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1""|!"
The!6!key!challenges!for!Startups!
Presented"by"Aldo"de"Jong,"co4founder"Claro"Partners"and"
Startupbootcamp"IoT"&"Data"
20"November"2015,"BBVA"Startup"League"
2""|!"
“The!internet!of!things!is!built!by!startups.!!
Most!of!them!are!just!solu<ons!looking!for!a!problem...”!
3""|!"
About"CLARO!PARTNERS"
WHO!WE!ARE!
Claro"Partners"is"an"interna<onal!!
business!innova<on!and!service!design!firm!
5""|!"
WHAT!WE!DO!
We"navigate"disrup<ve!shiLs!in"business"and"
society"to"develop"new!market!opportuni<es!
and!strategies.!
HOW!WE!DO!IT!
By"combining"social!science,!
experience!design!and!business!
strategy."
7""|!"
OUR!APPROACH!
Combine!macro!
and!micro!views!!
Combine"
qualita<ve!and!
quan<ta<ve!data!
Iterate!during"
the"process""
Start"with"
the!user!
Have"a!holis<c!
perspec<ve!
OUR!TEAM!
Our!team!has!purpose!built!
diversity,!with"passionate"people"
from"diverse"cultural"and"
professional"backgrounds"
9""|!"
Our"work"with"
startups"
10""|!"
Understanding"the!startup!
ecosystem!and"disrupTon"to"
the"business!landscape!
11""|!"
Having"a!network!of!
collaborators!in"the"
startup"world."
Accelerators""
and"Pre4
accelerators"
Funds"and"
investor"
community"
Startup""
Networks"
Product"
development,"
legal"and"NPI"
Co4working/"
Incubator""
organisaTons"
Experts"in""
design,"
"development,"
engineering"and"
manufacturing"
12""|!"
Building!bridges!
between!corpora<ons!
and!startups."
13""|!"
Running!workshops,!
hackathons,!labs,!jams!and!
accelera<on!programs!that"
help"new"ideas"to"grow."
14""|!"
CoSFounders!of"
Startupbootcamp!IoT!&!Data."
15""|!"
Challenges"that"
startups"face"
16""|!"
Experts!iden<fied!4!typical!startup!profiles!!
Good!concept,!but$it’s$
overly$niche$
!
!
"
"
"
"
"
The"soware"was"
developed"to"solve"a"
very"specific"problem.""
"
1! 2! 3! 4!
Great!tech!skills,!but$no$
marketable$app$
!
!
!
!
!
!
"
The"soware"was"
developed"to"solve"a"
tech"challenge."
"
The"startup"needs"to"
define"its"value"
proposiTon,"key"
customer"segments"and"
business"model."
Great!concept,!but$no$
business$plan$
!
!
!
!
!
!
"
The"soware"was"
developed"with"li^le"
regard"for"business."
"
The"startup"needs"
business"fundamentals"
and"a"clear"go4to4market"
plan"and"strategy."
"
Good!concept,!but$not$
commi5ed$$
!
!
!
!
!
!
"
The"soware"was"
developed"only"as"a"
part4Tme"hobby."
"
The"startup"hesitates"to"
risk"and"invest"Tme"and"
money"for"full4Tme"app"
development."
"
17""|!"
3""Showcase"the"concept"
4""Think"of"the"business"model"
5""Find"the"strategy"for"engaging"
customers"
2""Validate"the"potenTal"market"
1""Come"up"with"a"value"proposiTon"
6""Understand"the"emerging"
space"
The!top!6!challenges!that!startups!face!don’t!include!fundraising.!
If"these"challenges"are"addressed"well,"there"is"plenty"of"investment"money"available."
18""|!"
We"have"created"a"!
training!and!
mentoring!program!
to"address"these"
challenges,"which"
can"be"delivered"f2f"
and"remotely"
Value"ProposiTon"
Customer"Engagement"
Business"Model"
Market"ValidaTon"
1"
"2"
"3!
"4"
"5"
Concept"Showcase""3"
Bridging"the"
physical"and"digital""
"6"
19""|!"
Thank!you!!
ConTnue"the"conversaTon"on"
@claropartners!@sbcIoT_Data!@aldodj!
Aldo!de!Jong!|!Partner!
aldo.dejong@claropartners.com"
aldo@startupbootcamp.org"
+34"647"857"922"(m)"

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Key challenges for Startups and how to address them