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How corporates can lean in to the future
with Lean Startup
Making Elephants Dance
Janice Fraser
Director, Innovation Practice
November 2015
Keep in touch!
@clevergirl
3 Pivotal points in time…and a fourth
Let’s take a moment to remember 1987.
Let’s take a moment to remember 1987.
Let’s take a moment to remember 1987.
Let’s take a moment to remember 1987.
Let’s take a moment to remember 1987.
Let’s take a moment to remember 1987.
“To meet the demands of
the fast-changing
competitive scene, we
must simply learn to love
change as much as we
have hated it in the past.”
–Tom Peters, 1987
Now let’s take a moment to consider today.
Now let’s take a moment to consider today.
Software is disrupting entire industries
$6B Valuation
Financial Services
$19B Valuation
Transportation
$3.2B Acquisition by Google
Home Automation
$3.3B Valuation
Travel & Hospitality
$20B Valuation
Entertainment
S&P 500 churn since 2002
ADDED TO the index LEFT the index
The greatest risk for any
business today is the pace
of change.
Our management theories are 100 years old, defining
“management” as creating efficiency through:
Source: Management Theory and Practice, G. A. Cole, 2004
Planning
Our management theories are 100 years old, defining
“management” as creating efficiency through:
Source: Management Theory and Practice, G. A. Cole, 2004
Planning
Organizing
Our management theories are 100 years old, defining
“management” as creating efficiency through:
Source: Management Theory and Practice, G. A. Cole, 2004
Planning
Organizing
Motivating
Our management theories are 100 years old, defining
“management” as creating efficiency through:
Source: Management Theory and Practice, G. A. Cole, 2004
Planning
Organizing
Motivating
Controlling
Our management theories are 100 years old, defining
“management” as creating efficiency through:
Source: Management Theory and Practice, G. A. Cole, 2004
Planning
Organizing
Motivating
Controlling
Our management theories are 100 years old, defining
“management” as creating efficiency through:
Source: Management Theory and Practice, G. A. Cole, 2004
For 100 years, the business
world has emphasized
planning and control as a
means of ensuring predictable
outcomes.
When change is your greatest threat,
When change is your greatest threat,
plans and predictions are (literally)
When change is your greatest threat,
plans and predictions are (literally)
unbelievable.
Tom Peters saw the problem
coming in 1987, but nobody
really figured out what to do
about it, until now.
Entrepreneurship is the solution,
creating a steady stream of innovation
that leads and responds to change.
Lean Startup is a management approach
that mitigates the risk of change, turning
it into an asset that can be leveraged, by
supporting entrepreneurship throughout
any company.
Lean Startup is not religion.
These are not rigid rules set in stone.
I don’t care if you use the jargon.
It’s the thought behind your action that counts.
JUNE & PETE’S
Wedding Cake
A STORY
JunePete
April
May
June
July
August
sedonaweddingcakes.com
freebestpictures.blogspot.com
thekitchn.com
Zoe Clark, The Cake Parlour
Zoe Clark, The Cake Parlour
sedonaweddingcakes.com
sedonaweddingcakes.com
sedonaweddingcakes.com
Zoe Clark, The Cake Parlour
Lean Startup
Lean Startup methodology
reconceives all our efforts as
experiments with a simple goal:

To test our strategies to see
which parts are working and
which are not.
—Eric Ries, The Leader’s Guide
1. Begin with a clear hypothesis.
2. Test predictions empirically by giving
customers a chance to take some action.
3. Measure customer behavior.
4. Make a decision to act based on what
you’ve learned.
How do you retool for
entrepreneurship when your
management structure is
optimized for planning and
accountability processes that
look like this?
Analyze
Plan
Stakeholders
Feedback
Revise
Budget (staged-gate system)
Approve
Execute
Measure
Level 1: Project processes
Start prioritizing assumptions, running experiments, measuring outcomes,
and making learnings-based decisions.
Level 2: Broad company culture
Share the experience and value with leadership. Share the know-how with
teams. Emphasize experiential learning and corporate storytelling.
Level 3: Deep operating systems
Yes, You Can. Retool incentive, budget allocations, and other management
mechanisms.
To change your company, target three levels:
How The Process Level Works
release
release
MAKE
MAKE
THINK
release
MAKE
RISK=UNVALIDATEDEFFORT
TIME
Plot the difference
Lots of little wiggles
release
release
MAKE
MAKE
THINK
release
MAKE
RISK=UNVALIDATEDEFFORT
TIME
Lots of little wiggles
release
release
MAKE
MAKE
THINK
release
MAKE
RISK=UNVALIDATEDEFFORT
TIME
release
release
MAKE
MAKE
THINK
release
MAKE
RISK=UNVALIDATEDEFFORT
TIME
Each wiggle is a learning cycle
Build
Measure
Learn
It’s a blow to our egos when we
discover that a lot of our beliefs
about the future are wrong.
But when we get over that, it’s quite
liberating. We realize that we don’t
need to know everything.
We can put our ideas to the test and
change course based on what we
learn.
—Eric Ries, The Leader’s Guide
• Teams shift questioning from “can this be done” to “should
this be done?”
• Seeing predictions falsified inspires exploration and fosters
informed humility.
• Seeing customers actions creates confidence.
• Confidence creates a drive for definitive action.
• Experimentation discourages vagueness and ambiguity.
Impact of working at the Project Process level
Fostering the Entrepreneurial Culture
Fostering the Entrepreneurial Culture
Leadership

