6. DreamsLive’s Vision We are dedicated to provide our clients with results-oriented advertising, public relations, and total marketing support. We are committed to provide products and services that provide only benefits to our clients. We will maintain a financially strong, growth-oriented company for the protection of our employees and clients.
8. Our Strategies Strategic plans for the next 5 years: We offer packages that will cost the customer 5% less than the usual market rate. - increase our company’s competitiveness DreamLive Market Price $5000 $4750 Aim to break even in the second year.
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10. Relations with clients must be stretched over a long termInternal Advertising: Estimated increase in sales for second year through advertising - $100,000 Road shows Once every 3 months
13. Close observation of work*This would be incorporated into the company’s operations permanently
14. Selection of Location Usage of Decision-Making process: Step 1. Identifying the problem/opportunity Step 2. Think up alternative solutions Step 3. Evaluate alternatives and select a solution Step 4. Implement and evaluate the solution chosen
26. The Departments – Overview Effectiveness Efficiency Departmentalizing Our Client’s relations are our relations - The Public Relations Department The firm’s backbone - The Finance and Logistics Department DreamsLive Cares – The Staff Welfare Committee DreamsLive Flagship department - The Advertising Department
27. The Departments Advertising Department The flagship of DreamsLive, the Advertising Department is dedicated to providing quality advertising services for our clients. Some of its portfolios: The Formula One Night Race Roadshow APEC Summit’s multi-cultural promotional event
33. Motivation Overview Highly motivated staff 15% of market share We need to motivate our staff, and we need to come up with a set of effective motivational strategies in order to achieve a high level of motivation in DreamsLive. Expanding 30% in 3 years
34. Strategies to Motivate Staff Familiarise staff with goals and strategies of DreamsLive Managers and Leaders are Coaches The Reward System
35. Leadership Leadership is the key to bringing a company or organisation to its peak. Only from good leadership comes a leading company. The Hersey and Blanchard’s Situational Leadership Model – DreamsLive’s guide to effective leadership
36. Controlling Overview Controlling = Highest efficiency + standards set by highest management Controlling is as vital in maintaining productivity and not just quality. We control , by following a strict set of rules and policies , where no allowance would be given to those who do not corporate
37. Controlling Methods Feedback control Concurrent control Feedforward control Strategic control Tactical control Operational control
38. Plans for the Next Three Years Recognition on the Global Arena: Gaining Asia’s recognition for PR firms and gaining at least two awards in Asia’s Communication Arts Advertising Competition. Sales Targets: 100 advertisements & 200 events HOW? Short term contracts + 3%-5% discounts for volume DreamsLive.
39. Plans for the Next Three Years Plans for expansion: Expansion of size by 30% in three years. Expansion of Mediaroom to allow more media productions to be made. Alternative: Renting a small office in the same building and use it for our media productions. Careful budgeting is required due to a potentially high expenditure. Forecasted Growth: In the next three years, our prediction is that the economy would be recovering and hence the company would expect an increase in the number of clients by at least 5% in the 2nd year and another 10% in the 3rd year.
Hence, there would be a close observation in the feedback received from clients so as to uphold quality
Separating the employees into departments which specialises in its own field is one of the best ways to increase the efficiency and effectiveness.
Caring for the our people is the Staff Welfare Committee.It takes care of our Staff by providing employee benefits such as medical claims as well as company-subsidized staff retreats . Such incentives are to reward our employeesFor their hard work, as well as let them know that DreamsLive cares.
For DreamsLive to achieve its goals in achieving 15% of the market share, as well as expanding at least 30% in the next three years, we need staff whom are not just skilful, but also highly motivated so as to encourage them to persistin providing high quality advertising and public relations services to our clients.
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