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The Three Evolutionary
Stages Of Product
Management
Chris Lukassen
Job
Experience
Contact
Chris Lukassen
Product Samurai @ Xebia
Thales, Saab, TomTom, Service2Media,
various startups
clukassen@xebia.com
+31 6 12332230
https://nl.linkedin.com/in/chrislukassen
https://twitter.com/ProductSamurai
Product Samurai
Product Leadership Roles
Break in groups
Discuss
- Who does what?
- What is your title?
- Responsibilities, tasks?
- What is a managers job?
- What is leaders job?
Present!
- Drawings are awesome!
Tribe Lead
Product Owner
Project Manager
Product Manager
Marketing Manager
Chief Product Officer
Head of Development
Chief Executive Officer
Product Marketing Manager
Product Samurai
10 min
First Stage: The Builder
Product Samurai
The Builder
Discuss
- What does a builder do?
- What is his or her role?
- Why is that?
- With whom?
Present:
- What makes a better
Product Owner?
- Make a graphical depiction of
the builder in the organization
or Scrum Team
Product Samurai
10 min
Product Samurai
Second Stage: The Observer
Product Samurai
The Product Management Framework
Product Samurai
The Product Management Framework
Product Samurai
The Product Management Framework
Product Samurai
The Product Management Framework
Product Samurai
Product Samurai
The Observer
Discuss:
- Who does what?
- What is the consequence?
- What makes a better
Product Manager?
- What is your current role?
- What would you like to do?
Present
- Use post-its to mark your
territory
- Explain how you handle the
borders
Product Samurai
10 min
Third Stage: The Chess Player
Product Samurai
Product Samurai
The Chess Player
Discuss:
- What does my product need
to stay successful?
- What projects am I currently
running?
- Why is that?
Present:
- Is there a gap?
- If so why, or if not, why not?
Product Samurai
10 min
Product Samurai
Leadership Styles
Discuss:
- Pick 2 scenarios you
recently encountered
- What leadership style did
you use and why?
Summarize:
- What styles did we use?
- Does it make sense?
Product Samurai
10 min
Leadership
Styles
Product Samurai
Visionary
Affiliate
Democratic
Coaching
Pace-
Setting
Coercive
Daniel Goleman
Democratic Decision Rules
Product Samurai
Sam Kaner
The
Three
Evolutionary
Stages
Of
Product
Management
Product Samurai
The 3 Levels
Builders
- Transitioned to Agile way of
working
- Low empowerment,
efficiency metrics
- Lots of stakeholder
management
- Main tasks are reactive and
firefighting
Observers
- Transition to BusDevOps
Culture
- Empowered and takes
responsibility for results
- Outside-in thinking,
customer journey, BMC,
Design Thinking
- Releases that make impact
Product Samurai
The 3 Levels
Chess Players
- Has a vision beyond
product goal
- Applies Lean Startup
principles
- Fails fast based on market
insights
- Entrepreneurship on
portfolio level
- Data driven decision making
Seed conditions
- Context awareness
- Active involvement
- Learn by doing
- Sense-making
Product Samurai
What does
your dojo
look like?
Chris Lukassen
clukassen@xebia.com
@productsamurai
+31 6 12332230
https://www.theproductsamurai.com
http://blog.xebia.com/tag/product-samurai/

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The Three Evolutionary Stages Of Product Management