The document discusses opportunities for the travel industry related to the 2012 London Olympics. It notes that the Olympics will bring millions of visitors to London, boosting consumer spending and demand across various sectors including retail, leisure, travel, and more. The travel industry can capitalize on this opportunity through strategic planning, developing their online and mobile presence, and offering innovative services to visitors. Technology will also play a key role during the Olympics in areas like operations, business, and communications.

1. TRAVEL INDUSTRY:
Are You Ready for the 2012, London?
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2. Olympics 2012, London
London Olympics is all set to revolutionize the UK industries for years to come. And the travel
industry can expect to discover new markets and source of revenues.
London 2012 symbolizes a fantastic opportunity for the travel industry to show the visitors that
travel industry in UK is one of the best. With over 9 million visitors expected, there are big
commercial laurels for those companies that are gearing up for the greatest show on the planet.
Quick 2012 Olympics Facts
. Number of foreign visitors: 350,000 per day
. 800,000 people are expected to use public transport
. F&B potential: 18 million meals
. Value of tourism benefit: an additional £2.1 billion
. Predicted Consumer Spending: £123 million for the UK’s
hotel industry
. Total workforce needed: 200,000
. 205 Nations will be competing at the London 2012 Games
. 95% businesses will assess impact of the Olympic and
Paralympic Games
. 55% of companies believe their preparations are on track
. Unavailability of staff is now the biggest concern
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3. Opportunities with Olympics 2012, London
London 2012 is going to bring tremendous opportunities for your travel business to grow and
expand. There would be a drastic rise in the potential customer base, resulting into boosted domestic
demands across the country.
Increase in consumer spending in retail, leisure and travel sectors:
• High Street Retailers: £184.8m
• Hotel Sector: £122.6m
• The Entertainment, Food & Drink Industry: £81.5 m
• Supermarkets: £79.9 m
• Airlines, Car Hire & Other Travel Sectors: £39.7 m
High street retailers, the hotel sector, entertainment, food and drinks industries, supermarkets,
airlines, car hire and other travel sectors will see the most significant increase in expenditure
according to the report, with an overall increase in UK residents' income of £229 million.
The snapshot survey focused on operators in and around London reveal a overall positive picture:
60% of respondents felt that their organisations are prepared to capitalise on the 2012 Games – and a
third of the industry expects to experience benefits into the medium-term after the Olympic period.
However, it was also revealed that strategic planning for
the Olympic Games is far from complete across the
industry, with only 40% claiming to have a robust
strategy or plan in place to effectively capitalise on the
period of high demand.
20% feel that they need to concentrate more closely on
developing their current revenue management strategy
– a key factor in optimising revenue during London
2012.
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4. Overall, the snapshot survey suggests that the UK travel industry is in a good position to capitalise
on the expected peak in demand during the 2012 Olympic Games – although certain resources have
yet to be put in place and some key investments still need to be made.
Travel Industry: Olympics 2012, London
Hosting the Games in 2012 is a huge opportunity for the UK tourism trade. It will be a catalyst for
the industry as a worldwide global event, with millions of visitors expected to the UK . Travel &
Tourism have been identified as one of the prime sector in which the UK will get benefitted from the
pre and post London 2012 Olympic and Paralympic Games.
Travel & Tourism industry is molding fast and it is critical for companies who want to improve their
performance and take advantage of the growth, as all segments - airlines, lodging companies, tour
operators and travel agents - work to improve their bottom lines.
There is huge business opportunity for innovative tourist boards, travel operators and travel agents
to make their destination attractive to local companies and global travellers with delighted service
offerings.
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5. Quick Facts -Travel Industry :
• 20 million - trips will be made by spectators within London during the games
• 3 million - trips to be made by spectators on the busiest day
• 10.8 million - tickets are on sale for the London 2012 Games
• 800,000 - people are expected to use public transport to travel to the games on the busiest day
• 100% - is the target for proportion of spectators traveling to the games by public transport,
walking or cycling
• 80% - of spectators attending the events in Greater London will travel by rail including the
London Underground
• £750 million additional consumer spending increase during the seven week Games period
• UK Travel & Tourism Demand, currently sixth largest in the world, is expected to grow at 3.1
per cent per annum over the next ten years.
On an average, every day 24 million (an estimated figure) trips are made in the capital - 4 million of
which are on London Underground, 6 million on buses and another 6 million on foot. During the
peak times of the Olympics, the number of trips could rise to 25 million, with 500,000 spectators at
events and a similar number at live sites or cultural events in London. Visitors have already started
booking their train tickets a year in advance and measures are being drawn up to cope with
increased demand during the Olympics.
The key objective for the London 2012 Summer Olympics is to have 100% of Olympic spectators
reaching the Games by public transportation, cycling or on foot. While London’s bus network is the
largest in the world, running round the clock, it is still getting upgraded.
Entire UK travel sector including car rentals, travel agents, airport transfers, tour organizers and
ticket booking agents should start to act now to ensure they are ready to receive their customers and
guests. London 2012 has a certain deadline and businesses in this sector must recognise that they
now need to act quickly to grab the most of the opportunity.
