needed




                                           #cmworld
Who will lead the audio project?
Audio Content requires a project lead just like
any other content initiative.
Necessary skills:
•   Project Management
•   Time Management
•   Organization
•   Scheduling




                                                  #cmworld
What is your format?
Audio Content is flexible
• Podcast
    • Interview
    • Solo
    • 2-Headed
•   Daily Tip, Motivation, Fun Fact, etc…
•   Testimonials
•   Assist in sales process
•   Other ideas…

                                            #cmworld
Who will fulfill the different roles?
Different Needs Based On Format
• Scheduling Guests
• Voice Talent
    • Put The Right Person On The Mic!
•   Editing
•   Production
•   Transcription
•   Promotion



                                         #cmworld
How Will You Track Results?
Go Back To Your Objectives
• Strong Call To Action
• Evergreen vs. Real-Time
   Define Your Definition of Success Before Your
           Launch Your Audio Content!




                                                   #cmworld
Audio Examples




                 #cmworld
Connect With Pamela
               Pamela Muldoon
            Next Stage Media Group
pam@nextstagemediagroup.com

www.nextstagemediagroup.com

www.facebook.com/NextStageMediaGroup
www.facebook.com/ContentMarketing360

@pamelamuldoon @NextStageMedia

www.linkedin.com/in/pamelamuldoon

www.gplus.to/pamelamuldoon
www.gplus.to/NextStageMediaGroup




                                       #cmworld

Weitere ähnliche Inhalte

Ähnlich wie “How to Develop Amazing Audio and Podcast Content Marketing”

Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)
Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)
Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)Pamela Muldoon
 
Mixing Art and Science for Content Marketing Success
Mixing Art and Science for Content Marketing SuccessMixing Art and Science for Content Marketing Success
Mixing Art and Science for Content Marketing SuccessJeff Freund
 
“Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and You...
“Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and You...“Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and You...
“Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and You...Content Marketing World
 
Software process and measurement cast a retrospective part 1
Software process and measurement cast   a retrospective part 1Software process and measurement cast   a retrospective part 1
Software process and measurement cast a retrospective part 1Thomas Cagley
 
How to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media ManagerHow to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media ManagerLikeable Media
 
Building a Solid Content Strategy
Building a Solid Content StrategyBuilding a Solid Content Strategy
Building a Solid Content StrategyLikeable Media
 
Writing for Digital - Sarah Manners - Quirk Knowledge Week
Writing for Digital - Sarah Manners - Quirk Knowledge WeekWriting for Digital - Sarah Manners - Quirk Knowledge Week
Writing for Digital - Sarah Manners - Quirk Knowledge WeekQuirk Education
 
Digital Storytelling 2014 #ed554
Digital Storytelling 2014 #ed554Digital Storytelling 2014 #ed554
Digital Storytelling 2014 #ed554Steven Knight
 
Spark Digital: Audio Activity
Spark Digital: Audio ActivitySpark Digital: Audio Activity
Spark Digital: Audio ActivityFalcon.io
 
Spark Digital: Audio Activity
Spark Digital: Audio ActivitySpark Digital: Audio Activity
Spark Digital: Audio ActivityFalcon.io
 
How to Get Started in Podcasting
How to Get Started in PodcastingHow to Get Started in Podcasting
How to Get Started in Podcastingdogreene
 
PresentationEvolution_0813
PresentationEvolution_0813PresentationEvolution_0813
PresentationEvolution_0813Dane Miller
 
The Seven Steps to Kickstarting a Successful Podcast
The Seven Steps to Kickstarting a Successful PodcastThe Seven Steps to Kickstarting a Successful Podcast
The Seven Steps to Kickstarting a Successful PodcastNapierPR
 
“Mobile and Tablet Content Distribution”
“Mobile and Tablet Content Distribution”“Mobile and Tablet Content Distribution”
“Mobile and Tablet Content Distribution”Content Marketing World
 
Digital storytelling version 2
Digital storytelling version 2Digital storytelling version 2
Digital storytelling version 2Steven Knight
 

Ähnlich wie “How to Develop Amazing Audio and Podcast Content Marketing” (20)

Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)
Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)
Why You Need To Develop Your Audio Platform Now(It's More Than Podcasting)
 
Mixing Art and Science for Content Marketing Success
Mixing Art and Science for Content Marketing SuccessMixing Art and Science for Content Marketing Success
Mixing Art and Science for Content Marketing Success
 
Getting started
Getting startedGetting started
Getting started
 
“Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and You...
“Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and You...“Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and You...
“Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and You...
 
