10 Ways to Use Facebook In Your Small Business
In this presentation, you will learn about ten ways that you can use Facebook in your small business. With nearly 1.6 billion monthly active users on Facebook, your small business cannot ignore this popular social network. Christian Karasiewicz, a leading social media marketer and digital influencer, shares with you ten ways that you can use Facebook to help you reach more customers, grow your leads, and convert them into paying customers. 1. Create a Facebook marketing strategy 2. Tell a story 3. Create and share visual content 4. Facebook live video 5. Facebook call-to-action buttons 6. Add a Facebook store so that customers can shop 7. Build your email list using your Facebook Page 8. Launch a Facebook Group 9. Promote your Facebook Page on your Facebook Profile, website and more! 10. Use Facebook Ads to help your business target the right audience By implementing these ten ways to use Facebook, your small business can begin to fill your funnel with new leads, convert them into prospects and move them further down the funnel towards becoming a paying customer for your business. Should you have additional questions on any of the items mentioned about using Facebook in your business, don't hesitate to reach out to Christian Karasiewicz for help. Contact us: http://www.socialchefs.com/contact
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10 Ways to Use Facebook In Your Small Business
- 1. 10 Ways to Use Facebook In Your Small Business
- 2. • Social Business Manager, IBM • 10+ years in social media marketing • 10+ years helping small to large businesses • CEO and Founder of Social Chefs
- 3. • How to add your business to Facebook • Which Facebook tools to use • Content creation shortcuts • Using Facebook Ads • Online and offline tactics to reach customers Material
- 5. • 1.65 billion monthly active users • 1.09 billion daily active users • In 2nd place: YouTube at 1 billion
- 8. • Login to your Facebook Profile • www.facebook.com/pages • Select “create page” • Choose a category that represents your business
- 14. • Size: 828 x 315 px • Show off your business • Tools: • RELAY • Canva
- 15. • Tell Facebook about your business • Complete all relevant fields • Set your Facebook web address • www.facebook.com/socialchefs • Add your email address (not public to others) • Add your website
- 18. 10 Ways to Use Facebook In Your Small Business
- 19. #1. Create A Strategy
- 20. • Plan out what you will post • Post at least 1-2x per day • Develop a 30-day plan • What would my customers be interested in? • Tools: •Facebook Insights •Facebook Scheduler •Hootsuite
- 21. #2. Tell A Story
- 22. • Why should your customers care? • Be a better storyteller • Look at other related brands
- 23. • Types of content • Blog posts • Videos • Photos • Look at your competition for ideas • Subscribe to blogs (Feedly) • Test, test, test
- 24. #3. Create Visual Content
- 25. • Keep your audience coming back • Vary the type of content you share • Blog post / photos / videos • Tools: • Word Swag • Ripl • Canva • Magisto • Giphy
- 26. #4. Facebook Live Video
- 27. • Broadcasting to your audience • Sharing your first-hand experience • Available for: • Profiles / Pages / Groups / Events • Record up to 90 minutes at a time • Tools: • Facebook Pages App
- 28. #5. Facebook CTA Buttons
- 29. • Highlight something important • 1 button per Facebook Page • Recommended buttons: • Sign Up (email list) • Learn more • Call now • Tools: • LeadPages
- 30. #6. Add A Shop
- 31. • Sell products to customers • Check-out on Facebook • Manage orders • View clicks and purchases • Advertise with Facebook Ads • *Not available everywhere • Tools: • Facebook Page
- 32. • Create “landing pages” • A page with a single action • Mobile-friendly! • Examples: • Customer discount • List products for sale • Tools: • Shortstack • LeadPages
- 33. #7. Build Your Email List
- 34. • Filling the funnel with leads • Convert leads into customers • Share valuable content • Tools: • LeadPages • Aweber
- 37. • More personalized than a page • Get to know customers better! • Create groups for anything! • Public (general topic) • Closed (members only) • Secret (think-tank) • Tools: • Create a group • Groups mobile app
- 38. #9. Promoting Your Page
- 39. • Share Facebook Page posts to your Profile • Higher exposure • Tag friends in comments using the @ sign • Work with other businesses • Tag pages using the @ sign
- 40. • Scannable code • Let’s customers message your business • Make it your page’s photo • Include in presentations and storefronts • Tools: • Tutorial • Facebook Messenger
- 41. • Add to blog / website • Can be customized • Customers can like your page (off of Facebook) • Message your page • Tools: • Get the page plugin
- 43. • Who do you want to reach? • What is your goal? • Set a budget ($1 - $5) • Install a facebook pixel on website (tracking) • Create your ads • Tools: • Facebook Ads Manager
- 45. Thank you!
- 46. Questions?
- 48. • Facebook Page: • http://www.facebook.com/socialchefs • Facebook Profile: • http://www.facebook.com/christiankarasiewicz • Twitter: • @ckroks | @socialchefs • LinkedIn: • http://www.linkedin.com/in/christiankarasiewicz • Website: • http://www.socialchefs.com/blog