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Fundamentals Of Lean
User Experience
LUXr @ 500 Startups Edition



Janice Fraser
Founder/CEO
LUXr
janice@LUXr.co
@luxrco
@clevergirl
Lean UX Fundamentals, 500 Startups Edition 02/2011   janice@luxr.co
People, their
                                                     goals & needs


                                                     Sketches and
                                                      prototypes


                                                     “New user”
                                                     experiences

                            CUSTOMER DEVELOPMENT = UX!!?
Lean UX Fundamentals, 500 Startups Edition 02/2011                    janice@luxr.co
Lean Startups:
Validated Learning
Reduce cycle time, rather than building fast




Lean UX Fundamentals, 500 Startups Edition 02/2011   janice@luxr.co
Velocity
          Agile Sprints                                      Points
                                                             Iterations
                                                                                     Only p
                                                                                            art
                                                                                     the sto of
                                                             Continuous Deployment           ry!




        Lean Cycles
                                                                                                                     Reduce
                                                                                                                   cycle t
                                                                                                                           ime
                                                                                                                   not bu ,
                     Generative Research                                                                                    ild
                                 Ideation
                          Mental models
                                                     THINK                                                           time

                        Behavior Models
                             Test Results
                     Competitive Analysis




                                                                                                   MAKE   Prototypes
                                                                                                          Wireframes
                                                                                                          Value Prop
                                                                                                          Landing Page
                                                                                                          Hypotheses
                                                                                                          Comps
                         A/B Testing
                                                                                                          Deployed Code
                       Site Analytics
                    Usability Testing
                              Funnel
                            Sign-ups                 CHECK
Lean UX Fundamentals, 500 Startups Edition 02/2011                                                                        janice@luxr.co
The LEAN part:
                             A word about INVENTORY buildup and WASTE



                                                                         ng?
                                                            ...how lo
                                                                                  e?
                                                                      m   uch tim              Nobody
                                         Like this...        ...how                            clicked.
                                                                        ?
                                                               ...effort



TIME


                                                          3 months
           Make a                                                                       Discover
            design                                                                       that it
           decision                                        3 hours                     wasnʼt right


Lean UX Fundamentals, 500 Startups Edition 02/2011                                                   janice@luxr.co
Lean means...
              • Keep your inventory low.
              • Talk to your customers.
              • Make something they want.
              • Prove your ideas and your interfaces.




Lean UX Fundamentals, 500 Startups Edition 02/2011      janice@luxr.co
How do you do good user experience
                 work in a lean environment?




                                 PROVE               IMPROVE




Lean UX Fundamentals, 500 Startups Edition 02/2011             JANICE@LUXR.CO
                                                                    janice@luxr.co
Lean User Experience
             Fundamentals




Lean UX Fundamentals, 500 Startups Edition 02/2011   JANICE@LUXR.CO   TIM@COOPER.COM
Lean User Experience is a cross-
                                          functional, principle-driven process
                                          characterized by rituals that predispose
                                          teams to predictable, high-quality, high-
                                          velocity user experience outcomes.




Lean UX Fundamentals, 500 Startups Edition 02/2011                                    JANICE@LUXR.CO
What are the principles?
           1. Design + product management + development = 1 product team

           2. Externalize

           3. Research with users is the best source of information

           4. Focus on solving the right problem

           5. Generate many options and decide quickly which to pursue

           6. Recognize hypotheses & validate them

           7. Rapid cycles: think/make/check



Lean UX Fundamentals, 500 Startups Edition 02/2011                         janice@luxr.co
Lean UX process
                                                                  Users

                                                                               1. BLAH

             why
                                                                 Needs         2. BLAH
                                                                               3. BLAH
                                                                                                    ple
              what                                                                              peo
               how                                                                                   uct
                                                                                               pro d
       (INSERT BUSINESS THINKING HERE)
                                                                            Bob can...


