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Organization of the Future—Designed to Win


Organizational Capabilities
Matter
The Boston Consulting Group (BCG) is a global
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please visit bcg.com.
Organization of the Future—Designed to Win


Organizational Capabilities
Matter




Fabrice Roghé, Andrew Toma, Julie Kilmann, Ralf Dicke, and Rainer Strack

January 2012
AT A GLANCE

              New research from The Boston Consulting Group and its partner organizations
              shows that organizational capabilities drive success. It reveals that behavioral
              aspects are key—but only when they accompany sound structural capabilities.

              PINPOINTING THE CAPABILITIES THAT MATTER
              BCG developed a framework of 20 organizational capabilities that highlight vital
              structural and behavioral capabilities. These themes should be top of mind for
              business leaders.

              BEHAVIORAL ASPECTS ARE CRUCIAL, BUT MANY ORGANIZATIONS ARE
              NOT PREPARED
              Our data reveal that behavioral capabilities—strong leadership, engaged employ-
              ees, and a collaborative culture—are vital for success. We found significant correla-
              tions between these capabilities and a company’s ability to create value. But at
              many organizations, such capabilities still fall short.

              CAPABILITIES TO BUILD, ACTIONS TO TAKE
              Our findings point to three priorities that can lead to sizable gains in performance:
              bringing behaviors to the fore with respect to strategy execution and organization;
              improving people practices; and aligning structure with business strategy.




              2                                                    Organizational Capabilities Matter
O    n the surface, the world’s best organizations may look like many of their
     competitors: similar kinds of products, comparable business strategies, and
related operating models. But put them under the metaphorical microscope, and
what you see are distinct combinations of winning attributes.

BCG has recently developed and applied a powerful way to probe more deeply into
the makeup of the most successful organizations. The objective of this study was to
pinpoint the capabilities that matter most for financial performance, to spot the
gaps between best-practice capabilities and those typical of organizations today,
and to lay out priorities to help companies close those gaps.

Our survey was comprehensive in scope and scale. We crafted a framework of 20
capabilities that define “organization” in very clear ways, making it more relevant
to the everyday experiences of senior managers. We wove the framework into a
detailed online questionnaire; our 12 partner organizations worldwide (see pages
17–20) then sent the link to the online survey to many of their members in more
than 35 countries.1 We received a total of 1,600 responses, with input from every
continent and from major economic hubs such as China, the Indian subcontinent,
Russia, and South America, as well as from Japan, North America, the United
Kingdom, Germany, and other countries in Western Europe.

The survey achieved broad sectoral coverage, too. It canvassed different industries,
from consumer goods and health care to financial services and energy, as well as
different functions, from support functions such as HR and finance to business
functions like product development, manufacturing, and marketing. The respon-
dents were mostly senior executives, including C-suite officers, which underscores
the relevance of the topic to corporate success.

The survey itself was not trivial: it required up to 30 minutes from the respondents.
The questions covered both the pressing challenges of today’s economy and the
internal capabilities needed to secure an organization’s future success. The ques-
tionnaire was designed to help us analyze the strengths and needs of respondents’
organizations and to make it simpler to pinpoint the capability gaps in many
different dimensions. To complement the results from our large-scale survey and
gain deeper insights into selected topics, we also conducted face-to-face interviews
with more than 20 senior executives from international corporations.

The study’s findings—laid out in this BCG Focus—yield some striking conclusions.
They demonstrate clearly that organizational capabilities drive corporate success.




The Boston Consulting Group                                                            3
And they reveal that behavioral aspects, often seen as tangential, are vital differen-
                          tiators—but only when they accompany structural capabilities such as superior
                          organization design and rigorous business processes and controls. A follow-on Focus
                          report will explore the transformational journey of a reorganization that most
                          companies need to take to close the gap between their current capabilities and
                          those that constitute best practice today.
  Our study’s findings
reveal that behavioral
      aspects are vital   A Matter of Importance: Organizational Attributes
  differentiators—but     This is not the place to rehash the myriad factors that make today’s economic
       only when they     landscape so bumpy. Suffice it to say that the implications for businesses are
accompany structural      profound. Our study confirms that it is increasingly difficult to predict everything
          capabilities.   from demand patterns to the availability of talent. Executives are quick to enumer-
                          ate their challenges: More than one-third of those responding to the BCG survey
                          said that increasing competition is what worries them most.2 Over 30 percent of
                          business leaders are dogged by economic uncertainty, while nearly as many worry
                          about increasing complexity and the speed of innovation and change.

                          Business leaders everywhere have similar strategic responses to these concerns.
                          Their top three priorities, according to our study, are about customer orientation,
                          tailoring their products directly to market demands, and establishing leadership in
                          innovation and product quality. “Our most important goal is to be ‘consumer
                          insight driven’ in a way [that is] better than our competitors,” said Bracken Darrell,
                          executive vice president of household appliances giant Whirlpool Corporation and
                          president of Whirlpool Europe.

                          BCG wanted to uncover the fundamental differentiators—the elements in a compa-
                          ny’s organizational makeup that would gear the business for enduring competitive
                          advantage. The core question to which we sought answers: How should the man-
                          agement team’s priorities shift, given that the company needs to be more agile,
                          more sharply focused on customers, and better able to mobilize around innova-
                          tion?

                          A Comprehensive Framework of Capabilities
                          To start exploring these issues in detail, we developed a framework of 20 discrete
                          organizational capabilities. The framework’s six subcategories address structural
                          capabilities such as the organization structure, layers and spans of control, project
                          management, and business analytics, as well as behavioral capabilities, including
                          leadership performance, employee performance management, and the company’s
                          change-management capabilities. (See Exhibit 1.)

                          The framework builds upon BCG’s research on high-performance organizations.
                          We began with the characteristics that BCG has found to be typical of organizations
                          that regularly outperform their peers. (See High-Performance Organizations: The
                          Secrets of Their Success, BCG Focus, September 2011.) We then expanded on some
                          of these characteristics to explore more deeply the issue of organizational capabili-
                          ties, adding an important element of granularity to our assessment. These are the
                          20 vital topics that we contend should adequately capture organizational perfor-
                          mance.




                          4                                                     Organizational Capabilities Matter
Exhibit 1 | The Study Probed 20 Vital Organizational Topics


                         Structural design                        Description
                         1. Organization structure                • Reporting lines, including profit-and-loss
                                                                    accountabilities
                         2. Role of the center                    • The corporate center’s role with regard to
                                                                    involvement and leadership
                         3. Layers and spans of control           • The number of reporting layers in the hierarchy; the
                                                                    number of people reporting directly to a manager
                         4. Organizational cost-efficiency        • The level of cost-efficiency enabled by the
                                                                    organization
                         5. Shared services, offshoring, and      • Internal service provider; cross-country relocation;
                         outsourcing                                subcontracting to other companies

                         Roles and collaboration mechanisms
                         6. Role clarity                          • Understanding of the role’s responsibilities in the
                                                                    organization
                         7. Cross-functional collaboration        • Lateral coordination effort between functions or
                         mechanisms                                 units
                         8. Informal/virtual networks             • Important but informal channels for reinforcing
                                                                    culture and communicating key information

                         Processes and tools
                         9. Process excellence/optimization       • Processes optimized for high quality, short
                                                                    processing times, or low cost
                         10. Project management                   • For example, roles, processes, and tools
                         11. Business analytics and information   • Skills, technologies, applications, and practices to
                         management                                 drive business planning

                         Leadership
                         12. Leadership performance               • Capable and effective individual leaders and
                                                                    leadership teams
                         13. Leadership pipeline                  • Preparing for the next-generation leadership team
                         14. Middle-management effectiveness      • Middle managers empowered to carry strategy into
                                                                    the organization

                         People and engagement
                         15. Recruitment and retention            • Providing the necessary talent to meet strategic and
                                                                    growth goals
                         16. Employee performance management      • Systems and processes aligned to ensure that goals
                                                                    are achieved
                         17. Employee motivation                  • The willingness to exert discretionary effort

                         Culture and change
                         18. Change management capabilities       • The organization’s ability to manage change efforts
                         19. Adaptability and flexibility         • A flexible structure that allows adapting to external
                                                                    challenges
                         20. Culture                              • The set of shared values in an organization



 Source: BCG analysis.




The Boston Consulting Group                                                                   5
In our first step, we analyzed the correlations between the companies’ current
competence in the specific capabilities and their economic performance (charting
the combination of growth in revenue and profit margins compared with peers, on
the basis of self-reported assessments). This allowed us to identify the topics most
relevant to economic success. In the second step, we examined how respondents
assessed the future importance of organizational capabilities and compared it with
what they said were their current competencies. This contrast allowed us to identify
the critical capabilities requiring considerable improvement and significant atten-
tion by the top management team.

The Growing Importance of Behavioral Factors
The correlations were revealing. It was immediately evident that all 20 organiza-
tional capabilities have an impact on overall performance—though clearly some
have much more influence than others. Even more interesting: there is a definite tilt
toward behavioral factors—in particular leadership, employee engagement, and
cross-functional collaboration.

For the purposes of our analysis, we clustered the survey respondents into the
segments “below average,” “average,” and “above average” for both measures of
economic performance: revenue growth and profit margins. We then classified the
respondents into three segments: “high performers,” “medium performers,” and
“low performers.” (See Exhibit 2.) Roughly 40 percent of respondents’ organizations
turned out to be “high performers” in terms of revenue growth and profit margins;

    Exhibit 2 | Performance Was Measured by Revenue Growth and Profit
    Margins
                                                     Makeup of clusters

                                                                              High performers

                  Above average
                                               1%               6%                  25%



                                                       Medium performers

     Profit              Average
    margins                               4%                    38%                 11%




                  Below average
                                          8%                    4%                        1%

                                   Low performers

                                     Below average            Average           Above average
                                                          Revenue growth

       High performers       Medium performers         Low performers

    Source: BCG survey Organization of the Future—Designed to Win.




