1. Lean Startup
Product Teams
Janice Fraser
November 2013
Tuesday, October 29, 13

2. © LUXR.CO 2013
Tuesday, October 29, 13

3. TWEET!
@clevergirl
#LeanStartup
cc @LUXRCO
© LUXR.CO 2013
Tuesday, October 29, 13

4. © 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13

5. June & Pete’s
Wedding Cake
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13

6. http://saptstrength.com/
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13

7. June
Pete
http://saptstrength.com/
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13

8. http://saptstrength.com/
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13

9. April
May
June
July
August
http://saptstrength.com/
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13

10. sedonaweddingcakes.com
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13

11. freebestpictures.blogspot.com
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Tuesday, October 29, 13

12. thekitchn.com
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Tuesday, October 29, 13

13. Zoe Clark, The Cake Parlour
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13

14. Zoe Clark, The Cake Parlour
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13

15. sedonaweddingcakes.com
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13

16. sedonaweddingcakes.com
Zoe Clark, The Cake Parlour
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13

17. LEAN
Startup
© 2013 LUXr Incorporated, www.luxr.co
Tuesday, October 29, 13

18. LEAN
Startup
© LUXR.CO APRIL 2013
Tuesday, October 29, 13

19. Build
measure
learn!
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Tuesday, October 29, 13

20. © LUXR.CO APRIL 2013
Tuesday, October 29, 13

21. © LUXR.CO APRIL 2013
Tuesday, October 29, 13

22. Lean Startup is NOT
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Tuesday, October 29, 13

23. Lean Startup is NOT
Cheap Startup
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Tuesday, October 29, 13

24. Lean Startup is NOT
Cheap Startup
Fast Startup
© LUXR.CO 2013
Tuesday, October 29, 13

25. Lean Startup is NOT
Cheap Startup
Fast Startup
Shortcut Startup
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Tuesday, October 29, 13

26. Lean Startup is...
© LUXR.CO APRIL 2013
Tuesday, October 29, 13

27. Lean Startup is...
An approach for building companies that are
creating new products and services in
situations of extreme uncertainty.
© LUXR.CO APRIL 2013
Tuesday, October 29, 13

28. Lean Startup is...
An approach for building companies that are
creating new products and services in
situations of extreme uncertainty.
The approach advocates creating small
products that test the entrepreneur’s
assumptions, and using customer feedback to
evolve the product, thereby reducing waste.
© LUXR.CO APRIL 2013
Tuesday, October 29, 13

29. 1.
2.
3.
4.
List your assumptions.
Understand your customers.
Experiment efficiently.
Adjust direction based on evidence.
© LUXR.CO APRIL 2013
Tuesday, October 29, 13

30. Lean Startup advocates experiments & learning
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Tuesday, October 29, 13

31. Go backward to go forward.
Learn
Build
Measure
© LUXR.CO APRIL 2013
Tuesday, October 29, 13

32. Go backward to go forward.
Learn
Build
Measure
© LUXR.CO APRIL 2013
Tuesday, October 29, 13

33. Go backward to go forward.
Learn
Build
Measure
© LUXR.CO APRIL 2013
Tuesday, October 29, 13

34. Go backward to go forward.
Learn
Build
Measure
© LUXR.CO APRIL 2013
Tuesday, October 29, 13

35. Go backward to go forward.
Learn
Build
Measure
© LUXR.CO APRIL 2013
Tuesday, October 29, 13

36. Think of it like this...
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Tuesday, October 29, 13

37. Think of it like this...
TDD
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Tuesday, October 29, 13

38. Think of it like this...
TDD
A Lean Startup is a test-driven
COMPANY
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Tuesday, October 29, 13

39. Victory is
measured in
learning.
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Tuesday, October 29, 13

40. RISK = UNVALIDATED EFFORT
Plot the difference
MAKE
MAKE
MAKE
release
release
release
THINK
TIME
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Tuesday, October 29, 13

41. RISK = UNVALIDATED EFFORT
Lots of little wiggles
TIME
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Tuesday, October 29, 13

42. RISK = UNVALIDATED EFFORT
Lots of little wiggles
TIME
© LUXR.CO 2013
Tuesday, October 29, 13

43. RISK = UNVALIDATED EFFORT
Each wiggle is a learning cycle.
MEASURE
MAKE
BUILD
LEARN
© LUXR.CO 2013
Tuesday, October 29, 13
release
BUILD
TIME

