Cours de Visual Storytelling donné à l'ICHEC Management School dans le cadre de la formation Web2.0 et digital marketing

1. VISUAL STORYTELLING

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INTRODUCTION
1

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VISUAL STORYTELLING
UTILISE AUTANT
LE DESIGN GRAPHIQUE,
L’INFOGRAPHIE,
L'ILLUSTRATION ET LA
PHOTOGRAPHIE
POUR TRANSMETTRE
DES INFORMATIONS DE
FAÇON PLUS ÉLÉGANTE,
DIVERTISSANTE ET
INSTRUCTIVE.
QU’EST-CE QUE
C’EST?

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DÉVELOPPER VOTRE
ACTIVITÉ ET
RENFORCER VOTRE
IMAGE DE MARQUE
EN S'APPUYANT
SUR DES PHOTOS, DES
VIDÉOS, DES
INFOGRAPHIES, DES
PRÉSENTATIONS ET
D'AUTRES MÉDIAS
RICHES.
POURQUOI?

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UN ATOUT IMPORTANT…
POURQUOI?

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UN ATOUT IMPORTANT…
RÉSULTATS?

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QUELLES
PLATEFORMES?
• Facebook/Twitter
• Instagram
• Pinterest
• YouTube
• Tumblr
• Vine
• Snapchat
• Slideshare

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QUELQUES CHIFFRES

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QUELQUES CHIFFRES

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QUELQUES CHIFFRES

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QUELQUES CHIFFRES

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UN ATOUT IMPORTANT…
QUELQUES EXEMPLES

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UN ATOUT IMPORTANT…
QUELQUES EXEMPLES

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UN ATOUT IMPORTANT…
QUELQUES EXEMPLES

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INSTAGRAM
2

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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HISTORIQUE

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REGLES

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FIL D’ACTUALITÉS

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PROFIL

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PROFIL

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PARAMÈTRES

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PARAMÈTRES

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PARAMÈTRES

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EXPLORER

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NOTIFICATIONS

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PARTAGER

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PARTAGER

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OUTILS

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OUTILS

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QUELQUES CHIFFRES

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TOP BRANDS SUR
INSTAGRAM

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PINTEREST
3

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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HISTORIQUE

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REGLES

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FIL D’ACTUALITÉS

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PROFIL

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PROFIL

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NOTIFICATIONS

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PARAMÈTRES

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PARAMÈTRES

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PARAMÈTRES

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PARAMÈTRES

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PARAMÈTRES

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EXEMPLES

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TIMING

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OUTIL

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YOUTUBE
4

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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TUMBLR
5

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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FIL D’ACTUALITÉS

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PROFIL

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PROFIL

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BLOG

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VINE
6

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FICHE IDENTITÉ
• 40 million users

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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PROFIL

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SNAPCHAT
7

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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EXEMPLES

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SLIDESHARE
8

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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FICHE IDENTITÉ

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PROFIL

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•Sephora on Pinterest and Facebook
•Red Bull utilise le visual storytelling
•Dunkin’ Donuts utilisent Instagram & Pinterest.
•Regardez également Dunkin’ DonutsVine
videos avec le #DunkinReplay.
EXEMPLES

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CONCLUSION
9

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STRATEGY
& MIX
CONCLUSION
UN ATOUT IMPORTANT…

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UN LIVRE?

86. +32 475 540 793
christelle@letist.com
@cltst
christelle.letist.com
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Thank you!
Do you have
questions?

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SOURCES
• HTTP://INFOGRAPHICB2B.COM/2013/07/03/WHY-USE-VISUAL-CONTENT-IN-SOCIAL-MEDIA-MARKETING-INFOGRAPHIC/
• HTTP://MASHABLE.COM/2014/05/06/DESIGN-CONTENT-MARKETING-BRANDSPEAK/#:EYJZIJOIZIISIMKIOIJFZGTZNXOYEJJPNWVIOG44DYJ9
• HTTP://BLOGS.FORRESTER.COM/NATE_ELLIOTT/14-04-29-INSTAGRAM_IS_THE_KING_OF_SOCIAL_ENGAGEMENT
• HTTP://ANALYTICS.NITROGR.AM/INSTAGRAM-STATISTICS/
• HTTPS://WWW.FACEBOOK.COM/BANKSY
• HTTP://NOTES.FUNDERSANDFOUNDERS.COM/POST/81999963246/HOW-INSTAGRAM-STARTED
• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-HOWTO-PRODUCE-CONTENT-FOR-INSTAGRAM/
• HTTP://SOCIALMEDIATODAY.COM/MATTHEW-KOBACH/2343691/10-RULES-EVERY-BUSINESS-NEEDS-KNOW-THEY-POST-INSTAGRAM
• HTTP://ICONOSQUARE.COM
• HTTP://NOTES.FUNDERSANDFOUNDERS.COM/POST/82592616960/HOW-PINTEREST-STARTED
• HTTP://TAILWIND.COM
• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-PINTEREST-SELLS-HERES-HOW-TO-DO-IT/
• HTTP://WWW.DIGITALINFORMATIONWORLD.COM/2014/04/10-RULES-FOR-POSTING-ON-SOCIAL-MEDIA-EVERY-BUSINESS-NEEDS-TO-KNOW.HTML
• HTTP://WWW.SEEYOUBEHINDTHELENS.COM/P/TOP-5-SOCIAL-GRAPHICS.HTML
• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-HOW-TO-GIF-YOUR-WAY-TO-SUCCESS-ON-TUMBLR/
• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-GETTING-WEIRD-ON-VINE/
• HTTP://GARYVAYNERCHUK.COM/INFOGRAPHIC-HOW-SNAPCHAT-FITS-INTO-YOUR-EXISTING-SOCIAL-STRATEGY/
• HTTP://SOCIALMEDIAREVOLVER.COM/USING-SLIDESHARE-FOR-BUSINESS/
• HTTP://WWW.SOCIALMEDIAEXAMINER.COM/VISUAL-STORYTELLING-WITH-EKATERINA-WALTER/

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BONUS
• HTTP://WWW.DIGITALBUZZBLOG.COM/SLIDESHARE-GLOBAL-DIGITAL-STATISTICS-2014-STATS-FACTS-STUDY-PRESENTATION/
!
• HTTP://FR.SLIDESHARE.NET/VALAAFSHAR/6297-TOP50MEGATRENDS-V3
!
• HTTP://BLOG.CONDUIT.COM/2013/03/28/5-TOOLS-FOR-MANAGING-YOUR-PINTEREST-ACCOUNT/
!
• HTTP://WWW.AMAZON.COM/THE-POWER-VISUAL-STORYTELLING-VISUALS/DP/007182393X
!
• HTTP://SOCIALMEDIAMAMMA.COM/3-POWERFUL-INSTAGRAM-FOR-BUSINESS-INFOGRAPHICS/
!
• HTTP://MASHABLE.COM/2013/07/01/CONVERSATION-PRISM-BRIAN-SOLIS/
!
• HTTP://SOCIALMEDIATODAY.COM/2350716/MAKE-YOUR-MARKETING-MEMORABLE-VISUAL-STORYTELLING-WEBINAR-REPLAY
!