6                                                                     Organizational Capabilities Matter
38 percent were rated as “medium performers,” and about 20 percent were
designated as “low performers.” Although this reflects a slight bias in the sample, we
contend that the statistical distribution is balanced enough to allow for meaningful
correlation analysis between organizational capabilities and overall performance.

Using the framework comprising the three performance buckets, we analyzed the
correlation between economic performance and self-reported competence for each
of the 20 capabilities. For example, companies that rated themselves high on
leadership performance were more than twice as likely to be in the high-perfor-
mance bucket as companies that rated themselves low on this capability. (See
Exhibit 3.) Similarly, effective collaboration across functions and a motivated
workforce also drive the likelihood of high performance. These findings were
corroborated by the results of an additional correlation analysis between the
respondents’ ratings of capabilities and performance: all three capabilities correlat-
ed highly with the organization’s overall performance.

The hallmarks of best practice thus snap into focus: what best enables organiza-
tions to succeed is a motivated, cross-functional workforce that is led by a highly
capable, adaptable, and far-sighted executive team. Efforts to develop these capabil-
ities are likely to pay off in performance that outstrips that of competitors.

The results of our statistical analysis align well with respondents’ perceptions of
their own organizations. We asked them about the perceived future importance of

  Exhibit 3 | Behavior Matters
  Leadership, Collaboration, and Engagement Are Key Drivers of Success
                   Organizational                         ...increases the odds of becoming                Correlation between
                    capability...                                  a high performer                    capabilities and performance


   Leadership performance                                                                  101%                                        0.30
   Cross-functional collaboration mechanisms                                             90%                                        0.27
   Employee motivation                                                                     99%                                   0.24
   Corporate culture                                                              74%                                            0.24
   Organizational cost-efficiency                                                 63%                                             0.23
   Employee performance management                                                 77%                                          0.23
   Process excellence/optimization                                     40%                                                      0.23
   Role of the center                                                           73%                                            0.22
   Leadership pipeline                                                        65%                                              0.22
   Adaptability and flexibility                                            51%                                                 0.21
   Organization structure                                                   57%                                              0.20
   Change management capabilities                                          52%                                               0.20
   Layers and spans of control                                              59%                                              0.20
   Role clarity                                                           51%                                                0.20
   Business analytics and information management                        42%                                                0.18
   Middle-management effectiveness                                         52%                                              0.18
   Recruitment and retention                                          35%                                                0.16
   Informal/virtual networks                                         32%                                               0.14
   Project management                                              25%                                              0.11
   Shared services, offshoring, and outsourcing               6%                                                 0.07
                                                         0    20    40     60     80    100           0.0       0.1       0.2        0.3
                                                                          Increase in likelihood of             Coefficient of correlation
                                                                     being a high performer when                 between organizational
                                                                   capabilities are high compared                      capabilities and
                                                                           with when they are low                         performance
  Source: BCG survey Organization of the Future—Designed to Win.




The Boston Consulting Group                                                                                 7
the different organizational capabilities. The results point in very much the same
                                 direction as that revealed by our analysis. (See Exhibit 4.)

                                 Overall, 77 percent of respondents see behavioral themes as very or extremely
                                 important in the years to come, while 63 percent emphasize the importance of
                                 structural themes. Companies obviously consider it highly important to react to
                                 change in flexible ways: more than 80 percent of respondents put a premium on
                                 adaptability and flexibility, and 78 percent said they prize change management
                                 capabilities. Similarly, respondents pointed to the future importance of a highly
                                 motivated and effectively led workforce (with 82 percent listing “employee motiva-
                                 tion” as an important theme, and 83 percent “leadership performance”).

                                 What’s especially interesting is the lower importance assigned to some classical
                                 structural capabilities, such as layers and spans of control, role of the center, shared
                                 services, and organization structure. Survey respondents perceived most of these
                                 capabilities to be less important to the organization’s performance than they
                                 actually are, as gauged by their statistical correlation with performance.

                                 Our executive interviews helped us understand what might be causing this poten-
                                 tial “underappreciation” of classical structural themes. The interviewees made it
                                 apparent that they consider structural capabilities not as differentiators as such, but

Exhibit 4 | Behavioral Capabilities Lead the Future-Importance Ranking

                           Leadership performance                                                                                               83
                          Adaptability and flexibility                                                                                           83
                               Employee motivation                                                                                              82
                       Organizational cost-efficiency                                                                                        79
                   Process excellence/optimization                                                                                         79
                  Change management capabilities                                                                                       78
                 Middle-management effectiveness                                                                                       76
 Business analytics and information management                                                                                        76
       Cross-functional collaboration mechanisms                                                                                 74
                               Project management                                                                                74
                                     Corporate culture                                                                           74
                         Recruitment and retention                                                                               73
                                Leadership pipeline                                                                              73
              Employee performance management                                                                                   71
                          Informal/virtual networks                                                                     65
                                           Role clarity                                                               63
                              Organization structure                                                            57
       Shared services, offshoring, and outsourcing                                                      49
                                     Role of the center                                                48
                        Layers and spans of control                                                    48
                                                          0      10       20        30       40        50       60         70         80             90
                                                              Percentage of respondents who answered “very or extremely important” in the future

      Behavioral themes          Structural themes
Source: BCG survey Organization of the Future—Designed to Win.
Note: Total number of respondents = 1,609.




                                 8                                                                       Organizational Capabilities Matter
as enablers. Put simply: without structural factors such as organization structure
and cost-efficiency, the behavioral factors would be markedly less effective. Indeed,
we found a significant correlation between structural and behavioral capabilities. It
is therefore fair to say that structural levers act as the necessary foundation on
which companies can deploy the behavioral capabilities that differentiate them
from their peers.

Another part of our analysis involved plotting the impact of the 20 capabilities on
future importance against the current competencies of the respondents’ organiza-
tions. (See Exhibit 5.) The zone in red—denoting high future importance and low
current competence—clearly indicates a need for improvement. Interestingly, in
this area we mainly find the core behavioral competencies, such as motivation,
collaboration, and change management. We also find topics related to the manage-

  Exhibit 5 | A Motivated, Cross-Functional Workforce Under Capable Leadership
  Enables Organizations to Succeed

                      High                                              Adaptability and flexibility
                                         Leadership
                                        performance                                                       Employee motivation
                                      Organizational cost-efficiency
                                                                                                            Change management
                                         Process excellence/optimization                                        capabilities
                                               Business analytics
                                                and information                                Recruitment
                                                  management                                   and retention     Leadership
                                               Project                                                            pipeline
                                             management
                                 Corporate
                                  culture                  Middle-management                                     Employee
                                                              effectiveness                                      performance
      Future                                                               Cross-functional                     management
    importance                                                              collaboration
                                                                            mechanisms



                                                                       Role clarity           Informal/
                                                                                                virtual
                                                                                              networks




                                      Organization
                                       structure

                                                                                                   Shared services, offshoring,
                                                                                                        and outsourcing

                                                                             Layers and spans of control
                      Low
                                               Role of the center

                                                                        Current competence
                                  High                                                                                        Low



  Source: BCG survey Organization of the Future—Designed to Win.
  Note: Total number of responses for current competence = 1,641; total number of responses for future importance = 1,609.




The Boston Consulting Group                                                                                     9
ment of employees—for example, recruitment, retention, and performance man-
                          agement.

                          So there are plainly big gaps between how senior managers perceive the impor-
                          tance of behavioral and people management capabilities and how they rate their
                          own organizations on those capabilities. These gaps constitute a major challenge
                          for many companies. Organizational excellence cannot be achieved merely by
                          optimizing formal structures, setting up new rules, and detailing organizational role
                          mandates. Companies must now foster cooperation, the exchange of best-practice
                          ideas, and employee engagement to fill the formal structures with life. They have to
                          make continuous efforts to ensure that their behavioral patterns match their needs
                          rather than emphasizing the one-off initiatives intended to attain stability. We will
                          address the transformation road maps in our follow-on Focus report.

                          The Gap Between Current Practice and Best Practice
                          What the survey made clear is that for most companies, there is a substantial gap
                          between their organizational capabilities and those that represent best practice—
                          the capabilities that the high performers described as being important for the
                          future. There’s clearly a gulf between aspiration and implementation; business
                          leaders’ awareness that organizational capabilities matter does not automatically
                          translate into how their own organizations behave.
    Our data indicate
  that the behavioral     Our data indicate that the behavioral capabilities of many organizations are still
 capabilities of many     inadequate for the upheaval ahead. Leadership pipelines are thin and sporadic. Far
organizations are still   from becoming more engaged at work, employees increasingly indicate that they
   inadequate for the     feel discontented and less comfortable in their workplaces.3 At the same time,
     upheaval ahead.      organizations should expect more from their HR function; it is one of the partners
                          that should be at the management table when the organization’s development is
                          being discussed. Yet recent BCG research shows that HR has much to improve
                          before it is up to this challenge. (See Creating People Advantage 2011: Time to Act; HR
                          Certainties in Uncertain Times, BCG and European Association for People Manage-
                          ment report, September 2011.)


                          The Way Forward: Capabilities to Build, Actions to Take
                          So how can companies close the gap between awareness and action? A new ap-
                          proach to organizational performance is required. Our findings point to three
                          priorities that, when assessed and appropriately acted upon, will produce signifi-
                          cant gains in performance: bringing behaviors to the fore; aligning and improving
                          people practices; and ensuring that the company’s structure is aligned with its
                          business strategy. Each merits a closer look.

