UTM tagging for GMB - SMX London May 2020

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Claire Carlile Marketing

How to use UTM tagging in GMB to demonstrate your value as an awesome marketer - a complete guide!

Marketing

@clairecarlile
What’s the return on 5 mins work?

@clairecarlile
● be consistent (your GA reports will thank you)
✅
Tips on UTM tagging
gmb-listing
gmblisting
gmb_listing

@clairecarlile
● keep them lower case (GA is case sensitive)
✅
Tips on UTM tagging
gmb-menu
GMB-menu
Gmb-Menu

@clairecarlile
● don’t get your medium and source in a muddle
Tips on UTM tagging

@clairecarlile
Getting granular with Google Posts
● 10-percent-off-july
● summer-sale
● new-opening-times

@clairecarlile
How much is GMB driving overall?

@clairecarlile
Is revenue everything? Micro-conversions FTW

@clairecarlile
Keeping
it all
nice and
tidy

@clairecarlile
A gift from me, to
you, with love 🎁
http://bit.ly/GMB-UTM-GUIDE

@clairecarlile
https://www.sterlingsky.ca/google-local-changes/

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