Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit)

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The document discusses the Lean Startup approach, which advocates for building companies creating new products and services in situations of extreme uncertainty. It promotes creating small products to test assumptions, using customer feedback to evolve the product and reduce waste. Key principles are to list assumptions, understand customers, experiment efficiently, and adjust direction based on evidence learned. The approach emphasizes rapid learning cycles of building, measuring, and learning from minimum viable products and releases.

Business Technologie

Lean Startup:
What’s the Big Deal?
Janice Fraser
December 2013

Wednesday, December 4, 13

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Wednesday, December 4, 13

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TWEET!
@clevergirl
@luxrco
#LeanStartup

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June & Pete’s

Wedding Cake

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June

Pete

http://saptstrength.com/

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April
May
June
July
August

http://saptstrength.com/

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sedonaweddingcakes.com

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freebestpictures.blogspot.com

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thekitchn.com

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Zoe Clark, The Cake Parlour

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sedonaweddingcakes.com

Zoe Clark, The Cake Parlour

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LEAN
Startup
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Wednesday, December 4, 13

LEAN
Startup
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Wednesday, December 4, 13

Build
measure
learn!

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Wednesday, December 4, 13

© LUXR.CO APRIL 2013
Wednesday, December 4, 13

Lean Startup is NOT

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Wednesday, December 4, 13

Lean Startup is NOT

Cheap Startup

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Wednesday, December 4, 13

Lean Startup is NOT

Cheap Startup
Fast Startup

© LUXR.CO 2013
Wednesday, December 4, 13

Lean Startup is NOT

Cheap Startup
Fast Startup
Shortcut Startup
© LUXR.CO 2013
Wednesday, December 4, 13

Lean Startup is...

© LUXR.CO APRIL 2013
Wednesday, December 4, 13

Lean Startup is...
An approach for building companies that are
creating new products and services in
situations of extreme uncertainty.

© LUXR.CO APRIL 2013
Wednesday, December 4, 13

Lean Startup is...
An approach for building companies that are
creating new products and services in
situations of extreme uncertainty.
The approach advocates creating small
products that test the entrepreneur’s
assumptions, and using customer feedback to
evolve the product, thereby reducing waste.

© LUXR.CO APRIL 2013
Wednesday, December 4, 13

1.
2.
3.
4.

List your assumptions.
Understand your customers.
Experiment efficiently.
Adjust direction based on evidence.

© LUXR.CO APRIL 2013
Wednesday, December 4, 13

Lean Startup advocates experiments & learning

© LUXR.CO APRIL 2013
Wednesday, December 4, 13

Go backward to go forward.
Learn

Build

Measure

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Wednesday, December 4, 13

Think of it like this...

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Wednesday, December 4, 13

Think of it like this...

TDD

© LUXR.CO 2013
Wednesday, December 4, 13

Think of it like this...

TDD
A Lean Startup is a test-driven
COMPANY

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Wednesday, December 4, 13

Victory is
measured in
learning.

© LUXR.CO 2013
Wednesday, December 4, 13

RISK = UNVALIDATED EFFORT

Plot the difference

MAKE
MAKE
MAKE

release

release

release

THINK

TIME

© LUXR.CO 2013
Wednesday, December 4, 13

RISK = UNVALIDATED EFFORT

Lots of little wiggles

TIME

© LUXR.CO 2013
Wednesday, December 4, 13

RISK = UNVALIDATED EFFORT

Each wiggle is a learning cycle.

MEASURE
MAKE

BUILD

LEARN
© LUXR.CO 2013
Wednesday, December 4, 13

release

BUILD

TIME

This will change
how you think
about your role,
your work, your
team, your process.
© LUXR.CO 2013
Wednesday, December 4, 13

Thank you!
Luxr.co
Radically helpful workshops for
startup founders
First month free...use discount code:

LSASummit
© LUXR.CO 2013
Wednesday, December 4, 13

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Lean Startup: What's the Big Deal? (2013 Latino Innovators Summit)

1. Lean Startup: What’s the Big Deal? Janice Fraser December 2013 Wednesday, December 4, 13

3. Luxr.co Radically helpful workshops for startup founders First month free...use discount code: LSASummit © LUXR.CO 2013 Wednesday, December 4, 13

28. Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. © LUXR.CO APRIL 2013 Wednesday, December 4, 13

29. Lean Startup is... An approach for building companies that are creating new products and services in situations of extreme uncertainty. The approach advocates creating small products that test the entrepreneur’s assumptions, and using customer feedback to evolve the product, thereby reducing waste. © LUXR.CO APRIL 2013 Wednesday, December 4, 13

30. 1. 2. 3. 4. List your assumptions. Understand your customers. Experiment efficiently. Adjust direction based on evidence. © LUXR.CO APRIL 2013 Wednesday, December 4, 13

41. RISK = UNVALIDATED EFFORT Plot the difference MAKE MAKE MAKE release release release THINK TIME © LUXR.CO 2013 Wednesday, December 4, 13

44. RISK = UNVALIDATED EFFORT Each wiggle is a learning cycle. MEASURE MAKE BUILD LEARN © LUXR.CO 2013 Wednesday, December 4, 13 release BUILD TIME

45. This will change how you think about your role, your work, your team, your process. © LUXR.CO 2013 Wednesday, December 4, 13

46. Thank you! Luxr.co Radically helpful workshops for startup founders First month free...use discount code: LSASummit © LUXR.CO 2013 Wednesday, December 4, 13