                          Bringing Behaviors to the Fore
                          Our research determined that three behavioral facets deserve immediate attention:
                          leadership, employee engagement, and collaboration.

                          In our study, leadership performance was consistently perceived as one of the most
                          important organizational topics across all industries, company sizes, and geographic
                          regions. It is all the more critical in times of economic turbulence and increasing




                          10                                                    Organizational Capabilities Matter
complexity in the business environment. In this context, effective role models
matter more than formal and strict rules. In particular, adaptability has to be
practiced and consciously modeled by the top management team so that it cascades
down through the organization.

Even the companies that perform better need to pay particular attention to poten-
tial weaknesses in their leadership pipelines. Fully 37 percent of respondents in our   Engagement is
survey said that without the development of the required leadership and succession      essential if companies
pool, high-quality leadership performance cannot be assured. BCG’s studies of           are to be able to rely
leadership make the point that a core leadership skill is the ability to track and      more on their employ-
progressively strengthen the capabilities of the next generations of leaders. (See      ees to adapt to
“New Leadership Rules: Requirements for the Future,” BCG article, May 2010.)            volatility and handle
                                                                                        complexity.
A second aspect of bringing behaviors to the fore is to attain high employee engage-
ment. It is an article of faith that a truly engaged workforce will perform better by
almost every calculation: productivity, product quality, innovation, customer
service, ease of retention, and more. Further, without a motivated and diligently
recruited workforce, a company will not be able to leverage its other competen-
cies—project management, for instance—to their full extent. Indeed, engagement is
essential if companies are to be able to rely more on their employees to adapt to
volatility and handle complexity.

BCG’s research has found a strong correlation between authentic leadership and
high employee motivation. Just as the ratio of top-performing companies was
higher among the organizations that rated themselves as having “top leadership
competencies” than among the companies conceding less robust leadership attri-
butes, so it is with employee motivation. The linkage demonstrates the pressing
necessity for companies to excel concurrently in both disciplines.

The third facet—collaboration—spotlights the ability of a company’s adaptive
leaders to concentrate on sustainable success for the company’s stakeholders as
well as for the company itself. (See the sidebar “Henkel Adhesive Technologies:
Assembling the Collaborative Capabilities That Boost the Innovation Pipeline.”)
Those leaders build platforms for collaboration, exploiting technology to enable
large groups to tackle complex tasks, such as product innovation, across boundaries
of organization, geography, and time. Cristóbal Conde, former CEO of software and
service provider SunGard, put it this way: “A CEO needs to focus more on the
platform that enables collaboration, because employees already have all the data.”4

At the same time, collaboration mechanisms inspire behaviors that reduce the need
to add structural complexity. By creating an environment conducive to collabora-
tion, a company can avoid adding dotted lines to its organization charts. By curtail-
ing complexity in this way, the company is freer to respond more easily to changes
in its markets.

Aligning and Improving People Practices
On the whole, people practices are ripe for improvement everywhere. In our study,
the HR function was mentioned frequently as the least effective of all functions.
That raises questions about HR’s ability to help build the employee skills and




The Boston Consulting Group                                                        11
HENkEL AdHEsIvE TECHNOLOGIEs
     Assembling the Collaborative Capabilities That Boost the
     Innovation Pipeline
     Henkel Adhesive Technologies is a         innovation strategy. The strategy calls
     $10-billion-a-year leader in the global   for a rebalancing between short-term
     industrial-adhesives market, serving a    product adaptation and ambitious
     broad range of industries with adhe-      long-term “breakthrough innovation”
     sive, sealant, and surface treatment      projects. The strategic reprioritization
     solutions.                                was translated into new target
                                               behaviors that called for more
     The company faces a host of technol-      risk-taking and more entrepreneurial
     ogy challenges as well as growing         thinking from the leadership team,
     health and environmental demands,         combined with a willingness to place
     which collectively add complexity to      larger bets while staying focused on
     the product and application portfolio.    short-term projects and customer
     Henkel also faces competition on          support.
     many fronts. In specialty adhesives
     segments, where asset intensity is low    The behaviors also required greater
     and application expertise has to be       engagement from employees at all
     high, the company goes head-to-head       levels and in all functions in order to
     with many small and nimble competi-       identify new opportunities and
     tors, most of which are highly special-   generate new ideas, and prescribed
     ized or firmly established in local       increased collaboration across
     areas and some of which are new—          functions, regions, and business units
     especially in emerging markets.           so that new ideas could be shared
     Henkel also competes in bulk volume       easily and alliances could be formed
     segments against vertically integrated    to push and implement those ideas.
     chemical companies that are ex-
     ploiting their access to volatile raw-    Henkel identified and activated a
     material markets to expand down-          broad set of organizational levers to
     stream into the adhesives business.       make the necessary changes happen.
                                               The company structured a new
     Henkel’s response has been to             cross-business-unit research platform
     formulate and roll out a powerful         into which hundreds of researchers


competencies that drive high-performing organizations. Although line managers are
primarily responsible for leadership competencies and employee engagement, HR’s
current underperformance merits attention from senior management.

In Creating People Advantage 2011, we noted that HR can do more to improve the
clarity of its mission, streamline its organization, upgrade its talent, and strengthen
its governance. Given that behavioral and people management competencies are
critical for economic success, there is an urgent need for action by HR leaders.

Another impetus for action is our finding that those outside HR often see the
function in less favorable terms than HR itself. The biggest difference lies in the




12                                                      Organizational Capabilities Matter
were transferred; the purpose of the      processes, kPIs, and tracking mecha-
   new platform was to lead the big          nisms were redefined, and the
   long-term breakthrough projects and       company initiated a change cascade,
   allow more leverage of technology         using workshops to explain the new
   across the business units. The            strategy and structures and lay out
   research that remained in the units       the behaviors required from leaders
   was refocused around specific product     and researchers. New platforms for
   development—particularly on               idea exchange and collaboration were
   short-term reformulations, commer-        put in place, and success stories were
   cialization, and adaptation. Product      widely communicated. A lot of
   development sites were consolidated       attention went into defining new roles
   to develop critical mass and improve      and matching the right talent to the
   collaboration.                            right roles. Critical capability gaps
                                             were identified and addressed
   At the same time, Henkel redefined        through training, coaching, and
   its innovation-management mecha-          recruiting.
   nisms and budget responsibilities so
   that the business units would be          As a result of its innovation initiative,
   responsible for maintaining high-         Henkel dropped hundreds of less
   value innovation pipelines. The           promising smaller projects and
   business units would individually hire    placed several larger bets on new
   capacity on the research platforms to     technologies. Innovation became a
   push their long-term projects forward,    central topic in management reviews
   and each unit’s innovation manager        and executive committees, and
   would monitor the progress of the         morale in the R&d organization
   platforms in his or her unit. In          improved significantly, despite difficult
   addition, an independent advanced-        and contentious structural changes.
   technology group was set up to drive      The company’s organic growth has ac-
   research on next-generation materi-       celerated and the quality of its
   als—the kinds of materials that were      innovation pipeline has improved
   well beyond the scope of the units’       dramatically.
   own research efforts. Planning


perceived ability of HR to attract the best talent, develop skilled employees, and
consistently motivate them to deliver high performance. These results are in line
with findings from other BCG studies, which show that these critical HR processes
often fall short of their objectives and fail to provide added value for their organiza-
tions.

There’s ample room for HR to bolster the gamut of people capabilities—from
reenergizing talent acquisition and management to rethinking career paths and
incentive systems. It’s also necessary for the organization to properly harness the
intellect and energies of its employees—in essence, sparking far higher levels of
engagement.




The Boston Consulting Group                                                              13
Ensuring That Structure Aligns with Business Strategy
                            As noted earlier, behavioral and people management factors have a great impact on
                            an organization’s performance. Yet if there’s no firm foundation in structural capa-
                            bilities, don’t expect wonders from improvements in behavioral traits by themselves.
                            Imagine the difficulties that could surface in an organization that lacks the appropri-
                            ate structural mechanisms. The lack of clear organizational boundaries and process-
                            es would likely breed a corporate culture that would be unconstructive to the point
                            of being deeply negative. Employees’ energies would be consumed with trying to
                            create order—and perhaps with blaming others for their predicaments.

                            Similarly, the organization has to provide the structural underpinnings that will
                            accommodate different leadership archetypes as market circumstances shift. For
                            instance, when an industry matures and becomes more stable, the organization
                            should be able to field the sensing and information systems needed to support a
                            more analytical style of leadership. But in more volatile times, the organization
                            may need to be able to create loosely coupled networks of partners when a more
                            experimental leadership style is needed. (See “Adaptive Leadership,” BCG Perspec-
                            tives, December 2010.)

                            The businesses that perform at the highest levels see the connections between
                            having the right behavioral capabilities and having a concrete basis in structure.
                            Our data show that the companies that excel on the structural front are also always
                            ahead in terms of their behavioral capabilities. Generally speaking, a sound struc-
                            ture can drive leadership, collaboration, and engagement. Just one instance: the
                            high performers never treat organization design as an afterthought; they have a
                            solid grasp of the interactions among the three elements of organization design—
                            structure, individuals’ capabilities, and roles and collaboration. (See Demystifying
                            Organization Design: Understanding the Three Critical Elements, BCG White Paper,
                            June 2010.)