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6. Role of Technology
Technology will be playing a vital role in the London 2012 Games than ever before, be it on an
operational, business or communication level. Digital channels such as the web and mobile phones
will be the core way for everyone to access, share and interact with the London 2012 Games
experience.
Information Technology could provide comprehensive solutions to your business that connects,
enables, informs and engages with our customer base throughout the organization or across our
stakeholder community and members of the general public.
Many IT companies are experts in delivering real commercial and environmental benefits to your
business, through modern technology.
To fully grasp this opportunity, you need to undertake all the required preparations to combat the
challenges and give the competitive edge to your business.
Travel Industry needs to analyze both the before-and-after impact of visitors arranging their
holidays around the event itself. The impact of this whole event will be intensive in terms of
occupancy and capability to serve such a large chunk of global visitors.
Increase Your Web Presence and Hit Your Target Group
How much profit you are going to make in this season is directly proportional to the number of
customers who know you exist in this market. Many business websites fail to reach their target
customers, bring visitors to their sites, generate leads and/or sales because they are invisible to
consumers. Increasing your online presence will improve your business. These simple tips will help
maximize your effectiveness in the virtual world. So an obvious thing to do is to create a list of ways
to improve and promote a Web site and online presence.
It is estimated that the Internet is growing at a functional rate of 7 million web pages per day. If a
website is not optimized properly search engines will ignore large sections of a website, making it
impossible for customers to find it.
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7. 7 Most Effective Steps To Increase Your Web Presence
1. Complete Website Analysis
2. Keyword Research & Analysis
3. User Interface Optimization
4. Redesigning Site Architecture
5. Active Social Media Participation
6. Monitoring the Performance
7. Round-the-clock Maintenance
Identify your website problems before your visitors do so. Go through complete search engine
optimization guideline checks to ensure your site is ready for the major search engines.
Analyze current keywords performance, uncover competitors' keywords and new potential
keywords to build the web site around. We will analyze the basic usability of your web site from a
visitor and search engine robot point of view. Our services include the analysis of incoming links,
internal links and competition.
Making your website user friendly and having proper site navigation is the key to impress your
website visitors with ease. User interface optimization gives emphasis to the website elements and
flows for users to operate with. Websites after user interface optimization can make users get what
they want in minimal operations.
A more strategical approach is Search Engine Optimization (SEO), the art and science of positioning
a website keyword at the top of search engine results pages, through a set of ethical practices, proven
techniques, research and analysis. SEO is a long-term strategy and is the next step in the
development of your website.
Give your company a face on popular social networking sites. It is necessary for you to participate
actively in online channels in order to increase your online presence and gain your visitors. Take
some time out to compose articles, Press Releases, Blogs and write up reviews for your company on
major review networks. For example, if you run a restaurant there are several sites that review
popular restaurants in major cities across the UK that you can take advantage of.
All these steps allow you to spread the word about your online business and it enables your visitors
to engage with you and communicate with you directly. By increasing your web presence to all
media channels, you can raise your vistors fall to your website more than ever before.
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8. Mobile Technology: Helping you to compete in London 2012
Devising a mobile strategy to improve the event participants and visitors experience would be an
idealistic approach for tour & travel sector. The planning stage will include monitoring consumer
trends around mobile usage to define which services would serve the customer the best to gain an
amazing Olympic experience.
To capture maximum consumer activity in and around the event sites, introduction of mobile
services to the audience becomes a winning strategy. Mobile services that may be introduced include
live updates of sporting events and organizing polls on the public's favorite athletes, as well as the
roll-out of near-field communication-enabled terminals, service providers to allow online payments,
bookings, ordering etc.
The mobile device presents a composition of applications which takes the travel experience beyond
the physical object. The user friendly and intuitive applications revolutionize the availability of
information and increase the utility of the travel experience. This improves customer satisfaction,
lowers operating costs, and increases revenues.
The innovative mobile applications intent to bring revolution to the payment experience, enabling
faster, safer and more convenient payments via mobile phones in London and globally.
Using mobile solutions, travel operators can easily integrate their existing infrastructure into mobile
guest services to enhance the travellers experience. The visitors can easily access the travelling
related details from their existing smart-phones.
Mobile Travel Apps
The emergence of mobile technology and the advancement of mobile
enabled services is set to change the way people travel. Travel industry is
required to be better understood and be better equipped to the strategic
business and gauge the technical implications of changes and trends within
the industry, mobile is the “next wave for travel-related services”.
Mobile travel apps deliver travel related products including package
holidays, DP, flights, accommodation, resort content, city attraction tickets,
resort taxis and other travel extras through innovative mobile app platform.
These apps help travel agencies to bring a delightful customer experience
and helps to generate extra revenues for your business.
