Silicon Valley-style tech startups are disrupting everything from hair color & nail polish to fashion design and durable products. This is a quick look at some of the most interesting trends. Mostly pictures, not a lot of words.

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How Startups Are Reshaping the
Landscape
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Trends in Retail
Janice Fraser
Managing Designer

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TREND 1
“REINVENT HOW PRODUCTS
ARE CHOSEN FOR OFFER”
A handful of companies have broken away from established value
chain models.
One such category is “Fast Fashion,” which does away with the
“Seasonal” apparel cycles and centralized “buyers”, in favor of letting
the consumers make the decision. Key examples of this are Lolly
Wolly Doodle and Betabrand.”

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TREND 2
“PICK OFF STEPS IN THE
CUSTOMER JOURNEY”

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“DINNER”
DECIDE
WHAT TO
EAT THIS
WEEK
MAKE
SHOPPING
LIST
GO TO
STORES
PREP
INGREDIENTS
COOK

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TREND 3
“REFORMULATE THE
PRODUCT...AND THE
BRAND”

20. “PERSONAL CARE”
...GO TO NORDSTROM...
READ ABOUT
TOXINS IN
MAKEUP
...GO TO WHOLEFOODS...
...GO TO SEPHORA...
CORNER
SALESPERSON
FOR AN HOUR
READ ABOUT
NEW PRODUCTS
WHICH
COUNTER??!
TAKE AN
AFTERNOON OFF
...GO TO CVS... WEEP QUIETLY
TO SELF
LOSE YOUR JOB
WHICH
SHELF??!

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NO AMONIA, NO PHTHALATES

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TREND 4
“REINTERMEDIATE”

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THANK YOU
JANICE FRASER
@CLEVERGIRL