                            Clear accountabilities, unambiguous decision-making rights, and lean and cost-effi-
                            cient processes enable employees to engage and cooperate, freeing them from
                            bureaucratic entanglements and internal turf wars. Maintaining a structure with the
       If there’s no firm   fewest possible layers and higher spans of control reduces micromanagement and
   foundation in struc-     empowers employees—especially middle managers. Clarifying roles and account-
      tural capabilities,   abilities reduces duplicate work, accelerates decision making, and fosters ownership.
 don’t expect wonders       Process discipline focuses energy, reduces the cost of coordination, and provides an
from improvements in        avenue for improved flow of the information critical for decision making.
    behavioral traits by
             themselves.    It is encouraging that most of the executives we interviewed recognize the impor-
                            tance of combining both behavioral aspects and structural interventions. They
                            clearly understand that structural issues do require attention. Fully 79 percent of
                            respondents described the importance to their organizations’ future of cost-efficien-
                            cy and process excellence, for example. Yet there is a risk that managers underesti-
                            mate the need for action and overestimate their capabilities. Most respondents
                            stated that the traditional structural themes of organization structure, layers, and
                            spans of control, as well as the role of the corporate center, do not require any
                            improvement in their companies. Similarly, project management and process
                            excellence were perceived as adequate.




                            14                                                    Organizational Capabilities Matter
In some cases, their assessments might reflect the truth. In others, the managers
might be too complacent or indulgent toward their organizations. Just as behavioral
factors need continuous attention, the very structural foundation of an organiza-
tion’s performance needs a regular “health check” to ensure its solidity and robust-
ness. Otherwise, the organization’s performance risks gradual deterioration.




C   learly, it is no overnight fix to identify the necessary organizational capabili-
    ties—let alone to augment and implement them. The development and suste-
nance of the right mix of organizational capabilities are never something that can
be achieved in this financial quarter, or even within the span of a fiscal year. That is
especially true of behavioral capabilities. So business leaders must view the neces-
sary changes as a journey rather than as a one-off project designed to achieve some
kind of steady state.

Nor is there one true set of themes that will apply to every company in every
industry; what works for a midsize retailer in Brazil is rarely likely to work for a
large machine-tool manufacturer in Japan, for example.

But this does not mean that the issue of organizational capabilities can be put off
to another day. BCG’s findings make it abundantly clear that there is a cast-iron
connection between robust, well-articulated organizational capabilities and busi-
ness performance. That connection will not be lost on shareholders. The issue has
to become an agenda item at the next C-suite meeting.

To be sure, it is still a huge step to move from intent to implementation. Now that
there is a better platform for understanding the elements of organizational perfor-
mance, we can tackle the question of how to actually transform the organization in
order to achieve it. In the second report in this series, we will draw more deeply on
BCG’s new research to explain what is involved in making such transformations
successful.




NOTES
1. The Conference Board (global partner); the Asia Academy of Management (AAoM); American
Management Association (AMA); the Confederation of Indian Industry (CII); Chartered Management
Institute (CMI); Gesellschaft für Organisation (gfo) e.V. (GFO); Instituto Brasileiro de Governança
Corporativa (IBGC); Österreichische Vereinigung für Organisation und Management (ÖVO); the Swiss
Association for Organization and Management (SGO/ASO); Institut de l’Organisation en Entreprise
(afope); Russian Managers Association (RMA); Japan Management Association ( JMA).
2. “Caterpillar Is Absolutely Crushing It,” Fortune, May 12, 2011
(http://management.fortune.cnn.com/2011/05/12/caterpillar-is-absolutely-crushing-it/).
3. “Gallup-Healthways Well-Being Index 2011” (http://www.well-beingindex.com).
4. “Structure? The Flatter, the Better,” interview with Cristóbal Conde, former president and CEO of
SunGard, New York Times, January 16, 2010.




The Boston Consulting Group                                                                        15
About the Authors
Fabrice Roghé is a partner and managing director in the düsseldorf office of The Boston
Consulting Group and the topic leader for excellence in support functions. You may contact him by
e-mail at roghe.fabrice@bcg.com.

Andrew Toma is a partner and managing director in the firm’s New York office and the topic lead-
er for organization design. You may contact him by e-mail at toma.andrew@bcg.com.

Julie Kilmann is a topic specialist for organization design in BCG’s Los Angeles office. You may
contact her by e-mail at kilmann.julie@bcg.com.

Ralf Dicke is a principal in the firm’s Perth office. You may contact him by e-mail at
dicke.ralf@bcg.com.

Rainer Strack is a senior partner and managing director in BCG’s düsseldorf office and the leader
of the Organization practice in Europe, the Middle East, and Africa. You may contact him by e-mail
at strack.rainer@bcg.com.

Acknowledgments
The authors would like to offer their sincere thanks to Tim Horlacher, sebastian kempf, Max
kneissl, Cleo Race, steve Richardson, Teresa st Clair, Willis Taylor, Nora Tophof, and other BCG col-
leagues for contributing their insights and for helping to draft this Focus report. They would also
like to acknowledge John kerr for his editing and writing assistance, as well as Rachel Brundige,
Gary Callahan, kim Friedman, sharon slodki, and sara strassenreiter for their contributions to the
report’s editing, design, and production.

For Further Contact
If you would like to discuss this report, please contact one of the authors.




16                                                              Organizational Capabilities Matter
Global study partner: The
                              Conference Board
                              The Conference Board is a global, independent
                              business membership and research association
                              working in the public interest. Our mission is
                              unique: To provide the world’s leading organiza-
                              tions with the practical knowledge they need to
                              improve their performance and better serve soci-
                              ety. The Conference Board is a non-advocacy, not-
                              for-profit entity holding 501 (c) (3) tax-exempt sta-
                              tus in the United states. Human Capital research
                              at The Conference Board focuses on people-relat-
                              ed research and ideas that develop talented and
                              engaged workforces, driving shareholder value
                              and benefits to society.

                              AAoM – Asia Academy of
                              Management
                              The Asia Academy of Management is a global
                              organization that welcomes both ethnic Asian
                              and non-ethnic Asian researchers and managers
                              who are interested in management issues rele-
                              vant to Asia. The mission of the Asia Academy of
                              Management is to assume global leadership in
                              the advancement of management theory, re-
                              search and education of relevance to Asia.

                              AMA – American Management
                              Association
                              American Management Association
                              (www.amanet.org) is a world leader in talent de-
                              velopment, advancing the skills of individuals to
                              drive business success. AMA’s approach to im-
                              proving performance combines experiential
                              learning—learning through doing—with opportu-
                              nities for ongoing professional growth at every
                              step of one’s career. Organizations worldwide, in-
                              cluding the majority of the Fortune 500, turn to
                              AMA as their trusted partner in professional de-
                              velopment and draw upon its experience to en-
                              hance skills, abilities and knowledge with notice-
                              able results from day one.

                              CII – Confederation of Indian
                              Industry
                              The Confederation of Indian Industry (CII) works
                              to create and sustain an environment conducive
                              to the growth of industry in India, partnering in-
                              dustry and government alike through advisory
                              and consultative processes. CII is a non-govern-
                              ment, not-for-profit, industry led and industry
                              managed organisation, playing a proactive role in
                              India’s development process. Founded over 116
                              years ago, it is India’s premier business associa-




The Boston Consulting Group                                                     17
tion, with a direct membership of over 8,100 or-
     ganisations from the private as well as public sec-
     tors, including sMEs and MNCs, and an indirect
     membership of over 90,000 companies from
     around 400 national and regional sectoral associ-
     ations.

     CMI – Chartered Management
     Institute
     CMI is the only chartered professional body dedi-
     cated to raising standards of management and
     leadership across all sectors of Uk commerce
     and industry. CMI is the founder of the National
     Occupational standards for Management and
     Leadership and sets the standards that others
     follow. As a membership organisation, CMI has
     also been providing forward-thinking advice and
     support to individuals and businesses for more
     than 50 years. CMI is committed to equipping
     individuals with the skills and knowledge to be
     exceptional managers and leaders. Through in-
     depth research and policy surveys of its 90,000
     individual and 450 corporate members, CMI
     maintains its position as the premier authority
     on key management and leadership issues. Find
     out more at www.managers.org.uk.

     GFO – German Society for
     Organizational Topics
     The German cooperation partner in the study is
     the German society for Organizational Topics—
     Gesellschaft für Organisation (gfo) e.v. With its
     expert meetings, exhibitions, and congresses, its
     online knowledge base and its journal, the soci-
     ety represents the leading platform both for its
     members and for anybody else interested in or-
     ganization and management. For more informa-
     tion, please visit www.gfo-web.de.

     IBGC – The Brazilian Institute of
     Corporate Governance
     The Brazilian Institute of Corporate Governance
     (IBGC) was founded on November 27, 1995, as a
     non-profit organization. It operates in Brazil and
     abroad with the aim of inspiring excellence in
     corporate governance. Through its activities as a
     knowledge center on the subject, the Institute
     runs courses, surveys, lectures, forums and an
     annual conference, among other activities in the
     corporate governance sphere. Headquartered in
     são Paulo, the IBGC operates regionally through
     four Chapters: MG, Paraná, Rio and south. For
     further information, go to the IBGC website,
     www.ibgc.org.br.




18               Organizational Capabilities Matter
ÖVO – Austrian Society for
                              Organization and Management
                              The Austrian society for Organization and Man-
                              agement—Österreichische vereinigung für Or-
                              ganisation und Management (ÖvO)—is a private
                              nonprofit institution that strives to form and
                              build the image of organizational work. It was
                              founded in 1981 with the dual objectives of
                              spreading organizational knowledge through ex-
                              pert discussions, workshops, and seminars, and
                              linking science and practice. For more informa-
                              tion, please visit www.oevo.at.