                                                                    Uses


                                                              Features
                     (CREATE SKETCHES,
                WIREFRAMES & PIXELS)
                                                                                   This Week


                                                         User Stories
                                                       Themed Releases




                       Lean UX Fundamentals, 500 Startups Edition 02/2011
Lean UX methods are

                                                           Lightweight
                                                             Low-Fi
                                                            Lo-Tech
                                                            External
                                                          Face to Face
                                                          Collaborative
                                                     Generative and Decisive
                                                              Fast
                                                           Repeatable
                                                           Routinized
                                                          Goal Driven
                                                       Outcome Focused


Lean UX Fundamentals, 500 Startups Edition 02/2011                             JANICE@LUXR.CO
The UX field has                                            Pyramid
                                                                      ABSTRACT CONCEPTS



  loads of methods                                       Sticky Strategy
                                                         Ecosystem Map
                                                                                  strategy
  that will work lean.                                 Personas (scenarios)
                                                          Design Target
                                                                                   user
  (plus a few of my own making)
                                                         6-Up Sketching
                                                          Activity Map
                                                          Story Boards
                                                                                   uses
                                                           Sticky Triage
                                                          Story Mapping           feature planning
                                                        Iteration Planning

                                                       2 or 3-Up Sketching
                                                          Test Creation
                                                           Wireframes
                                                          Card Sorting
                                                                                   IA, IxD, UI
                                                        Black Hat Session

                                                           Sketch Boards
                                                     Prototyping (many kinds)
                                                            Greyboxing            detail design
                                                      Pair Production/Design

                                                           Design Bible
                                                         Pattern Libraries
                                                          Housecleaning
                                                                                   cohesiveness
                                                                       WORKING SOFTWARE
Lean UX Fundamentals, 500 Startups Edition 02/2011
We also have methods to “get out of the building.”

                                                                        CUSTOMER DEVELOPMENT

                                                        Listen (talk*) to people**
                                                                Surveys                       generative
                                                            Watch people use
                                                              competitors


                                                      Customer acceptance testing
                                                        with paper prototypes
                                                             Card sorting                     evolutionary
                                                           Usability testing


                                                             Usertesting.com
                                                            Behavioral metrics
                                                               A/B testing
                                                                                               quantitative
                                                              Heat mapping

                                                                                 OPTIMIZATION




                                                             ** WHO? People who match your design target
                                                      * ABOUT WHAT? What they do, what their life is like, what they use, what
                                                                    their problems are, how they meet their needs now?
 Lean UX Fundamentals, 500 Startups Edition 02/2011
Rituals for lean product teams
                                                                              ABSTRACT CONCEPTS


                                                              Write the “test” first*
                                                     User need/quote as sprint name       ideate

                                                                   Wireframe check
                                                                            Pairing
                                                                                          communicate

                                                                       Retrospective      learn
                                                                           Measure
                                                                             Redo         improve
                                                                      Housecleaning
                                                                               WORKING SOFTWARE




  * Most important thing for the problem owner is to define and own the problem.


Lean UX Fundamentals, 500 Startups Edition 02/2011
Thank You!

                                                     Janice Fraser
                                                     www.luxr.co

                                                       @luxrco
                                                      #LeanUX



Lean UX Fundamentals, 500 Startups Edition 02/2011

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Lean UX, LUXr @ 500 Startups Edition