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9. Travel apps match specific travel needs
Few most popular apps, matching traveler needs:
• Mapping: Google Maps, native GPS, TomTom, Ovi Maps, OffMaps
• Language and translation: Google Translate, iTranslate, WordLens, Navita, Jibbigo
• General search and location-based apps: Google app (with audio and visual search), Yelp,
Foursquare, AroundMe
• Communication: Facebook, Skype, Viber, WhatsApp, Trip Journal
• Entertainment: Kindle, YouTube, Pandora, various games
• Currency and unit conversion: Currency Converter, XE Currency, Convert, Oanada
• Weather: Weather (iPhone), Weather Channel, Weatherbug, Weddar
• Travel bookings and itinerary help: TripAdvisor, TripIt, Kayak, HostelWorld, Tripcase,
TripDeck
Technology enables travel agents to access broad and deep supplier information and allows them to
further promote their business. Mobile Apps helps travel industry to offer utmost convenience to the
visitors; from mobile version of travel sites to road maps; from traveling tips to flight notifications,
and variety of other services to choose from!
The mobile phone is as pervasive for consumers as their wallet, so it is logical that the mobile phone
and retail industry should come together to realize this next stage in mobile evolution. Innovative
mobile applications enables travel Industry to offer the tourist visitors, most enjoyable and
convenient traveling time they have ever experienced.
Agile mobile technology allows their customers to organize hotel reservations, car rental info, train,
flight details, meetings, restaurant reservations, activities and get easy access to check-in times,
confirmation numbers, gate info, baggage claim, notes, integrated airline contact info and all the
other details they need. It creates efficiency as well as opportunities to up sell in ways that delight
and encourage repeat, return customers.
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10. Mobile Apps Benefits for Travel Industry
• Increase revenues with higher bookings
• Up sell visiting guests on events and hotel amenities
• Delight your guests with exceeded expectations
• Extend your brand into a new mobile marketing channel
• Use the app as a sales tool and get higher ROI
• Control your own content and access real-time communication
• Provide added service and achieve marketplace differentiation
• Increase Guest Loyalty and Improve Brand Recognition
Summary:
To maximize customer lifetime value, travel industry needs an integrated understanding of a
customer across the channels i.e. in-store, online and mobile. Social commerce is an emerging area of
focus for service providers.
Promote your businesses with cosmopolitan web presence and advanced mobile apps. Leverage
these strategies to optimize your website, achieve maximum return on your social investment and
delight your customers with extended service offerings, send personalize special offers based on past
purchase history and give away memorable pleasant experiences.
Start Your Business Plan Today!! Fortunately, there is still time to prepare:
• Understand the risks and opportunities
• Review your plans
• Take specialist's help, where ever required
• Test your plans
• Enjoy London 2012 & harness the opportunity
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11. How Clarion Technologies could help you?
Clarion Technologies has reorganized its business units to envision changes in the global IT Industry
and distinguish itself from competitors. At Clarion, we run our business by motivating and inspiring
ourselves with every resolution to customer's problem that brings satisfaction for them. We believe
our 3 core business units offer the greatest potential to serve our customers. They are:
vEmployee:
vEmployee is a leading web development solution provider based out of India and provides the
clients with a virtual employee. These, well rounded professionals, provide a powerful combination
of programming expertise coupled with advanced skills in project management, usability and self-
testing. vEmployee resource is a rare blend of programming skills and project management
capabilities.
Clarion Mobile:
Clarion Mobile is a leading mobile application development company offering full-spectrum, end-to
end services across diverse verticals such as business, utilities, entertainment and gaming amongst
various others. We offer custom mobile application development services based on various mobile
operating platforms and have proven expertise in customized apps development for iPhone, iPad ,
Android, BlackBerry and Mobile compatible websites.
Clarion SEO:
Clarion Technologies offers Search Engine friendly White Hat SEO Services. We will increase your
website presence in Google using Effective SEO Campaign. The objective of this service is to bring
new heights in the clients' business growth and giving a competitive edge to the client by increasing
total number of visitors to the website and achieving TOP 10 Rankings for the Targeted Keywords in
Google. SEO is an ongoing effort for successful online marketing results. Our SEO Service is a
detailed process covering many SEO activities.
Our SEO Specialists will help you with SEO factors such as title, HTML Tags, Keyword Frequency,
Meta Tags, Content Optimization, Image Optimization, Making SEO friendly URLs, Link building
etc. So, optimize your website, increase your ROI and be ahead of your competitors. Know more
about our services and reap more benefits out of your business.
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12. About Clarion Technologies:
Clarion Technologies is a leading technology and outsourcing solution provider based out of India.
Clarion partners with its clients with a single-point agenda - to transform their business challenges
into growth opportunities! Clarion has mobilized the right people, skills, technology, and processes
to help clients strengthen their competitive advantage.
With services spanning the technology value chain, Clarion is a one stop shop for enterprise wide IT
needs. Our singular focus on ‘client satisfaction’ cements our relationship with our clients. As a
matter of fact more than 90% of our customer base has repeatedly partnered with Clarion to
continuously build technical solutions for almost a decade.
For more information on partnering with Clarion Technologies, contact us at
info@clariontechnologies.co.in or visit our website at: www.clariontechnologies.co.in
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