                              SGO – Swiss Association for
                              Organization and Management
                              The swiss Association for Organization and Man-
                              agement—schweizerische Gesellschaft für Or-
                              ganisation und Management (sGO)—was found-
                              ed in 1967 by the heads of several leading swiss
                              companies and organizations. Today, the sGO,
                              which is located in Zurich, has more than 1,600
                              members. Together with the AsIO (Associazione
                              svizzera Italiana d’Organizzazione e Manage-
                              ment) and the AsO (Association suisse
                              d’Organisation et de Management), the sGO can
                              reach more than 2,300 swiss members. For more
                              information, please visit www.sgo.ch.

                              Afope – The Institute of
                              Organization in Business
                              L’Afope, the Institute of Organization in Business,
                              serves organization specialists, internal consul-
                              tants, and managers to enhance organizations
                              and hence company achievement. Afope pro-
                              motes and develops the role of organization with-
                              in businesses. Afope improves the skills and ex-
                              pertise of managers and organizational
                              practitioners in business, as well as organization-
                              al performance.

                              RMA – Russian Managers
                              Association
                              Russian Managers Association (RMA) is an inde-
                              pendent non-government organization working
                              in the best interests of the Russian executive
                              managers’ community. RMA collects and dissem-
                              inates best management practices and knowl-
                              edge, thus helping Russian businesses to meet
                              international business standards and ethical
                              rules. Through constructive dialogue between the
                              public and private sectors, RMA improves the im-
                              age of Russian business and fosters Russia’s in-
                              tegration into the world economy. For more infor-
                              mation, please visit www.amr.ru.




The Boston Consulting Group                                                   19
JMA – Japan Management
     Association
     From industry to organisation, the JMA supports
     management innovation in various fields.
     Through our members, Board of directors, Advi-
     sory Councils and trustees, we work to ascertain
     the needs of all parties, contributing to the devel-
     opment of Japanese enterprises. At present, we
     are focused on management innovation in a vari-
     ety of fields, not only for organisations but also
     for municipalities, educational institutions, hospi-
     tals and other public institutions according to
     four main themes. For more information, please
     visit www.jma.or.jp.




20               Organizational Capabilities Matter
To find the latest BCG content and register to receive e-alerts on this topic or others, please visit bcgperspectives.com.

Follow bcg.perspectives on Facebook and Twitter.

© The Boston Consulting Group, Inc. 2012. All rights reserved.
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Organization of the Future: Designed to Win

