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10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 2
Sources:
-Market Sizes: Microsoft & Universal McCann
- Online Market Sizes: Oppenheimer & Co. Inc., June 2007
(sources include Universal McCann, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers )


                   10 June 2009              © Microsoft Corporation 2009 | CMG | Global Marketing Group   4
Source: Zenith Media Pyramid Estimates, Dec 2008

10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group         5
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   6
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 7
1. Buyer decides what
   web sites to buy
2. Buyer and Seller
   negotiate deal
3. Hand off to internal
   teams for workflow
4. Buyer ad ops sends
   ads to publisher
5. Seller ad ops inputs
   ads
6. Buyer reviews
   results, compares
   reports, compiles
7. Seller sends bill to
   buyer
8. Buyer reconciles the
   bill and pays




               10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 8
Source: J.P. Morgan Estimates, Company Reports, ComScore, Nielsen Net Ratings, IDC, IWS, IAB, Jan 09

10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 9
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 10
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   11
Source: ThinkEquity, 2009


10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 12
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 13
Source: Collective Media Ad Network Study, 2009


10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group    Slide 14
Source: Collective Media Ad Network Study, 2009


10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group    Slide 15
Source: Collective Media Ad Network Study, 2009


10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group    Slide 16
Source: Collective Media Ad Network Study, 2009


10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group    Slide 17
Source: Collective Media Ad Network Study, 2009


10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group    Slide 18
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 19
Source: “Ad Exchange sar ethe Future”, www.clickz.com

10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 20
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 21
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 22
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   Slide 23
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   24
10 June 2009   © Microsoft Corporation 2009 | CMG | Global Marketing Group   25

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Advertising Networks & Exchanges - ad:tech, Singapore

  • 1.
  • 2. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 2
  • 3.
  • 4. Sources: -Market Sizes: Microsoft & Universal McCann - Online Market Sizes: Oppenheimer & Co. Inc., June 2007 (sources include Universal McCann, Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers ) 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 4
  • 5. Source: Zenith Media Pyramid Estimates, Dec 2008 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 5
  • 6. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 6
  • 7. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 7
  • 8. 1. Buyer decides what web sites to buy 2. Buyer and Seller negotiate deal 3. Hand off to internal teams for workflow 4. Buyer ad ops sends ads to publisher 5. Seller ad ops inputs ads 6. Buyer reviews results, compares reports, compiles 7. Seller sends bill to buyer 8. Buyer reconciles the bill and pays 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 8
  • 9. Source: J.P. Morgan Estimates, Company Reports, ComScore, Nielsen Net Ratings, IDC, IWS, IAB, Jan 09 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 9
  • 10. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 10
  • 11. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 11
  • 12. Source: ThinkEquity, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 12
  • 13. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 13
  • 14. Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 14
  • 15. Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 15
  • 16. Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 16
  • 17. Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 17
  • 18. Source: Collective Media Ad Network Study, 2009 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 18
  • 19. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 19
  • 20. Source: “Ad Exchange sar ethe Future”, www.clickz.com 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 20
  • 21. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 21
  • 22. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 22
  • 23. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group Slide 23
  • 24. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 24
  • 25. 10 June 2009 © Microsoft Corporation 2009 | CMG | Global Marketing Group 25