Your vision is your destination, and anything (or anyone) that gets in the way needs to be
open to change. People are the engine. Do your beliefs and values support or hinder
entrepreneurial innovation?
Fostering the Entrepreneurial Culture
Leadership

Your vision is your destination, and anything (or anyone) that gets in the way needs to be
open to change. People are the engine. Do your beliefs and values support or hinder
entrepreneurial innovation?
Storytelling

Tell stories at all levels of the organization, in large and small ways, all the time. How do
we talk about success and failure? What values are our stories reinforcing?
Fostering the Entrepreneurial Culture
Leadership

Your vision is your destination, and anything (or anyone) that gets in the way needs to be
open to change. People are the engine. Do your beliefs and values support or hinder
entrepreneurial innovation?
Storytelling

Tell stories at all levels of the organization, in large and small ways, all the time. How do
we talk about success and failure? What values are our stories reinforcing?
Team Structure

Entrepreneurial teams are cross-functional, collaborative, and fully dedicated. Recognize
the systems that are creating drag on your startup teams and begin devising strategies to
change them.
Change the Deep Operating Systems LAST
Project Finance

Establish startup boards that function like investors. Startups don’t fail, the just run out
of money.
Accountability

Re-evaluate how the Corporation monitors progress, manages risk, and measures
effectiveness. Implement an innovation accounting system that monitors value creation.
Performance Management

Rewarding people in both monetary and non-monetary ways for outcomes and value
creation, rather than mere output. It’s about the value of what you do not the quantity of
what you do.
Thank you!
@clevergirl

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Making Elephants Dance -- How corporates can lean into the future with Lean Startup