  • 1. Organization of the Future—Designed to Win Organizational Capabilities Matter
  • 2. The Boston Consulting Group (BCG) is a global management consulting firm and the world’s leading advisor on business strategy. We partner with clients from the private, public, and not-for- profit sectors in all regions to identify their highest-value opportunities, address their most critical challenges, and transform their enterprises. Our customized approach combines deep insight into the dynamics of companies and markets with close collaboration at all levels of the client organization. This ensures that our clients achieve sustainable competitive advantage, build more capable organizations, and secure lasting results. Founded in 1963, BCG is a private company with 74 offices in 42 countries. For more information, please visit bcg.com.
  • 3. Organization of the Future—Designed to Win Organizational Capabilities Matter Fabrice Roghé, Andrew Toma, Julie Kilmann, Ralf Dicke, and Rainer Strack January 2012
  • 4. AT A GLANCE New research from The Boston Consulting Group and its partner organizations shows that organizational capabilities drive success. It reveals that behavioral aspects are key—but only when they accompany sound structural capabilities. PINPOINTING THE CAPABILITIES THAT MATTER BCG developed a framework of 20 organizational capabilities that highlight vital structural and behavioral capabilities. These themes should be top of mind for business leaders. BEHAVIORAL ASPECTS ARE CRUCIAL, BUT MANY ORGANIZATIONS ARE NOT PREPARED Our data reveal that behavioral capabilities—strong leadership, engaged employ- ees, and a collaborative culture—are vital for success. We found significant correla- tions between these capabilities and a company’s ability to create value. But at many organizations, such capabilities still fall short. CAPABILITIES TO BUILD, ACTIONS TO TAKE Our findings point to three priorities that can lead to sizable gains in performance: bringing behaviors to the fore with respect to strategy execution and organization; improving people practices; and aligning structure with business strategy. 2 Organizational Capabilities Matter
  • 5. O n the surface, the world’s best organizations may look like many of their competitors: similar kinds of products, comparable business strategies, and related operating models. But put them under the metaphorical microscope, and what you see are distinct combinations of winning attributes. BCG has recently developed and applied a powerful way to probe more deeply into the makeup of the most successful organizations. The objective of this study was to pinpoint the capabilities that matter most for financial performance, to spot the gaps between best-practice capabilities and those typical of organizations today, and to lay out priorities to help companies close those gaps. Our survey was comprehensive in scope and scale. We crafted a framework of 20 capabilities that define “organization” in very clear ways, making it more relevant to the everyday experiences of senior managers. We wove the framework into a detailed online questionnaire; our 12 partner organizations worldwide (see pages 17–20) then sent the link to the online survey to many of their members in more than 35 countries.1 We received a total of 1,600 responses, with input from every continent and from major economic hubs such as China, the Indian subcontinent, Russia, and South America, as well as from Japan, North America, the United Kingdom, Germany, and other countries in Western Europe. The survey achieved broad sectoral coverage, too. It canvassed different industries, from consumer goods and health care to financial services and energy, as well as different functions, from support functions such as HR and finance to business functions like product development, manufacturing, and marketing. The respon- dents were mostly senior executives, including C-suite officers, which underscores the relevance of the topic to corporate success. The survey itself was not trivial: it required up to 30 minutes from the respondents. The questions covered both the pressing challenges of today’s economy and the internal capabilities needed to secure an organization’s future success. The ques- tionnaire was designed to help us analyze the strengths and needs of respondents’ organizations and to make it simpler to pinpoint the capability gaps in many different dimensions. To complement the results from our large-scale survey and gain deeper insights into selected topics, we also conducted face-to-face interviews with more than 20 senior executives from international corporations. The study’s findings—laid out in this BCG Focus—yield some striking conclusions. They demonstrate clearly that organizational capabilities drive corporate success. The Boston Consulting Group 3
  • 6. And they reveal that behavioral aspects, often seen as tangential, are vital differen- tiators—but only when they accompany structural capabilities such as superior organization design and rigorous business processes and controls. A follow-on Focus report will explore the transformational journey of a reorganization that most companies need to take to close the gap between their current capabilities and those that constitute best practice today. Our study’s findings reveal that behavioral aspects are vital A Matter of Importance: Organizational Attributes differentiators—but This is not the place to rehash the myriad factors that make today’s economic only when they landscape so bumpy. Suffice it to say that the implications for businesses are accompany structural profound. Our study confirms that it is increasingly difficult to predict everything capabilities. from demand patterns to the availability of talent. Executives are quick to enumer- ate their challenges: More than one-third of those responding to the BCG survey said that increasing competition is what worries them most.2 Over 30 percent of business leaders are dogged by economic uncertainty, while nearly as many worry about increasing complexity and the speed of innovation and change. Business leaders everywhere have similar strategic responses to these concerns. Their top three priorities, according to our study, are about customer orientation, tailoring their products directly to market demands, and establishing leadership in innovation and product quality. “Our most important goal is to be ‘consumer insight driven’ in a way [that is] better than our competitors,” said Bracken Darrell, executive vice president of household appliances giant Whirlpool Corporation and president of Whirlpool Europe. BCG wanted to uncover the fundamental differentiators—the elements in a compa- ny’s organizational makeup that would gear the business for enduring competitive advantage. The core question to which we sought answers: How should the man- agement team’s priorities shift, given that the company needs to be more agile, more sharply focused on customers, and better able to mobilize around innova- tion? A Comprehensive Framework of Capabilities To start exploring these issues in detail, we developed a framework of 20 discrete organizational capabilities. The framework’s six subcategories address structural capabilities such as the organization structure, layers and spans of control, project management, and business analytics, as well as behavioral capabilities, including leadership performance, employee performance management, and the company’s change-management capabilities. (See Exhibit 1.) The framework builds upon BCG’s research on high-performance organizations. We began with the characteristics that BCG has found to be typical of organizations that regularly outperform their peers. (See High-Performance Organizations: The Secrets of Their Success, BCG Focus, September 2011.) We then expanded on some of these characteristics to explore more deeply the issue of organizational capabili- ties, adding an important element of granularity to our assessment. These are the 20 vital topics that we contend should adequately capture organizational perfor- mance. 4 Organizational Capabilities Matter
  • 7. Exhibit 1 | The Study Probed 20 Vital Organizational Topics Structural design Description 1. Organization structure • Reporting lines, including profit-and-loss accountabilities 2. Role of the center • The corporate center’s role with regard to involvement and leadership 3. Layers and spans of control • The number of reporting layers in the hierarchy; the number of people reporting directly to a manager 4. Organizational cost-efficiency • The level of cost-efficiency enabled by the organization 5. Shared services, offshoring, and • Internal service provider; cross-country relocation; outsourcing subcontracting to other companies Roles and collaboration mechanisms 6. Role clarity • Understanding of the role’s responsibilities in the organization 7. Cross-functional collaboration • Lateral coordination effort between functions or mechanisms units 8. Informal/virtual networks • Important but informal channels for reinforcing culture and communicating key information Processes and tools 9. Process excellence/optimization • Processes optimized for high quality, short processing times, or low cost 10. Project management • For example, roles, processes, and tools 11. Business analytics and information • Skills, technologies, applications, and practices to management drive business planning Leadership 12. Leadership performance • Capable and effective individual leaders and leadership teams 13. Leadership pipeline • Preparing for the next-generation leadership team 14. Middle-management effectiveness • Middle managers empowered to carry strategy into the organization People and engagement 15. Recruitment and retention • Providing the necessary talent to meet strategic and growth goals 16. Employee performance management • Systems and processes aligned to ensure that goals are achieved 17. Employee motivation • The willingness to exert discretionary effort Culture and change 18. Change management capabilities • The organization’s ability to manage change efforts 19. Adaptability and flexibility • A flexible structure that allows adapting to external challenges 20. Culture • The set of shared values in an organization Source: BCG analysis. The Boston Consulting Group 5
  • 8. In our first step, we analyzed the correlations between the companies’ current competence in the specific capabilities and their economic performance (charting the combination of growth in revenue and profit margins compared with peers, on the basis of self-reported assessments). This allowed us to identify the topics most relevant to economic success. In the second step, we examined how respondents assessed the future importance of organizational capabilities and compared it with what they said were their current competencies. This contrast allowed us to identify the critical capabilities requiring considerable improvement and significant atten- tion by the top management team. The Growing Importance of Behavioral Factors The correlations were revealing. It was immediately evident that all 20 organiza- tional capabilities have an impact on overall performance—though clearly some have much more influence than others. Even more interesting: there is a definite tilt toward behavioral factors—in particular leadership, employee engagement, and cross-functional collaboration. For the purposes of our analysis, we clustered the survey respondents into the segments “below average,” “average,” and “above average” for both measures of economic performance: revenue growth and profit margins. We then classified the respondents into three segments: “high performers,” “medium performers,” and “low performers.” (See Exhibit 2.) Roughly 40 percent of respondents’ organizations turned out to be “high performers” in terms of revenue growth and profit margins; Exhibit 2 | Performance Was Measured by Revenue Growth and Profit Margins Makeup of clusters High performers Above average 1% 6% 25% Medium performers Profit Average margins 4% 38% 11% Below average 8% 4% 1% Low performers Below average Average Above average Revenue growth High performers Medium performers Low performers Source: BCG survey Organization of the Future—Designed to Win. 6 Organizational Capabilities Matter
  • 9. 38 percent were rated as “medium performers,” and about 20 percent were designated as “low performers.” Although this reflects a slight bias in the sample, we contend that the statistical distribution is balanced enough to allow for meaningful correlation analysis between organizational capabilities and overall performance. Using the framework comprising the three performance buckets, we analyzed the correlation between economic performance and self-reported competence for each of the 20 capabilities. For example, companies that rated themselves high on leadership performance were more than twice as likely to be in the high-perfor- mance bucket as companies that rated themselves low on this capability. (See Exhibit 3.) Similarly, effective collaboration across functions and a motivated workforce also drive the likelihood of high performance. These findings were corroborated by the results of an additional correlation analysis between the respondents’ ratings of capabilities and performance: all three capabilities correlat- ed highly with the organization’s overall performance. The hallmarks of best practice thus snap into focus: what best enables organiza- tions to succeed is a motivated, cross-functional workforce that is led by a highly capable, adaptable, and far-sighted executive team. Efforts to develop these capabil- ities are likely to pay off in performance that outstrips that of competitors. The results of our statistical analysis align well with respondents’ perceptions of their own organizations. We asked them about the perceived future importance of Exhibit 3 | Behavior Matters Leadership, Collaboration, and Engagement Are Key Drivers of Success Organizational ...increases the odds of becoming Correlation between capability... a high performer capabilities and performance Leadership performance 101% 0.30 Cross-functional collaboration mechanisms 90% 0.27 Employee motivation 99% 0.24 Corporate culture 74% 0.24 Organizational cost-efficiency 63% 0.23 Employee performance management 77% 0.23 Process excellence/optimization 40% 0.23 Role of the center 73% 0.22 Leadership pipeline 65% 0.22 Adaptability and flexibility 51% 0.21 Organization structure 57% 0.20 Change management capabilities 52% 0.20 Layers and spans of control 59% 0.20 Role clarity 51% 0.20 Business analytics and information management 42% 0.18 Middle-management effectiveness 52% 0.18 Recruitment and retention 35% 0.16 Informal/virtual networks 32% 0.14 Project management 25% 0.11 Shared services, offshoring, and outsourcing 6% 0.07 0 20 40 60 80 100 0.0 0.1 0.2 0.3 Increase in likelihood of Coefficient of correlation being a high performer when between organizational capabilities are high compared capabilities and with when they are low performance Source: BCG survey Organization of the Future—Designed to Win. The Boston Consulting Group 7
