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Content Marketing for Non-Profits & Associations

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Content Marketing World
Content Marketing World

A specially-designed class for non-profit executives and communications professionals, as well as trade professional staff looking toward the power of storytelling to grow the business.

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Content Marketing Workshop for Associations & Nonprofits Steve Drake AMR Management Services @stevedrake • #cmworld #cmworld
Today’s Agenda • Welcome • Overview of Associations, Nonprofits & Content Marketing • Real World Content Marketing: What’s Working & Not Working • Work Teams focused on implementation • Discussion & Wrapup #cmworld
2010-2012: Guiding Lights 2011 2012 2011 2011 2010 #cmworld
Race for Relevance Realities Action 1. Time 1. Board Size & Competence 2. Value Expectation 2. Staff Empowered 3. Consolidation- Specialization 3. Technology Integration/Plan 4. Generational Differences 4. Fewer Committees 5. Competition 5. Relevance to Members, Targeted 6. Technology Markets #cmworld
EOMAWKI 1. Economy-Recession 2. Generational 3. Technology #cmworld
Maximum Engagement • Engage & move from FREE to FEE • Content can make it happen #cmworld
Managing Content Marketing • To engage your members/donors, become a publishing powerhouse • Tell your stories • From Push to Pull • Identify your key personas • Nurture & feed your subscribers #cmworld
New Rules of Marketing & PR • Old rules obsolete in online world • Real time now required • Speed wins • Plan for NOW, react NOW #cmworld
Commonalities for NPs, Associations Technology Ge n e r a t i o n s Economic Impacts Professional Staff Governance Business Models #cmworld
Association Content Vehicles • Printed magazine or • vlog (video blog) journal • Tweet • Printed newsletter • Webinar • e-newsletter • Podcast • Tip of the Week • Direct mail flier • Blast email • Facebook post • Weekly (or daily) blog • LinkedIn update • Website • YouTube video • Speech or outline posted • Flickr file of photos on SlideShare.net • Pinterest • Other #cmworld

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Content Marketing for Non-Profits & Associations

  • 1. Content Marketing Workshop for Associations & Nonprofits Steve Drake AMR Management Services @stevedrake • #cmworld #cmworld
  • 2. Today’s Agenda • Welcome • Overview of Associations, Nonprofits & Content Marketing • Real World Content Marketing: What’s Working & Not Working • Work Teams focused on implementation • Discussion & Wrapup #cmworld
  • 3. 2010-2012: Guiding Lights 2011 2012 2011 2011 2010 #cmworld
  • 4. Race for Relevance Realities Action 1. Time 1. Board Size & Competence 2. Value Expectation 2. Staff Empowered 3. Consolidation- Specialization 3. Technology Integration/Plan 4. Generational Differences 4. Fewer Committees 5. Competition 5. Relevance to Members, Targeted 6. Technology Markets #cmworld
  • 5. EOMAWKI 1. Economy-Recession 2. Generational 3. Technology #cmworld
  • 6. Maximum Engagement • Engage & move from FREE to FEE • Content can make it happen #cmworld
  • 7. Managing Content Marketing • To engage your members/donors, become a publishing powerhouse • Tell your stories • From Push to Pull • Identify your key personas • Nurture & feed your subscribers #cmworld
  • 8. New Rules of Marketing & PR • Old rules obsolete in online world • Real time now required • Speed wins • Plan for NOW, react NOW #cmworld
  • 9. Commonalities for NPs, Associations Technology Ge n e r a t i o n s Economic Impacts Professional Staff Governance Business Models #cmworld
  • 10. Association Content Vehicles • Printed magazine or • vlog (video blog) journal • Tweet • Printed newsletter • Webinar • e-newsletter • Podcast • Tip of the Week • Direct mail flier • Blast email • Facebook post • Weekly (or daily) blog • LinkedIn update • Website • YouTube video • Speech or outline posted • Flickr file of photos on SlideShare.net • Pinterest • Other #cmworld