So, I’m going to tell you why I think that Experience Designers are the next-gen film directors, but before I do that, let’s look at my definition of things…
So let’s take a quick look at the process. You want to make an ARG or Transmedia Entertainment Experience…
Much like a film’s top 3 are the Writer/Producer/Director, an ARE’s are Writer/Producer/Experience Designer
Let’s take a look at just some of the delivery platforms available…
A single scene can also be distributed among different platforms to great effect.
Ride is sharable, replayable. ARG is like a rock concert. A shared communal real-time experience
My dream is for there to be an iTunes for transmedia experiences, where you download a package, hit play and things start happening.