  • 10. the different organizational capabilities. The results point in very much the same direction as that revealed by our analysis. (See Exhibit 4.) Overall, 77 percent of respondents see behavioral themes as very or extremely important in the years to come, while 63 percent emphasize the importance of structural themes. Companies obviously consider it highly important to react to change in flexible ways: more than 80 percent of respondents put a premium on adaptability and flexibility, and 78 percent said they prize change management capabilities. Similarly, respondents pointed to the future importance of a highly motivated and effectively led workforce (with 82 percent listing “employee motiva- tion” as an important theme, and 83 percent “leadership performance”). What’s especially interesting is the lower importance assigned to some classical structural capabilities, such as layers and spans of control, role of the center, shared services, and organization structure. Survey respondents perceived most of these capabilities to be less important to the organization’s performance than they actually are, as gauged by their statistical correlation with performance. Our executive interviews helped us understand what might be causing this poten- tial “underappreciation” of classical structural themes. The interviewees made it apparent that they consider structural capabilities not as differentiators as such, but Exhibit 4 | Behavioral Capabilities Lead the Future-Importance Ranking Leadership performance 83 Adaptability and flexibility 83 Employee motivation 82 Organizational cost-efficiency 79 Process excellence/optimization 79 Change management capabilities 78 Middle-management effectiveness 76 Business analytics and information management 76 Cross-functional collaboration mechanisms 74 Project management 74 Corporate culture 74 Recruitment and retention 73 Leadership pipeline 73 Employee performance management 71 Informal/virtual networks 65 Role clarity 63 Organization structure 57 Shared services, offshoring, and outsourcing 49 Role of the center 48 Layers and spans of control 48 0 10 20 30 40 50 60 70 80 90 Percentage of respondents who answered “very or extremely important” in the future Behavioral themes Structural themes Source: BCG survey Organization of the Future—Designed to Win. Note: Total number of respondents = 1,609. 8 Organizational Capabilities Matter
  • 11. as enablers. Put simply: without structural factors such as organization structure and cost-efficiency, the behavioral factors would be markedly less effective. Indeed, we found a significant correlation between structural and behavioral capabilities. It is therefore fair to say that structural levers act as the necessary foundation on which companies can deploy the behavioral capabilities that differentiate them from their peers. Another part of our analysis involved plotting the impact of the 20 capabilities on future importance against the current competencies of the respondents’ organiza- tions. (See Exhibit 5.) The zone in red—denoting high future importance and low current competence—clearly indicates a need for improvement. Interestingly, in this area we mainly find the core behavioral competencies, such as motivation, collaboration, and change management. We also find topics related to the manage- Exhibit 5 | A Motivated, Cross-Functional Workforce Under Capable Leadership Enables Organizations to Succeed High Adaptability and flexibility Leadership performance Employee motivation Organizational cost-efficiency Change management Process excellence/optimization capabilities Business analytics and information Recruitment management and retention Leadership Project pipeline management Corporate culture Middle-management Employee effectiveness performance Future Cross-functional management importance collaboration mechanisms Role clarity Informal/ virtual networks Organization structure Shared services, offshoring, and outsourcing Layers and spans of control Low Role of the center Current competence High Low Source: BCG survey Organization of the Future—Designed to Win. Note: Total number of responses for current competence = 1,641; total number of responses for future importance = 1,609. The Boston Consulting Group 9
  • 12. ment of employees—for example, recruitment, retention, and performance man- agement. So there are plainly big gaps between how senior managers perceive the impor- tance of behavioral and people management capabilities and how they rate their own organizations on those capabilities. These gaps constitute a major challenge for many companies. Organizational excellence cannot be achieved merely by optimizing formal structures, setting up new rules, and detailing organizational role mandates. Companies must now foster cooperation, the exchange of best-practice ideas, and employee engagement to fill the formal structures with life. They have to make continuous efforts to ensure that their behavioral patterns match their needs rather than emphasizing the one-off initiatives intended to attain stability. We will address the transformation road maps in our follow-on Focus report. The Gap Between Current Practice and Best Practice What the survey made clear is that for most companies, there is a substantial gap between their organizational capabilities and those that represent best practice— the capabilities that the high performers described as being important for the future. There’s clearly a gulf between aspiration and implementation; business leaders’ awareness that organizational capabilities matter does not automatically translate into how their own organizations behave. Our data indicate that the behavioral Our data indicate that the behavioral capabilities of many organizations are still capabilities of many inadequate for the upheaval ahead. Leadership pipelines are thin and sporadic. Far organizations are still from becoming more engaged at work, employees increasingly indicate that they inadequate for the feel discontented and less comfortable in their workplaces.3 At the same time, upheaval ahead. organizations should expect more from their HR function; it is one of the partners that should be at the management table when the organization’s development is being discussed. Yet recent BCG research shows that HR has much to improve before it is up to this challenge. (See Creating People Advantage 2011: Time to Act; HR Certainties in Uncertain Times, BCG and European Association for People Manage- ment report, September 2011.) The Way Forward: Capabilities to Build, Actions to Take So how can companies close the gap between awareness and action? A new ap- proach to organizational performance is required. Our findings point to three priorities that, when assessed and appropriately acted upon, will produce signifi- cant gains in performance: bringing behaviors to the fore; aligning and improving people practices; and ensuring that the company’s structure is aligned with its business strategy. Each merits a closer look. Bringing Behaviors to the Fore Our research determined that three behavioral facets deserve immediate attention: leadership, employee engagement, and collaboration. In our study, leadership performance was consistently perceived as one of the most important organizational topics across all industries, company sizes, and geographic regions. It is all the more critical in times of economic turbulence and increasing 10 Organizational Capabilities Matter
  • 13. complexity in the business environment. In this context, effective role models matter more than formal and strict rules. In particular, adaptability has to be practiced and consciously modeled by the top management team so that it cascades down through the organization. Even the companies that perform better need to pay particular attention to poten- tial weaknesses in their leadership pipelines. Fully 37 percent of respondents in our Engagement is survey said that without the development of the required leadership and succession essential if companies pool, high-quality leadership performance cannot be assured. BCG’s studies of are to be able to rely leadership make the point that a core leadership skill is the ability to track and more on their employ- progressively strengthen the capabilities of the next generations of leaders. (See ees to adapt to “New Leadership Rules: Requirements for the Future,” BCG article, May 2010.) volatility and handle complexity. A second aspect of bringing behaviors to the fore is to attain high employee engage- ment. It is an article of faith that a truly engaged workforce will perform better by almost every calculation: productivity, product quality, innovation, customer service, ease of retention, and more. Further, without a motivated and diligently recruited workforce, a company will not be able to leverage its other competen- cies—project management, for instance—to their full extent. Indeed, engagement is essential if companies are to be able to rely more on their employees to adapt to volatility and handle complexity. BCG’s research has found a strong correlation between authentic leadership and high employee motivation. Just as the ratio of top-performing companies was higher among the organizations that rated themselves as having “top leadership competencies” than among the companies conceding less robust leadership attri- butes, so it is with employee motivation. The linkage demonstrates the pressing necessity for companies to excel concurrently in both disciplines. The third facet—collaboration—spotlights the ability of a company’s adaptive leaders to concentrate on sustainable success for the company’s stakeholders as well as for the company itself. (See the sidebar “Henkel Adhesive Technologies: Assembling the Collaborative Capabilities That Boost the Innovation Pipeline.”) Those leaders build platforms for collaboration, exploiting technology to enable large groups to tackle complex tasks, such as product innovation, across boundaries of organization, geography, and time. Cristóbal Conde, former CEO of software and service provider SunGard, put it this way: “A CEO needs to focus more on the platform that enables collaboration, because employees already have all the data.”4 At the same time, collaboration mechanisms inspire behaviors that reduce the need to add structural complexity. By creating an environment conducive to collabora- tion, a company can avoid adding dotted lines to its organization charts. By curtail- ing complexity in this way, the company is freer to respond more easily to changes in its markets. Aligning and Improving People Practices On the whole, people practices are ripe for improvement everywhere. In our study, the HR function was mentioned frequently as the least effective of all functions. That raises questions about HR’s ability to help build the employee skills and The Boston Consulting Group 11
  • 14. HENkEL AdHEsIvE TECHNOLOGIEs Assembling the Collaborative Capabilities That Boost the Innovation Pipeline Henkel Adhesive Technologies is a innovation strategy. The strategy calls $10-billion-a-year leader in the global for a rebalancing between short-term industrial-adhesives market, serving a product adaptation and ambitious broad range of industries with adhe- long-term “breakthrough innovation” sive, sealant, and surface treatment projects. The strategic reprioritization solutions. was translated into new target behaviors that called for more The company faces a host of technol- risk-taking and more entrepreneurial ogy challenges as well as growing thinking from the leadership team, health and environmental demands, combined with a willingness to place which collectively add complexity to larger bets while staying focused on the product and application portfolio. short-term projects and customer Henkel also faces competition on support. many fronts. In specialty adhesives segments, where asset intensity is low The behaviors also required greater and application expertise has to be engagement from employees at all high, the company goes head-to-head levels and in all functions in order to with many small and nimble competi- identify new opportunities and tors, most of which are highly special- generate new ideas, and prescribed ized or firmly established in local increased collaboration across areas and some of which are new— functions, regions, and business units especially in emerging markets. so that new ideas could be shared Henkel also competes in bulk volume easily and alliances could be formed segments against vertically integrated to push and implement those ideas. chemical companies that are ex- ploiting their access to volatile raw- Henkel identified and activated a material markets to expand down- broad set of organizational levers to stream into the adhesives business. make the necessary changes happen. The company structured a new Henkel’s response has been to cross-business-unit research platform formulate and roll out a powerful into which hundreds of researchers competencies that drive high-performing organizations. Although line managers are primarily responsible for leadership competencies and employee engagement, HR’s current underperformance merits attention from senior management. In Creating People Advantage 2011, we noted that HR can do more to improve the clarity of its mission, streamline its organization, upgrade its talent, and strengthen its governance. Given that behavioral and people management competencies are critical for economic success, there is an urgent need for action by HR leaders. Another impetus for action is our finding that those outside HR often see the function in less favorable terms than HR itself. The biggest difference lies in the 12 Organizational Capabilities Matter
  • 15. were transferred; the purpose of the processes, kPIs, and tracking mecha- new platform was to lead the big nisms were redefined, and the long-term breakthrough projects and company initiated a change cascade, allow more leverage of technology using workshops to explain the new across the business units. The strategy and structures and lay out research that remained in the units the behaviors required from leaders was refocused around specific product and researchers. New platforms for development—particularly on idea exchange and collaboration were short-term reformulations, commer- put in place, and success stories were cialization, and adaptation. Product widely communicated. A lot of development sites were consolidated attention went into defining new roles to develop critical mass and improve and matching the right talent to the collaboration. right roles. Critical capability gaps were identified and addressed At the same time, Henkel redefined through training, coaching, and its innovation-management mecha- recruiting. nisms and budget responsibilities so that the business units would be As a result of its innovation initiative, responsible for maintaining high- Henkel dropped hundreds of less value innovation pipelines. The promising smaller projects and business units would individually hire placed several larger bets on new capacity on the research platforms to technologies. Innovation became a push their long-term projects forward, central topic in management reviews and each unit’s innovation manager and executive committees, and would monitor the progress of the morale in the R&d organization platforms in his or her unit. In improved significantly, despite difficult addition, an independent advanced- and contentious structural changes. technology group was set up to drive The company’s organic growth has ac- research on next-generation materi- celerated and the quality of its als—the kinds of materials that were innovation pipeline has improved well beyond the scope of the units’ dramatically. own research efforts. Planning perceived ability of HR to attract the best talent, develop skilled employees, and consistently motivate them to deliver high performance. These results are in line with findings from other BCG studies, which show that these critical HR processes often fall short of their objectives and fail to provide added value for their organiza- tions. There’s ample room for HR to bolster the gamut of people capabilities—from reenergizing talent acquisition and management to rethinking career paths and incentive systems. It’s also necessary for the organization to properly harness the intellect and energies of its employees—in essence, sparking far higher levels of engagement. The Boston Consulting Group 13