  • 1. Fundamentals Of Lean User Experience LUXr @ 500 Startups Edition Janice Fraser Founder/CEO LUXr janice@LUXr.co @luxrco @clevergirl
  • 2. Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
  • 3. People, their goals & needs Sketches and prototypes “New user” experiences CUSTOMER DEVELOPMENT = UX!!? Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
  • 4. Lean Startups: Validated Learning Reduce cycle time, rather than building fast Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
  • 5. Velocity Agile Sprints Points Iterations Only p art the sto of Continuous Deployment ry! Lean Cycles Reduce cycle t ime not bu , Generative Research ild Ideation Mental models THINK time Behavior Models Test Results Competitive Analysis MAKE Prototypes Wireframes Value Prop Landing Page Hypotheses Comps A/B Testing Deployed Code Site Analytics Usability Testing Funnel Sign-ups CHECK Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
  • 6. The LEAN part: A word about INVENTORY buildup and WASTE ng? ...how lo e? m uch tim Nobody Like this... ...how clicked. ? ...effort TIME 3 months Make a Discover design that it decision 3 hours wasnʼt right Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
  • 7. Lean means... • Keep your inventory low. • Talk to your customers. • Make something they want. • Prove your ideas and your interfaces. Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
  • 8. How do you do good user experience work in a lean environment? PROVE IMPROVE Lean UX Fundamentals, 500 Startups Edition 02/2011 JANICE@LUXR.CO janice@luxr.co
  • 9. Lean User Experience Fundamentals Lean UX Fundamentals, 500 Startups Edition 02/2011 JANICE@LUXR.CO TIM@COOPER.COM
  • 10. Lean User Experience is a cross- functional, principle-driven process characterized by rituals that predispose teams to predictable, high-quality, high- velocity user experience outcomes. Lean UX Fundamentals, 500 Startups Edition 02/2011 JANICE@LUXR.CO
  • 11. What are the principles? 1. Design + product management + development = 1 product team 2. Externalize 3. Research with users is the best source of information 4. Focus on solving the right problem 5. Generate many options and decide quickly which to pursue 6. Recognize hypotheses & validate them 7. Rapid cycles: think/make/check Lean UX Fundamentals, 500 Startups Edition 02/2011 janice@luxr.co
  • 12. Lean UX process Users 1. BLAH why Needs 2. BLAH 3. BLAH ple what peo how uct pro d (INSERT BUSINESS THINKING HERE) Bob can... Uses Features (CREATE SKETCHES, WIREFRAMES & PIXELS) This Week User Stories Themed Releases Lean UX Fundamentals, 500 Startups Edition 02/2011
  • 13. Lean UX methods are Lightweight Low-Fi Lo-Tech External Face to Face Collaborative Generative and Decisive Fast Repeatable Routinized Goal Driven Outcome Focused Lean UX Fundamentals, 500 Startups Edition 02/2011 JANICE@LUXR.CO
  • 14. The UX field has Pyramid ABSTRACT CONCEPTS loads of methods Sticky Strategy Ecosystem Map strategy that will work lean. Personas (scenarios) Design Target user (plus a few of my own making) 6-Up Sketching Activity Map Story Boards uses Sticky Triage Story Mapping feature planning Iteration Planning 2 or 3-Up Sketching Test Creation Wireframes Card Sorting IA, IxD, UI Black Hat Session Sketch Boards Prototyping (many kinds) Greyboxing detail design Pair Production/Design Design Bible Pattern Libraries Housecleaning cohesiveness WORKING SOFTWARE Lean UX Fundamentals, 500 Startups Edition 02/2011
  • 15. We also have methods to “get out of the building.” CUSTOMER DEVELOPMENT Listen (talk*) to people** Surveys generative Watch people use competitors Customer acceptance testing with paper prototypes Card sorting evolutionary Usability testing Usertesting.com Behavioral metrics A/B testing quantitative Heat mapping OPTIMIZATION ** WHO? People who match your design target * ABOUT WHAT? What they do, what their life is like, what they use, what their problems are, how they meet their needs now? Lean UX Fundamentals, 500 Startups Edition 02/2011
  • 16. Rituals for lean product teams ABSTRACT CONCEPTS Write the “test” first* User need/quote as sprint name ideate Wireframe check Pairing communicate Retrospective learn Measure Redo improve Housecleaning WORKING SOFTWARE * Most important thing for the problem owner is to define and own the problem. Lean UX Fundamentals, 500 Startups Edition 02/2011
  • 17. Thank You! Janice Fraser www.luxr.co @luxrco #LeanUX Lean UX Fundamentals, 500 Startups Edition 02/2011