44. This will change
how you think
about your role,
your work, your
team, your process.
© LUXR.CO 2013
Tuesday, October 29, 13

45. © LUXR.CO 2013
Tuesday, October 29, 13

46. Principles for Lean Startup Teams
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Tuesday, October 29, 13

47. Principles for Lean Startup Teams
1. Team first, then product.
© LUXR.CO 2013
Tuesday, October 29, 13

48. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
© LUXR.CO 2013
Tuesday, October 29, 13

49. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
© LUXR.CO 2013
Tuesday, October 29, 13

50. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
© LUXR.CO 2013
Tuesday, October 29, 13

51. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
© LUXR.CO 2013
Tuesday, October 29, 13

52. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
© LUXR.CO 2013
Tuesday, October 29, 13

53. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
7. Drive toward goals and measure outcomes.
© LUXR.CO 2013
Tuesday, October 29, 13

54. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
7. Drive toward goals and measure outcomes.
8. Ideas are cheap. Have a lot of them.
© LUXR.CO 2013
Tuesday, October 29, 13

55. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
7. Drive toward goals and measure outcomes.
8. Ideas are cheap. Have a lot of them.
9. Decide quickly. Hold decisions lightly.
© LUXR.CO 2013
Tuesday, October 29, 13

56. Principles for Lean Startup Teams
1. Team first, then product.
2. PM + Dev + UX = 1 Product Team
3. Work out loud.
4. Make processes repeatable, then routine.
5. Don’t get stuck in your happy place.
6. Invest in clarifying the problem.
7. Drive toward goals and measure outcomes.
8. Ideas are cheap. Have a lot of them.
9. Decide quickly. Hold decisions lightly.
10. Don’t carry the past.
© LUXR.CO 2013
Tuesday, October 29, 13

57. 1
Team first,
then product
© LUXR.CO 2013
Tuesday, October 29, 13

58. Team first,
then product
© LUXR.CO 2013
Tuesday, October 29, 13

59. Team first,
then product
• Who’s on the team
© LUXR.CO 2013
Tuesday, October 29, 13

60. Team first,
then product
• Who’s on the team
• How they work together
© LUXR.CO 2013
Tuesday, October 29, 13

61. Team first,
then product
• Who’s on the team
• How they work together
• What they believe
© LUXR.CO 2013
Tuesday, October 29, 13

62. Team first,
then product
• Who’s on the team
• How they work together
• What they believe
• Invest time in developing productive
relationships
© LUXR.CO 2013
Tuesday, October 29, 13

63. Burning
social capital
© LUXR.CO 2013
Tuesday, October 29, 13

64. Chris Min
10 years as CEO, Wharton MBA,
Silicon Valley trained
Tuesday, October 29, 13

65. Tuesday, October 29, 13

66. The Influence of Agile
© LUXR.CO 2013
Tuesday, October 29, 13

67. The Influence of Agile
“The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
© LUXR.CO 2013
Tuesday, October 29, 13

68. The Influence of Agile
“The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
“The courage to discard failing
solutions and seek new ones
encourages simplicity.
© LUXR.CO 2013
Tuesday, October 29, 13

69. The Influence of Agile
“The courage to speak truths,
pleasant or unpleasant, fosters
communication and trust.
“The courage to discard failing
solutions and seek new ones
encourages simplicity.
“The courage to seek real,
concrete answers creates
feedback.”
© LUXR.CO 2013
Tuesday, October 29, 13

70. Lean Startup teams believe in...
(from Lean Manufacturing and Extreme Programming)
Simplicity
Courage
Trust
Process
Continuous Improvement
© LUXR.CO 2013
Tuesday, October 29, 13

71. If you get the
team right, you’ll
find your way to
the right product.
© LUXR.CO 2013
Tuesday, October 29, 13

72. 10
Don’t carry
the past.
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Tuesday, October 29, 13

73. © LUXR.CO 2013
Tuesday, October 29, 13

74. Tom Conrad
Grew Pandora from 10 people to IPO
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Tuesday, October 29, 13

75. © LUXR.CO 2013
Tuesday, October 29, 13

76. © LUXR.CO 2013
Tuesday, October 29, 13

77. © LUXR.CO 2013
Tuesday, October 29, 13

78. © LUXR.CO 2013
Tuesday, October 29, 13

79. © LUXR.CO 2013
Tuesday, October 29, 13

80. Thank you!
@clevergirl
@LUXRCO
© LUXR.CO 2013
Tuesday, October 29, 13