  • 16. Ensuring That Structure Aligns with Business Strategy As noted earlier, behavioral and people management factors have a great impact on an organization’s performance. Yet if there’s no firm foundation in structural capa- bilities, don’t expect wonders from improvements in behavioral traits by themselves. Imagine the difficulties that could surface in an organization that lacks the appropri- ate structural mechanisms. The lack of clear organizational boundaries and process- es would likely breed a corporate culture that would be unconstructive to the point of being deeply negative. Employees’ energies would be consumed with trying to create order—and perhaps with blaming others for their predicaments. Similarly, the organization has to provide the structural underpinnings that will accommodate different leadership archetypes as market circumstances shift. For instance, when an industry matures and becomes more stable, the organization should be able to field the sensing and information systems needed to support a more analytical style of leadership. But in more volatile times, the organization may need to be able to create loosely coupled networks of partners when a more experimental leadership style is needed. (See “Adaptive Leadership,” BCG Perspec- tives, December 2010.) The businesses that perform at the highest levels see the connections between having the right behavioral capabilities and having a concrete basis in structure. Our data show that the companies that excel on the structural front are also always ahead in terms of their behavioral capabilities. Generally speaking, a sound struc- ture can drive leadership, collaboration, and engagement. Just one instance: the high performers never treat organization design as an afterthought; they have a solid grasp of the interactions among the three elements of organization design— structure, individuals’ capabilities, and roles and collaboration. (See Demystifying Organization Design: Understanding the Three Critical Elements, BCG White Paper, June 2010.) Clear accountabilities, unambiguous decision-making rights, and lean and cost-effi- cient processes enable employees to engage and cooperate, freeing them from bureaucratic entanglements and internal turf wars. Maintaining a structure with the If there’s no firm fewest possible layers and higher spans of control reduces micromanagement and foundation in struc- empowers employees—especially middle managers. Clarifying roles and account- tural capabilities, abilities reduces duplicate work, accelerates decision making, and fosters ownership. don’t expect wonders Process discipline focuses energy, reduces the cost of coordination, and provides an from improvements in avenue for improved flow of the information critical for decision making. behavioral traits by themselves. It is encouraging that most of the executives we interviewed recognize the impor- tance of combining both behavioral aspects and structural interventions. They clearly understand that structural issues do require attention. Fully 79 percent of respondents described the importance to their organizations’ future of cost-efficien- cy and process excellence, for example. Yet there is a risk that managers underesti- mate the need for action and overestimate their capabilities. Most respondents stated that the traditional structural themes of organization structure, layers, and spans of control, as well as the role of the corporate center, do not require any improvement in their companies. Similarly, project management and process excellence were perceived as adequate. 14 Organizational Capabilities Matter
  • 17. In some cases, their assessments might reflect the truth. In others, the managers might be too complacent or indulgent toward their organizations. Just as behavioral factors need continuous attention, the very structural foundation of an organiza- tion’s performance needs a regular “health check” to ensure its solidity and robust- ness. Otherwise, the organization’s performance risks gradual deterioration. C learly, it is no overnight fix to identify the necessary organizational capabili- ties—let alone to augment and implement them. The development and suste- nance of the right mix of organizational capabilities are never something that can be achieved in this financial quarter, or even within the span of a fiscal year. That is especially true of behavioral capabilities. So business leaders must view the neces- sary changes as a journey rather than as a one-off project designed to achieve some kind of steady state. Nor is there one true set of themes that will apply to every company in every industry; what works for a midsize retailer in Brazil is rarely likely to work for a large machine-tool manufacturer in Japan, for example. But this does not mean that the issue of organizational capabilities can be put off to another day. BCG’s findings make it abundantly clear that there is a cast-iron connection between robust, well-articulated organizational capabilities and busi- ness performance. That connection will not be lost on shareholders. The issue has to become an agenda item at the next C-suite meeting. To be sure, it is still a huge step to move from intent to implementation. Now that there is a better platform for understanding the elements of organizational perfor- mance, we can tackle the question of how to actually transform the organization in order to achieve it. In the second report in this series, we will draw more deeply on BCG’s new research to explain what is involved in making such transformations successful. NOTES 1. The Conference Board (global partner); the Asia Academy of Management (AAoM); American Management Association (AMA); the Confederation of Indian Industry (CII); Chartered Management Institute (CMI); Gesellschaft für Organisation (gfo) e.V. (GFO); Instituto Brasileiro de Governança Corporativa (IBGC); Österreichische Vereinigung für Organisation und Management (ÖVO); the Swiss Association for Organization and Management (SGO/ASO); Institut de l’Organisation en Entreprise (afope); Russian Managers Association (RMA); Japan Management Association ( JMA). 2. “Caterpillar Is Absolutely Crushing It,” Fortune, May 12, 2011 (http://management.fortune.cnn.com/2011/05/12/caterpillar-is-absolutely-crushing-it/). 3. “Gallup-Healthways Well-Being Index 2011” (http://www.well-beingindex.com). 4. “Structure? The Flatter, the Better,” interview with Cristóbal Conde, former president and CEO of SunGard, New York Times, January 16, 2010. The Boston Consulting Group 15
  • 18. About the Authors Fabrice Roghé is a partner and managing director in the düsseldorf office of The Boston Consulting Group and the topic leader for excellence in support functions. You may contact him by e-mail at roghe.fabrice@bcg.com. Andrew Toma is a partner and managing director in the firm’s New York office and the topic lead- er for organization design. You may contact him by e-mail at toma.andrew@bcg.com. Julie Kilmann is a topic specialist for organization design in BCG’s Los Angeles office. You may contact her by e-mail at kilmann.julie@bcg.com. Ralf Dicke is a principal in the firm’s Perth office. You may contact him by e-mail at dicke.ralf@bcg.com. Rainer Strack is a senior partner and managing director in BCG’s düsseldorf office and the leader of the Organization practice in Europe, the Middle East, and Africa. You may contact him by e-mail at strack.rainer@bcg.com. Acknowledgments The authors would like to offer their sincere thanks to Tim Horlacher, sebastian kempf, Max kneissl, Cleo Race, steve Richardson, Teresa st Clair, Willis Taylor, Nora Tophof, and other BCG col- leagues for contributing their insights and for helping to draft this Focus report. They would also like to acknowledge John kerr for his editing and writing assistance, as well as Rachel Brundige, Gary Callahan, kim Friedman, sharon slodki, and sara strassenreiter for their contributions to the report’s editing, design, and production. For Further Contact If you would like to discuss this report, please contact one of the authors. 16 Organizational Capabilities Matter
  • 19. Global study partner: The Conference Board The Conference Board is a global, independent business membership and research association working in the public interest. Our mission is unique: To provide the world’s leading organiza- tions with the practical knowledge they need to improve their performance and better serve soci- ety. The Conference Board is a non-advocacy, not- for-profit entity holding 501 (c) (3) tax-exempt sta- tus in the United states. Human Capital research at The Conference Board focuses on people-relat- ed research and ideas that develop talented and engaged workforces, driving shareholder value and benefits to society. AAoM – Asia Academy of Management The Asia Academy of Management is a global organization that welcomes both ethnic Asian and non-ethnic Asian researchers and managers who are interested in management issues rele- vant to Asia. The mission of the Asia Academy of Management is to assume global leadership in the advancement of management theory, re- search and education of relevance to Asia. AMA – American Management Association American Management Association (www.amanet.org) is a world leader in talent de- velopment, advancing the skills of individuals to drive business success. AMA’s approach to im- proving performance combines experiential learning—learning through doing—with opportu- nities for ongoing professional growth at every step of one’s career. Organizations worldwide, in- cluding the majority of the Fortune 500, turn to AMA as their trusted partner in professional de- velopment and draw upon its experience to en- hance skills, abilities and knowledge with notice- able results from day one. CII – Confederation of Indian Industry The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the growth of industry in India, partnering in- dustry and government alike through advisory and consultative processes. CII is a non-govern- ment, not-for-profit, industry led and industry managed organisation, playing a proactive role in India’s development process. Founded over 116 years ago, it is India’s premier business associa- The Boston Consulting Group 17
  • 20. tion, with a direct membership of over 8,100 or- ganisations from the private as well as public sec- tors, including sMEs and MNCs, and an indirect membership of over 90,000 companies from around 400 national and regional sectoral associ- ations. CMI – Chartered Management Institute CMI is the only chartered professional body dedi- cated to raising standards of management and leadership across all sectors of Uk commerce and industry. CMI is the founder of the National Occupational standards for Management and Leadership and sets the standards that others follow. As a membership organisation, CMI has also been providing forward-thinking advice and support to individuals and businesses for more than 50 years. CMI is committed to equipping individuals with the skills and knowledge to be exceptional managers and leaders. Through in- depth research and policy surveys of its 90,000 individual and 450 corporate members, CMI maintains its position as the premier authority on key management and leadership issues. Find out more at www.managers.org.uk. GFO – German Society for Organizational Topics The German cooperation partner in the study is the German society for Organizational Topics— Gesellschaft für Organisation (gfo) e.v. With its expert meetings, exhibitions, and congresses, its online knowledge base and its journal, the soci- ety represents the leading platform both for its members and for anybody else interested in or- ganization and management. For more informa- tion, please visit www.gfo-web.de. IBGC – The Brazilian Institute of Corporate Governance The Brazilian Institute of Corporate Governance (IBGC) was founded on November 27, 1995, as a non-profit organization. It operates in Brazil and abroad with the aim of inspiring excellence in corporate governance. Through its activities as a knowledge center on the subject, the Institute runs courses, surveys, lectures, forums and an annual conference, among other activities in the corporate governance sphere. Headquartered in são Paulo, the IBGC operates regionally through four Chapters: MG, Paraná, Rio and south. For further information, go to the IBGC website, www.ibgc.org.br. 18 Organizational Capabilities Matter
  • 21. ÖVO – Austrian Society for Organization and Management The Austrian society for Organization and Man- agement—Österreichische vereinigung für Or- ganisation und Management (ÖvO)—is a private nonprofit institution that strives to form and build the image of organizational work. It was founded in 1981 with the dual objectives of spreading organizational knowledge through ex- pert discussions, workshops, and seminars, and linking science and practice. For more informa- tion, please visit www.oevo.at. SGO – Swiss Association for Organization and Management The swiss Association for Organization and Man- agement—schweizerische Gesellschaft für Or- ganisation und Management (sGO)—was found- ed in 1967 by the heads of several leading swiss companies and organizations. Today, the sGO, which is located in Zurich, has more than 1,600 members. Together with the AsIO (Associazione svizzera Italiana d’Organizzazione e Manage- ment) and the AsO (Association suisse d’Organisation et de Management), the sGO can reach more than 2,300 swiss members. For more information, please visit www.sgo.ch. Afope – The Institute of Organization in Business L’Afope, the Institute of Organization in Business, serves organization specialists, internal consul- tants, and managers to enhance organizations and hence company achievement. Afope pro- motes and develops the role of organization with- in businesses. Afope improves the skills and ex- pertise of managers and organizational practitioners in business, as well as organization- al performance. RMA – Russian Managers Association Russian Managers Association (RMA) is an inde- pendent non-government organization working in the best interests of the Russian executive managers’ community. RMA collects and dissem- inates best management practices and knowl- edge, thus helping Russian businesses to meet international business standards and ethical rules. Through constructive dialogue between the public and private sectors, RMA improves the im- age of Russian business and fosters Russia’s in- tegration into the world economy. For more infor- mation, please visit www.amr.ru. The Boston Consulting Group 19
  • 22. JMA – Japan Management Association From industry to organisation, the JMA supports management innovation in various fields. Through our members, Board of directors, Advi- sory Councils and trustees, we work to ascertain the needs of all parties, contributing to the devel- opment of Japanese enterprises. At present, we are focused on management innovation in a vari- ety of fields, not only for organisations but also for municipalities, educational institutions, hospi- tals and other public institutions according to four main themes. For more information, please visit www.jma.or.jp. 20 Organizational Capabilities Matter
  • 23. To find the latest BCG content and register to receive e-alerts on this topic or others, please visit bcgperspectives.com. Follow bcg.perspectives on Facebook and Twitter. © The Boston Consulting Group, Inc. 2012. All rights reserved. 1/12