6. 6 |
CHALLENGE 3 | IoT Creators struggle most when scaling up to a commercial offer
Deliver
Manufacture
Prototype
Concept
Challenges:
• Prototyping hardware was not scalable
• Programmed elements needed to be
redesigned
• Multiple other elements: product casing,
platform and cloud services, etc.
13. 13 |
IoT data from wearables is special, but its full potential value is realized when
combined with data from other sources
Low-friction
Real-time
Personal
Measures body
Always-on
Image by Withings
15. 15 |
✚
✚ ✚
John is running Alice is in the office
Door opened w/o key Face of visitor scanned Friend database checked
INSIGHT:
Stranger is alone in apartment
TRIGGERSUSER AFFINITY
New data sets can push us from uncovering insights to delivering experiences
16. 16 |
EXPERIENCE:
Home safety & peace of mind
✚
✚
✚
✚
✚ ✚
John is running Alice is in the office
Door opened w/o key Face of visitor scanned Friend database checked
Light blinks red Radio sounds off alarm Neighbors are notified Police visits apartment
TRIGGERSACTIONS
New data sets can push us from uncovering insights to delivering experiences