This document appears to be a presentation on trends in digital media and online marketing. It discusses the transition from traditional media to digital/online media, the growth of social media and user-generated content, and new opportunities for advertisers to engage with consumers online through platforms like social networks, widgets, and video. It provides data on topics like time spent with different digital media, popularity of social networks and applications, and forecasts for growth of online/interactive advertising.

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3. Source: Markus Angermeier
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4. Source: Markus Angermeier
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5. Source: Michael Wesch - Mediatedcultures.net @ Kansas State University
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6. “Death” of Traditional Media
Transition to Mainstream
Web2.0
Advertising Web1.0
Multi-Directional
Uni-Directional Bi-Directional
Small Worlds
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7. Source: Global Insights as published in BusinessWeek
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8. Source: Interactive Advertising Bureau (IAB), PricewaterhouseCoopers (PwC) Estimates, 2007
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9. Source: Mohan Sawhney, Kellogg School of Management
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11. Source: Wikipedia
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12. Source: Various
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15. Source: Sandvine
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16. Source: Casaleggio Associati. 2006,
based on Technorati data, 2006

17. Source: iMedia as cited in press release, December 17, 2007
according to US Advertising Agency Executives, 2007 (% of respondents)
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18. Source: http://www.nielsenbuzzmetrics.com/cgm
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21. http://wonderactive.jp/award/nike/kimewaza/index_e.html
http://nike.msn.co.jp/
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26. Source: UM Wave 3 Data, Active Internet Universe Estimates, 2008

27. Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008
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28. 70%
60%
% Ever Read
Source: UM Wave 3 Data, Active Internet Universe, 2008
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29. Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008
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31. 59%
42%
Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008
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32. Source: UM Wave 3 Data, 16-54 Active Internet Universe Estimates, 2008
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33. Worldwide Growth of Selected* Social Networking Sites
June 2007 vs. June 2006
Total Worldwide Home/Work Locations Among Internet Users Age 15+
Source: comScore World Metrix
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34. 74%
23%
Source: UM Wave 3 Data, % What done with Social Network Page (Social Network Users), 2008
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35. Source: UM Wave 3 Data, % What done with Social Network Page (Social Network Users), 2008
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37. Base: US online consumers
Source: NACTAS Q2 2007 North American Social
Technographics online survey and NACTAS Q4 2007
Youth online survey (12-17)
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40. Subject matter
experts in these
affinity groups
Connectors
Prominence
that pass on
and dominance
information
of certain
either within or
topics on the
among affinity
web
groups
Influencers Enthusiasts
who impact the who are looking
affinity group for information
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42. Center
Periphery
42
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50. Source: Nielsen blogpulse live, 2008
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51. Source: Nielsen BuzzMetrics, 2006
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58. http://www.flickr.com/photos/grahamstanley/231628852/
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59. Source: Forrester Research February 9, 2007
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60. Source: Forrester Research February 9, 2007
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61. Source: Forrester Research February 9, 2007
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62. Source: Forrester Research February 9, 2007
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63. Source: Forrester Research February 9, 2007
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64. Source: Forrester Research February 9, 2007
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69. Source: Facebook, 2007
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70. Source: Adonomics, January 3, 2008
Ranked by Total Installs, January 3, 2008
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71. 1. Top Friends Slide 23.7 10%
2. Super Wall RockYou! 22 15%
3. FunWall Slide 21.5 19%
4. XMe RockYou! 15.6 3%
5. SuperPoke! Slide 15.2 6%
6. Movies Flixster 14.9 8%
7. Likeness RockYou! 14.2 2%
Jimmy Kittiyachavalit,
8. Causes 14.1 1%
Brad Fultsand others
Nik Gandhy, David Young
9. My Questions 12.9 1%
and Jeremiah Robison
10. iLike iLike Inc. 11.4 4%
Source: Adonomics, January 3, 2008
Ranked by Total Installs, January 3, 2008
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72. Source: Adonomics, January 3, 2008
Ranked by Active Users, January 3, 2008 (millions)
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73. Source: eMarketer Calculations (% of respondents), October 16, 2007
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74. Source: eMarketer, December 2007
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76. http://apps.facebook.com/officepoke/
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77. http://apps.facebook.com/framedagain/
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83. Source: comScore Widget Metrix as cited in press release, January 24
Ranked by Unique Viewers, November 2007(thousands and % of total internet users)
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84. Source: Jupiter Research and Ipsos Insight
Among US Adult Internet Users, by Age, August 2007 (% of respondents)
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85. Source: Forrester, US Interactive Marketing Forecast, 2007 to 2012, October 2007
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86. Sources: Doubleclick, eMarketer, Eyeblaster, ABI Research estimates
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90. 90
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