"What works: Case Study into what multiplatform projects have worked for ABC" was presented at www.TransmediaVictoria.net.au, Jan 27th 2011

1. ABC TVMultiplatform Stephanie Salter, Executive Producer ABC TV

2. People find themselves & the world around them interesting

3. Making Australia Happy

4. Viewers like to share

5. Wide Open Road

6. Children know more about computers than their parents

7. Kids - ABC3

8. Social Media has changed the way we communicate with audiences

9. Q&A

10. Content should determine the delivery platform

11. Poh’s Kitchen - iPhone

12. At The Movies - iPhone

13. Viewers want to watch content at their convenience on multiple devices

14. Multiplatform - iView

15. TV broadcast does not always come first

16. Beached Az

17. Working with the ABC

18. Independent Producer Information www.abc.net.au/independent