This document discusses Microsoft's strategy around branded content and mobile engagement. It covers Microsoft's partnerships with other companies to create and distribute branded content across multiple platforms and devices. The document also outlines the phases of Microsoft's storytelling and content operations for a specific underwater mission partnership, including generating user-generated content and analyzing related data and analytics.

1. BrandedContent (in Mobile)
Chris Schaumann
Global VP, Consumer Engagement
Microsoft Mobile Devices

2. with Partners

9. Series1
Series2
Series3
Smart TVs
Series5
0
200,000,000
400,000,000
600,000,000
800,000,000
1,000,000,000
1,200,000,000
1,400,000,000
1,600,000,000
1,800,000,000
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Units
Source: Gartner, IDC, Strategy Analytics, Company Filings, BI Intelligence Estimates

12. 0
1
2
3
4
5
6
7
8
1
2
3
4
5
6
7
Millions of Terabytes Per Month
Source: Cisco, 2013

13. Screen Fragmentation
3”
4”
5”
10”
7”
6”
11”
9”
8”
…

14. WWW.MICROSOFT.COM/MOBILE
AGILE
RESPONSIVE
WEBSITE

16. 1.Microsoft & Mobilewith Partners

19. Series1
Google
Amazon
Facebook
Disney
Comcast
Series7
Series8
Series9
Series10
Series11
Series12
Series13
Series14
$0
$200
$400
$600
$800
$1,000
$1,200
1
2
Market Value (Billions)
*Other includes Twitter, Netflix, and Hulu
$1,081 Market Value
$480 Market Value

22. 1.Microsoft & Mobile
2.Industry & Contentwith Partners

31. 1.Microsoft & Mobile
2.Industry & Content
3.Owned Branded Contentwith Partners

50. Views
Launch –3 days
Phases
4-14 days
15 –45 days

53. 1.Microsoft & Mobile
2.Industry & Content
3.Owned Branded Content
4.Storytelling & Operations

61. Count down page already live
Overview: I
Mission 31 is Fabien Cousteau’s boundary breaking mission to live and work underwater for 31 days.
Lumia and MSFT bring the adventure above water.
Lumia technology acts as the enabler -Our ground-breaking, yet intuitive, technology enables the world to experience the Mission, inspiring adventures.
‘Skype in the classroom’ enables education of children across the world.
Timings:
Pre-Mission Dive competition –we asked fans to share their adventures for the chance to visit the Aquaruius
Mission phase –Curation of amazing and engaging content from the Mission and social channels
MISSION 31 –POWERED BY NOKIA LUMIA
WIP Dive competition submission form

62. 1.Microsoft & Mobile
2.Industry & Content
3.Owned Branded Content
4.Storytelling & Operations
5.Rich Storytelling with Partners

71. 1.Microsoft & Mobile
2.Industry & Content
3.Owned Branded Content
4.Storytelling & Operations
5.Rich Storytelling with Partners
6.User Generated Content

90. 1.Microsoft & Mobile
2.Industry & Content
3.Owned Branded Content
4.Storytelling & Operations
5.Rich Storytelling with Partners
6.User Generated Content
7.Data & Analytics

91. Advertising v3.0
https://advertising3.wordpress.com/

92. LinkedIn.com/in/ChrisSchSlideShare.net/ChrisSAdvertising3.WordPress.com@ChrisS35