Rich Media Superhero V2
Rich Media Superhero V2Rich Media Superhero V2
Rich Media Superhero V2
 
Software process and measurement cast a retrospective part 1
Software process and measurement cast   a retrospective part 1Software process and measurement cast   a retrospective part 1
Software process and measurement cast a retrospective part 1
 
Sound Design
Sound DesignSound Design
Sound Design
 
How to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media ManagerHow to Successfully Tackle the Many Roles of the Social Media Manager
How to Successfully Tackle the Many Roles of the Social Media Manager
 
Building a Solid Content Strategy
Building a Solid Content StrategyBuilding a Solid Content Strategy
Building a Solid Content Strategy
 
Writing for Digital - Sarah Manners - Quirk Knowledge Week
Writing for Digital - Sarah Manners - Quirk Knowledge WeekWriting for Digital - Sarah Manners - Quirk Knowledge Week
Writing for Digital - Sarah Manners - Quirk Knowledge Week
 
Digital Storytelling 2014 #ed554
Digital Storytelling 2014 #ed554Digital Storytelling 2014 #ed554
Digital Storytelling 2014 #ed554
 
Spark Digital: Audio Activity
Spark Digital: Audio ActivitySpark Digital: Audio Activity
Spark Digital: Audio Activity
 
Spark Digital: Audio Activity
Spark Digital: Audio ActivitySpark Digital: Audio Activity
Spark Digital: Audio Activity
 
How to Get Started in Podcasting
How to Get Started in PodcastingHow to Get Started in Podcasting
How to Get Started in Podcasting
 
PresentationEvolution_0813
PresentationEvolution_0813PresentationEvolution_0813
PresentationEvolution_0813
 
The Seven Steps to Kickstarting a Successful Podcast
The Seven Steps to Kickstarting a Successful PodcastThe Seven Steps to Kickstarting a Successful Podcast
The Seven Steps to Kickstarting a Successful Podcast
 
“Mobile and Tablet Content Distribution”
“Mobile and Tablet Content Distribution”“Mobile and Tablet Content Distribution”
“Mobile and Tablet Content Distribution”
 
Digital storytelling version 2
Digital storytelling version 2Digital storytelling version 2
Digital storytelling version 2
 
7 questions
7 questions7 questions
7 questions
 
7 questions
7 questions7 questions
7 questions
 

Mehr von Content Marketing World

Content Marketing World 2013 Presentations
Content Marketing World 2013 PresentationsContent Marketing World 2013 Presentations
Content Marketing World 2013 PresentationsContent Marketing World
 
“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”Content Marketing World
 
Webinar Demand Creation for Content Marketers: From Start to Finish
Webinar Demand Creation for Content Marketers: From Start to FinishWebinar Demand Creation for Content Marketers: From Start to Finish
Webinar Demand Creation for Content Marketers: From Start to FinishContent Marketing World
 
Content Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing World
 
Content Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing World
 
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...Content Marketing World
 
“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”Content Marketing World
 
“How to Sell Your Content Marketing Investment to the VP of Sales”
“How to Sell Your Content Marketing Investment to the VP of Sales”“How to Sell Your Content Marketing Investment to the VP of Sales”
“How to Sell Your Content Marketing Investment to the VP of Sales”Content Marketing World
 
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...Content Marketing World
 
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...Content Marketing World
 
“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”Content Marketing World
 
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...Content Marketing World
 
“Building Your Internal Publishing Department for Content/Social Success”
“Building Your Internal Publishing Department for Content/Social Success”“Building Your Internal Publishing Department for Content/Social Success”
“Building Your Internal Publishing Department for Content/Social Success”Content Marketing World
 
“Twitter Will Win — And With the Right Plan of Attack, So Will You”
“Twitter Will Win — And With the Right Plan of Attack, So Will You”“Twitter Will Win — And With the Right Plan of Attack, So Will You”
“Twitter Will Win — And With the Right Plan of Attack, So Will You”Content Marketing World
 
