1. MME-1175
How to run a successful
”Bring Your Own Device
Initiative”
Chris Pepin, IBM Mobile Enterprise Executive
@chrispepin
cpepin@us.ibm.com
© 2013 IBM Corporation

2. Agenda
 What is Bring Your Own Device?
 What are the risks and how can they be
mitigated?
 Successful BYOD deployments
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3. What is “Bring Your Own Device” or BYOD?
The use of personally owned devices, including
smartphones, tablets and laptops for business purposes
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4. BYOD today and predictions for the future
 30% of enterprises embrace BYOD
 15% block it
 8% ignore it
In the next three years
 60% of enterprises will embrace BYOD
 3% block it
 0% ignore it
Source: Gartner
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5. BYOD benefits
 Attract and retain top talent
 Increased employee productivity
 Increased employee
responsiveness
 Increased flexibility and work-life
balance
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6. BYOD myths
 Passing fad
 Can be stopped
 Cost-saving initiative
 Every device is supported
 Mobile devices can’t be secured
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7. BYOD challenges
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8. Four pronged approach to BYOD
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9. Technology
 Mobile Device Management (MDM), Mobile Application
Management (MAM), Mobile Enterprise Management
(MEM)
 Data Loss Prevention
 Containerization
 Network access
 Anti-malware
 Mobile application platform 8

10. BYOD case study: IBM
 435,000 employees
worldwide; 50% mobile
 BYOD isn’t new at IBM
and includes smartphone, IBM's BYOD program
"really is about supporting
tablets as well as laptops employees in the way they
want to work. They will
find the most appropriate
tool to get their job done. I
 120,000 employees want to make sure I can
enable them to do that, but
leveraging smartphones in a way that safeguards
the integrity of our
and tablets; 80,000 BYOD business.“
- IBM CIO Jeanette Horan
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11. Successful BYOD deployments
Large retail and commercial Carolina HealthCare: Full North American
bank with headquarters in spectrum of healthcare and transportation company
Europe wellness programs
throughout North and South Need: BYOD for 6,000
Need: BYOD for 16,000 bank Carolina. knowledge workers
employees (Domino email, leveraging Apple iOS, Google
web) leveraging Apple iOS Need: Managed and secure Android and BlackBerry.
and Google Android devices 38,000 PCs, smartphones
with high security and tablets both company What: Managed mobility
requirements and corporate owned services leveraging
MobileIron and BlackBerry
What: Managed mobility What: IBM Endpoint Enterprise Server
services from IBM Global Manager
Technology Services
leveraging Good
Technologies
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12. Key messages
 No one size-fits-all mobile
solutions
 Don’t try to boil the ocean –
walk before you run
 Mobile technologies
continues to evolve – be
flexible and embrace
change
 Reach out for help from
mobile experts
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13. Industry’s most comprehensive mobile portfolio
The Broadest The Deepest New Industry
Portfolio of Set of Partnerships
Mobile Services and
Solutions Expertise Resources
for
Developers
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14. Questions?
Chris Pepin
Mobile Enterprise Executive
IBM Global Technology Services
cpepin@us.ibm.com
@chrispepin
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15. Acknowledgements and Disclaimers:
Availability. References in this presentation to IBM products, programs, or services do not imply that they will be available in all
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