Lessons Learned in Cross-Media

WHAT DID THEY DO? LESSONS LEARNED IN CROSS-MEDIA Christy Dena Director, Universe Creation 101 Power to the Pixel, London Film Festival 14 th October, 2009

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[object Object],“ We thought that customers would be appreciative of the fact that we had so much across different platforms,” he said. “But nope. They were like ‘obviously!’ They just expected it.” Alan Wurtzel, NBC Universal’s President of Research

http://www.australiacouncil.gov.au/writersguide/newwritinguniverse/

Lessons learned from those before there may be…

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Lessons Learned Where we’re at …what we need

Local & Global Design Documentation Address Different Audiences

Local & Global ,[object Object],[object Object],[object Object],[object Object],[object Object]

Local & Global ,[object Object]

Local & Global The Lost Ring ( McDonald’s, AKQA, and Jane McGonigal, 2008)

Design Documentation Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Design Documentation ,[object Object],[object Object],[object Object]

… .on the other hand…a Game Design Document …. ,[object Object],[object Object]

www.videogameteam.com/wiki/index.php?title=Design_Doc David Perry’s ‘Top Secret Project’

Current Context Show Bible = Continuity across episodes within one medium Game Design Doc = Describes a single mono-medium game

Cross-Media Context Continuity across projects in different media platforms (eg: film, comic, digital game) Describes a single cross-media project (eg: pervasive game)

Universe Guide By Christy Dena

Flow Visualisation > Cross-Media www.christydena.com/online-essays/arg-design-charts The Beast , Microsoft Game Studio, 2001

Kim, Amy Jo (2000) Community Building on the Web , Peachpit Press

www.youngbondshadowwar.com/begin

http://www.42entertainment.com/poker.html Last Call Poker Last Call Poker, 42Entertainment

www.ChainFactor.com by Area/Code

Image source: dkimages.com Accessible & Appealing 2 Majority Expanded World More detail, interactivity, need specific skills & time Co-creative, hardcore By Christy Dena

Why is it Important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Physicality & Environments … Choreography of the Physical & Emotional Experience…

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Lessons Learned in Cross-Media

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