Search engine indexing helps the “cream” rise to the top in the minds of the consumers. There are a few things you should consider to help you rise up the ranks and Long Tail SEO approach is one important aspect.

1. Long Tail SEO
A Great Way to Increase Website Sales
©2009, Oracle Digital

2. If you’re a website owner looking to attract clients and make more sales, maybe it’s
time to look for help with Long Tail SEO (search engine optimisation). SEO certainly
can help businesses of any size and in many ways. By getting indexed for the terms
that your potential customers are looking for when they make buying decisions, you
have a better chance of selling your product or service. Search engine indexing helps
the “cream” rise to the top in the minds of the consumers. There are a few things you
should consider to help you rise up the ranks and Long Tail SEO approach is one
important aspect.
Long Tail SEO
Long Tail search engine optimisation helps
you laser target your niche and your
geographical area. Instead of focusing on
the short tail — single word search terms,
you focus on terms that are used by your
niche specialty and your geographical
area. A thorough analysis of your website,
your niche market, and a competitive
analysis could help determine which
phrases you should start targeting.
Instead of focusing on a few single word
phrases, your search terms may require 2-
5 word phrases.
A good example might be search engine optimisation services. For Oracle Digital, we’d
focus on Australia, rather than a global audience. And by focusing a bit more precisely,
we’d drill down to Perth SEO. This lowers the competition from clients looking for help
in other regions of Australia and businesses in Perth are more likely to search for Perth
SEO than just SEO on its own. Other variations might include: Perth search engine
optimisation, best Perth SEO, and Perth Australia SEO.
Targeting Long Tail SEO phrases is more likely to help you get indexed due to fewer
competitors and it’s more likely to get you seen by the right audience. You can use this
approach in your website content, your blogging, your videos, your overall web design,
and your off page optimisation strategies as well.
©2009, Oracle Digital Page | 1

3. Blogging, Videos, Design
It takes many SEO and marketing elements working cohesively to help you deliver a
winning message to your customers and prospects. Need help with SEO, internet
marketing, want sales and marketing-driven web design, videos, WordPress
development, or another e-commerce area? Talk to Oracle Digital.
©2009, Oracle Digital Page | 2