“Applying Company Positioning to Power Storytelling in B2B”
“Applying Company Positioning to Power Storytelling in B2B” “Applying Company Positioning to Power Storytelling in B2B”
“Applying Company Positioning to Power Storytelling in B2B” Content Marketing World
 
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...Content Marketing World
 
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...Content Marketing World
 
“Crucial Content Elements to Drive Your Marketing”
“Crucial Content Elements to Drive Your Marketing”“Crucial Content Elements to Drive Your Marketing”
“Crucial Content Elements to Drive Your Marketing”Content Marketing World
 
“Customer Stories: How to Unlock an Abundance of New Content”
“Customer Stories: How to Unlock an Abundance of New Content”“Customer Stories: How to Unlock an Abundance of New Content”
“Customer Stories: How to Unlock an Abundance of New Content”Content Marketing World
 

Mehr von Content Marketing World (20)

Content Marketing World 2013 Presentations
Content Marketing World 2013 PresentationsContent Marketing World 2013 Presentations
Content Marketing World 2013 Presentations
 
“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”
 
Webinar Demand Creation for Content Marketers: From Start to Finish
Webinar Demand Creation for Content Marketers: From Start to FinishWebinar Demand Creation for Content Marketers: From Start to Finish
Webinar Demand Creation for Content Marketers: From Start to Finish
 
Content Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & Associations
 
Content Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & AssociationsContent Marketing for Non-Profits & Associations
Content Marketing for Non-Profits & Associations
 
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
Building and Growing Your Content/Inbound Marketing Agency and Consulting Pra...
 
“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”“The Ultimate Guide to Content Marketing Metrics”
“The Ultimate Guide to Content Marketing Metrics”
 
“How to Sell Your Content Marketing Investment to the VP of Sales”
“How to Sell Your Content Marketing Investment to the VP of Sales”“How to Sell Your Content Marketing Investment to the VP of Sales”
“How to Sell Your Content Marketing Investment to the VP of Sales”
 
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
“Getting the Choir to Sing: Selling & Developing the Process for Content Mark...
 
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
“Demand Generation/Creating Content that Converts and Shortens the Sales Cycl...
 
“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”“Finding the Right Stories for Your Brand”
“Finding the Right Stories for Your Brand”
 
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
“Understanding the New World of Klout, Social Sharing and Social Influence Ma...
 
“Building Your Internal Publishing Department for Content/Social Success”
“Building Your Internal Publishing Department for Content/Social Success”“Building Your Internal Publishing Department for Content/Social Success”
“Building Your Internal Publishing Department for Content/Social Success”
 
“Google’s Zero Moment of Truth”
“Google’s Zero Moment of Truth”“Google’s Zero Moment of Truth”
“Google’s Zero Moment of Truth”
 
“Twitter Will Win — And With the Right Plan of Attack, So Will You”
“Twitter Will Win — And With the Right Plan of Attack, So Will You”“Twitter Will Win — And With the Right Plan of Attack, So Will You”
“Twitter Will Win — And With the Right Plan of Attack, So Will You”
 
“Applying Company Positioning to Power Storytelling in B2B”
“Applying Company Positioning to Power Storytelling in B2B” “Applying Company Positioning to Power Storytelling in B2B”
“Applying Company Positioning to Power Storytelling in B2B”
 
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
“How IBM’s Content Strategy Got IBM Midsize Insider into Google News and Sent...
 
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
“Don’t Bore Me: How Kraft Foods Mines Consumer Insights to Create Content tha...
 
“Crucial Content Elements to Drive Your Marketing”
“Crucial Content Elements to Drive Your Marketing”“Crucial Content Elements to Drive Your Marketing”
“Crucial Content Elements to Drive Your Marketing”
 
“Customer Stories: How to Unlock an Abundance of New Content”
“Customer Stories: How to Unlock an Abundance of New Content”“Customer Stories: How to Unlock an Abundance of New Content”
“Customer Stories: How to Unlock an Abundance of New Content”
 

Kürzlich hochgeladen

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxJemalSeid25
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 

Kürzlich hochgeladen (20)

Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Introduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptxIntroduction to The overview of GAAP LO 1-5.pptx
Introduction to The overview of GAAP LO 1-5.pptx
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 

“How to Develop Amazing Audio and Podcast Content Marketing”