  • 1. How corporates can lean in to the future with Lean Startup Making Elephants Dance Janice Fraser Director, Innovation Practice November 2015
  • 3. 3 Pivotal points in time…and a fourth
  • 4. Let’s take a moment to remember 1987.
  • 5. Let’s take a moment to remember 1987.
  • 6. Let’s take a moment to remember 1987.
  • 7. Let’s take a moment to remember 1987.
  • 8. Let’s take a moment to remember 1987.
  • 9. Let’s take a moment to remember 1987.
  • 10. “To meet the demands of the fast-changing competitive scene, we must simply learn to love change as much as we have hated it in the past.” –Tom Peters, 1987
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. Now let’s take a moment to consider today.
  • 16. Now let’s take a moment to consider today.
  • 17. Software is disrupting entire industries $6B Valuation Financial Services $19B Valuation Transportation $3.2B Acquisition by Google Home Automation $3.3B Valuation Travel & Hospitality $20B Valuation Entertainment
  • 18. S&P 500 churn since 2002 ADDED TO the index LEFT the index
  • 19. The greatest risk for any business today is the pace of change.
  • 20. Our management theories are 100 years old, defining “management” as creating efficiency through: Source: Management Theory and Practice, G. A. Cole, 2004
  • 21. Planning Our management theories are 100 years old, defining “management” as creating efficiency through: Source: Management Theory and Practice, G. A. Cole, 2004
  • 22. Planning Organizing Our management theories are 100 years old, defining “management” as creating efficiency through: Source: Management Theory and Practice, G. A. Cole, 2004
  • 23. Planning Organizing Motivating Our management theories are 100 years old, defining “management” as creating efficiency through: Source: Management Theory and Practice, G. A. Cole, 2004
  • 24. Planning Organizing Motivating Controlling Our management theories are 100 years old, defining “management” as creating efficiency through: Source: Management Theory and Practice, G. A. Cole, 2004
  • 25. Planning Organizing Motivating Controlling Our management theories are 100 years old, defining “management” as creating efficiency through: Source: Management Theory and Practice, G. A. Cole, 2004
  • 26. For 100 years, the business world has emphasized planning and control as a means of ensuring predictable outcomes.
  • 27.
  • 28. When change is your greatest threat,
  • 29. When change is your greatest threat, plans and predictions are (literally)
  • 30. When change is your greatest threat, plans and predictions are (literally) unbelievable.
  • 31. Tom Peters saw the problem coming in 1987, but nobody really figured out what to do about it, until now.
  • 32. Entrepreneurship is the solution, creating a steady stream of innovation that leads and responds to change.
  • 33. Lean Startup is a management approach that mitigates the risk of change, turning it into an asset that can be leveraged, by supporting entrepreneurship throughout any company.
  • 34. Lean Startup is not religion. These are not rigid rules set in stone. I don’t care if you use the jargon. It’s the thought behind your action that counts.
  • 35. JUNE & PETE’S Wedding Cake A STORY
  • 41. Zoe Clark, The Cake Parlour
  • 42. Zoe Clark, The Cake Parlour
  • 43.
  • 48. Lean Startup methodology reconceives all our efforts as experiments with a simple goal:
 To test our strategies to see which parts are working and which are not. —Eric Ries, The Leader’s Guide
  • 49. 1. Begin with a clear hypothesis. 2. Test predictions empirically by giving customers a chance to take some action. 3. Measure customer behavior. 4. Make a decision to act based on what you’ve learned.
  • 50. How do you retool for entrepreneurship when your management structure is optimized for planning and accountability processes that look like this? Analyze Plan Stakeholders Feedback Revise Budget (staged-gate system) Approve Execute Measure
  • 51. Level 1: Project processes Start prioritizing assumptions, running experiments, measuring outcomes, and making learnings-based decisions. Level 2: Broad company culture Share the experience and value with leadership. Share the know-how with teams. Emphasize experiential learning and corporate storytelling. Level 3: Deep operating systems Yes, You Can. Retool incentive, budget allocations, and other management mechanisms. To change your company, target three levels:
  • 52. How The Process Level Works
  • 54. Lots of little wiggles release release MAKE MAKE THINK release MAKE RISK=UNVALIDATEDEFFORT TIME
  • 55. Lots of little wiggles release release MAKE MAKE THINK release MAKE RISK=UNVALIDATEDEFFORT TIME
  • 57. It’s a blow to our egos when we discover that a lot of our beliefs about the future are wrong. But when we get over that, it’s quite liberating. We realize that we don’t need to know everything. We can put our ideas to the test and change course based on what we learn. —Eric Ries, The Leader’s Guide
  • 58. • Teams shift questioning from “can this be done” to “should this be done?” • Seeing predictions falsified inspires exploration and fosters informed humility. • Seeing customers actions creates confidence. • Confidence creates a drive for definitive action. • Experimentation discourages vagueness and ambiguity. Impact of working at the Project Process level
  • 60. Fostering the Entrepreneurial Culture Leadership
 Your vision is your destination, and anything (or anyone) that gets in the way needs to be open to change. People are the engine. Do your beliefs and values support or hinder entrepreneurial innovation?
  • 61. Fostering the Entrepreneurial Culture Leadership
 Your vision is your destination, and anything (or anyone) that gets in the way needs to be open to change. People are the engine. Do your beliefs and values support or hinder entrepreneurial innovation? Storytelling
 Tell stories at all levels of the organization, in large and small ways, all the time. How do we talk about success and failure? What values are our stories reinforcing?
  • 62. Fostering the Entrepreneurial Culture Leadership
 Your vision is your destination, and anything (or anyone) that gets in the way needs to be open to change. People are the engine. Do your beliefs and values support or hinder entrepreneurial innovation? Storytelling
 Tell stories at all levels of the organization, in large and small ways, all the time. How do we talk about success and failure? What values are our stories reinforcing? Team Structure
 Entrepreneurial teams are cross-functional, collaborative, and fully dedicated. Recognize the systems that are creating drag on your startup teams and begin devising strategies to change them.
  • 63. Change the Deep Operating Systems LAST Project Finance
 Establish startup boards that function like investors. Startups don’t fail, the just run out of money. Accountability
 Re-evaluate how the Corporation monitors progress, manages risk, and measures effectiveness. Implement an innovation accounting system that monitors value creation. Performance Management
 Rewarding people in both monetary and non-monetary ways for outcomes and value creation, rather than mere output. It’s about the value of what you do not the quantity of what you do.
  • 64.