AiT makes apps and services for Sports & Fitness. We attended CES2014 and wrote up some notes to share with our team when we got home. We thought others might find these useful too. We’re mainly interested in waterproof devices and sports and fitness so it’s written from this perspective.
This deck covers the main device types, a possible market segmentation and a brief summary of each device. We’ve also included other wearable references and inspiration we spotted at CES2014.
http://activeintime.com
@chrismoisan
(How to Program) Paul Deitel, Harvey Deitel-Java How to Program, Early Object...
Wearable Tech Trends - Activity Trackers and Smart Watches - CES 2014
1.
2. AiT makes apps and services for Sports & Fitness.
We attended CES2014 and wrote up some notes to share with our team when we got home. We
thought others might find these useful too. We’re mainly interested in waterproof devices and
sports and fitness so it’s written from this perspective.
This deck covers the main device types, a possible market segmentation and a brief summary of
each device. We’ve also included other wearable references and inspiration we spotted at
CES2014. Feel free to get in touch with any questions.
We’d also recommend the newly launched wearables database http://vandrico.com/database
@chrismoisan
http://activeintime.com/
A IT
3. Thoughts
• 3 groups appear to be emerging. The specialist sports/ single activity trackers, the broader more generic activity trackers
and the new smart watch category.
• Specialist/ Single Sport Trackers
• Credible user cases, focus on data/insights and coaching/performance. These companies tend to have established
creds in hardware, devices more likely to be waterproof, less likely to be open and less likely to be tethered to
mobile
• Multi-Activity Trackers
• Vast array of clips, badges bands, brooches, ear pieces and headsets but *mostly* indistinguishable technically.
Major players are FitBit, Nike+ and Jawbone but lots of new devices snapping at their heels. Again, less likely to be
open- although Razer Nabu activity band announced 10K developers signed up to their developer programme.
• Relationship between this type of tracker and the mobile often blurred. The mobile *could” swallow this device as
the sensor specs of mobile accelerating - need to define their role/environment vs the mobile.
• Opportunities for behavioural change, niche focus like sleep tracking or niche segments like Corporate Well-being -
or like the Ibitz application for children.
• Need to balance credible user cases with form-factor/aesthetic - Shine were the first to focus on fashion, FitBit
announced a collaboration with fashion brand Tory Butch - these devices have to avoid ‘Blue douche
syndrome’ (Wired US http://www.wired.com/gadgetlab/2013/12/wearable-computers/)
• Smart Watches show promise.
• Currently not sure which category they fall into - mobile accessory/add on, watch or a new category of their own?
If tablets become so commonplace - could you dare to imagine them displacing our much loved mobiles?
• Pebble leading the market by a fair stretch and smart watches more likely to be open platforms
• Main conclusion. Wearable Hardware IS HARD but it’s getting easier and cheaper.
A IT
4. Market Segmentation*
NON WATER-PROOF
Reach
SMART WATCHES
MULTI ACTIVITY TRACKERS
SPECIALIST SPORTS TRACKERS
* this is just one possible segmentation - which in itself is imperfect. Reach is
relative to within segment rather than compared to other segments.
Activities Tracked /
Feature Set
7. Adidas miCoach
Tom Tom Multi Sport
LG Life Band
Polar Loop Tracker
iFit Personal Tracker
Garmin VivoFit
Basis
Magellan Echo Smart Sports
Jaybird Reign
Atlas Wearables
Archos Fitness Band
Mio Alpha Watch + Link
TRACKERS
Amigo
Sony Core + Smartband
Wellograph Wellness Watch
Razer Nabu
Fitbit
iHealth Tracker
Movea G Series
JawBone Up
Epson Pulsesense
Shine
Lark Life Band
Nike Fuel band
A IT
43. Sony Smart Watch2
Samsung Galaxy Gear
Qualcomm Toq
Cookoo
KREYOS Meteor
SMART WATCHES
Pebble
Meta Frame and Strata
My Kronos
SonoStar
Hot
+ OEMS new entrants
A IT