The document provides strategies for using content marketing on Facebook and LinkedIn. It discusses focusing content on relevant social outlets, creating content that educates, entertains and empowers audiences, and using images and questions to increase engagement. Specific tactics recommended include optimizing posts for the Facebook news feed and LinkedIn updates section, using video and contests to generate interest, and leveraging LinkedIn groups for list building. The goal is to turn strangers into fans and fans into customers through valuable social content.
2. AmyPorterfield.com @amyporterfield #cmworld
Content Marketing and
Social Media Marketing
are a Marriage
Made in Heaven
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Hereʼs Why . . .
• Relevant, valuable content turns a stranger into a fan
and a fan into a customer.
• To make an impact on your ideal audience, you must
Super Share. Focus your content on the core social
outlets that matter most to your brand.
• Social content is different than traditional content.
Today you must create content that educates,
entertains and empowers.
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Content Strategies to Supercharge
Your Facebook Marketing
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3-Point Facebook Content TuneUp
• Engagement: Content fuels the Facebook
Engagement Machine
• Images: Combining images with content on
Facebook will claim your spot in the News Feeds
• Ads: Facebook advertising brings your content to
the front of the line in an overly crowded platform
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Want to Ignite Engagement?
ASK FOR IT.
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Image Strategies to Dominate the
News Feed
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Why Images?
• When you know your audience and the topics they
gravitate toward, your sharability skyrockets.
• Content with images allows your posts to go viral
with the audience that really matters to your
brand.
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Marketing with Facebook Ads
• Facebook ads give you the edge to grow a
lucrative fan base, move fans into leads and
increase sales.
• Smart content and Facebook ads can supercharge
your marketing efforts and encourage virality.
• Ads increase engagement and take your
promotions to a new level.
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OUTSTANDING RESULTS
30% Opt-In Rate (Consistently!)
5 Sales a day ($97/unit) on a $80/day budget
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Content Marketing and Facebook Ads
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Content Strategies to Supercharge
Your LinkedIn Connections
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3-Point LinkedIn Content TuneUp
• All Updates: The “All Updates” area is a goldmine
for your content. Learn how to show up more often.
• LinkedIn Today: Crack the code on the LinkedIn
algorithm to show up here more often.
• Groups: Linked Groups are your direct link to the
email boxes of your most important potential buyers.
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Dominate the ʻAll Updatesʼ Area
• By default, LinkedIn presents a list of Network Updates
when a user logs in. This is a gold mine for your content!
• Start building authority and awareness through an ever-
present stream of relevant information that appears
directly on the LinkedIn home page of your connections.
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Optimize LinkedIn Today
• LinkedIn Today drives massive amounts of traffic
to popular content.
• LinkedIn Today works off a voting algorithm that aims
to match popular articles with interested users.
• This means the content is personalized for each
user - this gets your content in front of the people
that matter most to your brand.
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List Building with LinkedIn Groups
• 81% of LinkedIn users are members of at least
one group
• Create your own group or join other groups
• When appropriate, look for ways to share content
that encourages users to sign up for your free
offer
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Groups = Direct Email Access
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Wrap Up: Top Social Content Principles
“Content is what converts customers.” -Joe Pulizzi and
Robert Rose
On a social level, content turns a stranger into a fan
and a fan into a customer.
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Wrap Up: Top Social Content Principles
To make an impact on your ideal audience, learn to
Super Share. Focus your content on your core
social outlets. (You canʼt be everything to everyone.)
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Wrap Up: Top Social Content Principles
Social content is different than content you use in
ebooks, videos and reports. With social content, mix
things up. Educate, entertain and empower.
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