The focus, now more than ever, is on the customer and combining A/B testing and personalization will create a better experience. 2 key digital strategies that will impact eCommerce retailers in 2016 and beyond.
16. “”Consumers will expect to have
more relevant content and will
also expect brands to know
more about them in the course
of their interactions.
John Arnold
17. “”Marketers agree that their
organization’s growth
ultimately depends on
personalization and better
customer knowledge
IBM Commerce Report
29. What Style?
Vera Wang
Logo
Custom (DNA)
Vera Wang
Neil Lane
Tolkowsky
What Style?
What Price?
How To Start?
Non-Branded
Custom (DNA)
30. What Style?
Vera Wang
Logo
Custom (DNA)
Vera Wang
Neil Lane
Tolkowsky
What Style?
What Price?
How To Start?
Non-Branded
Custom (DNA)
Customer Exits
Diamond Jewelry
31. What Style?
Vera Wang
Logo
Home
Custom (DNA)
Vera Wang
Neil Lane
Tolkowsky
What Style?
What Price?
How To Start?
Non-Branded
Custom (DNA)
Returning Customer
Customer Exits
Education
Non-Branded
Gallery (PLP)
Brand
Custom (DNA)
32. What Style?
Vera Wang
Logo
Home
Custom (DNA)
Vera Wang
Neil Lane
Tolkowsky
What Style?
What Price?
How To Start?
Non-Branded
Custom (DNA)
Returning Customer
Customer Exits
Education
Non-Branded
Gallery (PLP)
Brand
Custom (DNA)
Customer Enters
SEO /SEM
Diamond Jewelry
Email
Social Retargeting
Diamond Jewelry
Home
Radio / TV
33. HOW WE GOT STARTED
STAY SMALL2
SNOWBALL LEARNINGS3
PICK SOMETHING1