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Content
1. About Claro
2. Why do we need a new way of working?
3. What is autonomy in alignment?
4. How to transition and adapt?
5. Discussion
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WHO WE ARE
Claro Partners is an international
business innovation and service
design firm.
We make sense of disruptive shifts
in business and society to develop
new market opportunities,
strategies and business models.
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WHAT WE DO
By combining social science,
design thinking and business
strategy, we lead our clients to
solutions that create value for
both business and for society.
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We take an ethnographic approach to business and design challenges
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The traditional organisation
is struggling to innovate
and attract talent.
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New attitudes
towards jobs and
lifestlye
New expectations
towards
customisation of
products
New capabilities to
get things done
independently
New balance of
economies of scale vs.
economies of small
Large scale, hierarchal organisations were not built for current context
We need new
organizational design
for a new dynamic reality
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ROLESMany stages and titles Flexible roles
CONTROLHierarchy of control Decentralised decisions
RESOURCES AND IDEASIsolated in teams and departments Rapid diffusion
PEOPLE ACCESSLimited Short and available pathways
CULTUREStatus valued Non-status related set of values
WORKExecution Creativity and initiative
TRADITIONAL HR MODEL VALUE CREATION NETWORK
Centralised
Inflexible, rigid and highly defined
Roles, stages and relationships
VALUE CREATION
STRUCTURE
REWARDS AND INCENTIVES
Decentralised
Adaptive capacity, dynamic
For value added to the network
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Machine Family Organism
This points us to a new metaphor for the organisation
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Value creation networks will only function with “autonomy in alignment”
Control
FreedomControl Autonomy in alignment
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Autonomy in alignment should be present in structure, people, experience
Who is the new
employee?
What does the structure
look like?
What is their
experience from
recruit to alumni?
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What does the structure
look like?
1) Organizational Structure
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Structures for value creation networks
3 NETWORK
2 HUB & SPOKES
1 SEPARATE CELLS
individuals teams
1) Organizational Structure
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Separate cells| every person is a virtual company and delivers end-to-end
products to their own customers
Alex
Nick
CliveDave
Josh
1) Organisational structure
Matt Black Systems
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Hub & Spokes| cells share a fundamental set of capabilities that
enable them to deliver a product or service
1) Organisational structure
Handelsbanken
LeedsChippenham
Poole
Ipswich
London
Yeovil
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Network| every team owns one piece of the service
1) Organisational structure
Spotify
Ads
Track
listing
Artist
pages
Play button
Discovery
Browsing
experience
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Structures for value creation networks
3 NETWORK
2 HUB & SPOKES
1 SEPARATE CELLS
individuals teams
1) Organizational Structure
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The operating system that enables autonomy in alignment
Common Principles
#1 Be accountable to the customer before the company
#2 Organise around offers, not capabilities
#3 Set the direction, not the route
#4 Enable problem-solving, don´t provide the solutions
#5 Don´t set it and forget it
Separate Cells
Hub and spoke
Network
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People are the most
important element
of a value creation
network
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“I am responsible for taking action, asking questions, getting
answers, and making decisions. I won’t wait for someone to tell
me. If I need to know, I’m responsible for asking.”
Learning-maniac pledge, WD40
2) People
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Value creator characteristics
For finding their own solutions
• Curious
• Resourceful
• Collaborative
For being adaptive
• Has or can acquire multiple skills
• Holistic thinker
• Responsible risk taker
For a culture based on norms, not standards
• Self-motivated
• Self-disciplined
• Has empathy
2) People
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3) Journey
What is their
experience from
recruit to alumni?
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Autonomy in alignment should be present in structure, people, experience
Who is the new
employee?
What does the structure
look like?
What is their
experience from
recruit to alumni?
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Make complex, simple:
Survey
Workshops
EXPERIENCESTRUCTURE BEHAVIOUR
Set-up Orange Code Agile Way of Working
New Roles
New Responsibilities
Ground Rules
Agile Coach
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Make complex, simple:
Survey
Workshops
EXPERIENCESTRUCTURE BEHAVIOUR
Set-up Orange Code Agile Way of Working
New Roles
New Responsibilities
Ground Rules
Agile Coach
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Make complex, simple:
Survey
Workshops
EXPERIENCESTRUCTURE BEHAVIOUR
Set-up Orange Code Agile Way of Working
New Roles
New Responsibilities
Ground Rules
Agile Coach
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Make complex, simple:
Ground Rules
Agile Coach
Survey
Workshops
EXPERIENCESTRUCTURE BEHAVIOUR
Set-up Orange Code
New Roles
New Responsibilities
Agile Way of Working
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• We need a new way of working
• Organisational structures for value creating networks
• New employee profile
• New employee experience
• Transition top-down or bottom-up
Summary
47. Claro Partners
www.claropartners.com
+34 931 786 332
Aldo de Jong
Co-founder + Partner
aldo.dejong@claropartners.com
Leo Kubrak
leo.kubrak@claropartners.com
Harry Wilson
harry.wilson@claropartners.com
Let’s continue
the conversation…