  • 1. How to Develop Amazing Audio and Podcast Content Marketing Pamela Muldoon Next Stage Media Group @pamelamuldoon • #cmworld #cmworld
  • 2. Traditional Radio Meets Digital Audio • Podcasting Consulting/Coaching • Audio Content Consulting/Creation • Voice Over Talent • Editing/Production • Copywriting/Scriptwriting #cmworld
  • 3. Today… • Why Audio Content? • 7 Things To Consider When Developing Audio Content Or Launching A Podcast #cmworld
  • 4. Why Audio Content? • Verbal Processing is powerful • Audio is the most intimate of content experiences • Perfect for the multi-tasker • Car • Desktop • Mobile Device • Audio can be leveraged • Easy entry onto the content platform #cmworld
  • 5. Verbal Processing • Talk It Out & Record Everything! • Blog Post • Presentation • Brainstorm • SME Interviews • Not Everyone Is A Writer • Transcription = What you really said • Moments of Inspiration #cmworld
  • 6. Audio Is Intimate • Between You & Your Audience of One • Thousands of subscribers listening one at a time • Theatre of the Mind • Visual use of language • Never Insult Your Audience • Balance of Evergreen & Real-Time PR #cmworld
  • 7. The Listener As Multi-Tasker • Audio has a unique listener commitment expectation • Stop/Start/Replay • Audio Can Go Anywhere • Car • Desktop • Mobile Device #cmworld
  • 8. Leverage! • Create it once; Use it again and again and again…. • Transcription • Blogs • Articles • Testimonials • Quotes • Editing • How many ways can one audio piece be edited for use? #cmworld
  • 9. Easy Entry Into Audio • Microphones • USB Mics • Under $100 • Software • Free to $100 to a few hundred $’s • Social Sharing • MP3’s • Audio platforms • Free to multiple monthly fees #cmworld
  • 10. Podcasting Is A Content Player… • Podcast listenership up 43% from 2010 • Podcast audiences are moving from “early adopters” to mainstream media consumers • 2/3 of podcast consumers have listened to digital audio files in their vehicles • Mobile devices ensure audio can be listened to anytime, anywhere *Edison Research 2011 #cmworld
  • 11. 7 Things To Consider… • What is your objective? • Who is your audience? • How often will your audio content be produced? • Who will lead the audio content project(s)? • What format will you use for your audio content? • Who will fulfill the different roles necessary to implement your audio content? • How will you track the results of your audio content? #cmworld
  • 12. What Is Your Objective How does this audio content fit into the overall content marketing plan? • Brand Awareness • Expert Positioning • Leading Resource • Lead Generation • Sales Conversion/Sales Process • Customer Retention #cmworld
  • 13. Who Is Your Audience? Who will listen to your audio? Why will they want to? • Buyers • Industry Peers • Vendors • Strategic Partners #cmworld
  • 14. How Often? What type of consistency will need to be implemented? • Daily • Weekly • Monthly • As needed #cmworld
  • 15. Who will lead the audio project? Audio Content requires a project lead just like any other content initiative. Necessary skills: • Project Management • Time Management • Organization • Scheduling #cmworld
  • 16. What is your format? Audio Content is flexible • Podcast • Interview • Solo • 2-Headed • Daily Tip, Motivation, Fun Fact, etc… • Testimonials • Assist in sales process • Other ideas… #cmworld
  • 17. Who will fulfill the different roles? Different Needs Based On Format • Scheduling Guests • Voice Talent • Put The Right Person On The Mic! • Editing • Production • Transcription • Promotion #cmworld
  • 18. How Will You Track Results? Go Back To Your Objectives • Strong Call To Action • Evergreen vs. Real-Time Define Your Definition of Success Before Your Launch Your Audio Content! #cmworld
  • 19. Audio Examples #cmworld
  • 20. Connect With Pamela Pamela Muldoon Next Stage Media Group pam@nextstagemediagroup.com www.nextstagemediagroup.com www.facebook.com/NextStageMediaGroup www.facebook.com/ContentMarketing360 @pamelamuldoon @NextStageMedia www.linkedin.com/in/pamelamuldoon www.gplus.to/pamelamuldoon www.gplus.to/NextStageMediaGroup #cmworld