Presented by smarterB2B.com and sponsored by emerged.com. Host: Chris J Snook (co-author of Digital Sense) discusses several incredible platforms, innovations, and strategies to the production of B2B events both during and post-shutdown and how the new efficiencies and possibilities for sponsorship, attendees, and content providers is endless and what it will mean to reshape the landscape of the conference and events business post-COVID19.
1. The Future of
Events is Better Than
You Think…
Weekly Executive Briefing
2 2 n d A p r i l 2 0 2 0 w i t h C h r i s J S n o o k a n d g u e s t s
Brought to you by: Presented by:
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Thank you
3. THE LOGISTICS
Chat with me and your
peers in the group chat box
Submit Q&A & Participate in
the live polls
Contact Cameron Davis for
questions about the platform
cameron@emerged.com .
@CHRISJSNOOK
Author of Digital Sense;
Event Producer since ‘13
Chris J Snook is the bestselling author of Digital Sense (Wiley
2017) and Wealth Matters 3.0. He has produced multiple live
event brands since 2013 including
Fort Collins Startup Week 2014/15, loopthinkCXO,
BlokHausATX, Sandcastle Startups Challenge, World
Tokenomic Forum, Wyohackathon, and BlockforumEU. He
speaks and writes on a variety of topics including customer
experience, tokenomics, AI, IoT, blockchain, digital
transformation, and macro-economic trends and potential
futures. You can connect on Linkedin or Twitter @chrisjsnook
5. INDUSTRY IMPACTS
• 1.5B+ attendees from over 180 countries
• $1T+ direct spending (business sales) related to spending to
plan and produce; events-related travel, and spending by
exhibitors
• Avg spending per participant $704-$1294 per event
• Top 50 countries accounted for 96% of global revenue
BUSINESS IMPACTS
• $2.5T plus in output (business sales)
• 26 million jobs
• Business events sector directly generates more output
(business sales) than many large sectors (incl. Consumer
Electronics, computers, and office equipment.
https://insights.eventscouncil.org/Full-Article/ArtMID/398/ArticleID/
1445/2018-Global-Economic-Significance-of-Business-Events
THE PROBLEM
COVID-19 WHEN
WILL WE TRAVEL/
MEET AGAIN?
It’s still too early on to
accurately predict when the
global economy will fully re-
open and what that will mean
for the recovery attendance of
in person conferences, but two
things are certain. 1) We will
still meet in person in the
future 2) We also will never
waste the same time and
resources as we have in the
past and the value proposition
must evolve.
7. What has you most concerned about your
event portfolio P&L moving forward?
What innovations have you already
deployed?
POLL QUESTIONS
8. FUTURE MIX
OF VIRTUAL/
LIVE
Good decision making
is a skill that pays
handsomely.
VIRTUAL ONLY
Value Proposition Focus
Context
Content (freemium)
LIVE ONLY
Value Proposition Focus
Context
Community
Conversion
Content
HYBRID
Value Proposition
Community
Conversion
Content
Context
VALUE PROPOSITIONS
Sponsors, Attendees, Speakers
Community
Context
Content
Conversion
FUTURE OF EVENTS
9. Community
Virtual Booth Expo
ROI
Lower costs, better
targeting, reduced
wear & tear,
Increased
productivity
1
2
3
Better data, more
personalization
Broader reach
Studio innovations,
immersive
entertainment, re-
allocated budgets
to experience
enhancement
4
5
6
NECESSITY IS THE MOTHER OF INNOVATION
TOP 6 BENEFITS
FORCED BIZ
MODEL
INNOVATIONS
THE TOP 6
10. PRIORITIES
HAVEN’T
CHANGED:
Working more
efficiently has been
added
FUTURE OF EVENTS
I m p o r t a n t N o t U r g e n t
I m p o r t a n t A N D U r g e n t
DECIDE WHEN
YOU WILL DO IT
DELEGATE TO
SOMEONE ELSE
DO IT LATER
(OR NEVER)
11. VENUE IN THE
MULTI-VERSE:
Tons of energy can
be creatively applied
to redefining “venue”
FUTURE OF EVENTS
I m p o r t a n t N o t U r g e n t
I m p o r t a n t A N D U r g e n t
DECIDE WHEN
YOU WILL DO IT
DELEGATE TO
SOMEONE ELSE
DO IT LATER
(OR NEVER)
12. VENUE IN THE
MULTI-VERSE:
Tons of energy can
be creatively applied
to redefining “venue”
FUTURE OF EVENTS
I m p o r t a n t N o t U r g e n t
I m p o r t a n t A N D U r g e n t
DECIDE WHEN
YOU WILL DO IT
DELEGATE TO
SOMEONE ELSE
DO IT LATER
(OR NEVER)
-Multiple rooms broadcast via Twitch
-Silent Dance zoom floor enabling you to enter and dance with others
virtually within one of th 6 audio/Visual DJ rooms
-8-Bit rooms/app built on a zoom experience where you could see each
other only when within a certain range replicating game-play/challenges
SOURCE: https://youtu.be/i1jBAVGeVgQ
13. What do you
love about your
job?
How will event
planners redefine
interests post-
pandemic
FUTURE OF EVENTS
I m p o r t a n t N o t U r g e n t
I m p o r t a n t A N D U r g e n t
DECIDE WHEN
YOU WILL DO IT
DELEGATE TO
SOMEONE ELSE
DO IT LATER
(OR NEVER)
14. Hospitality is
D.O.A. post-
pandemic
Event planners,
attendees, and
sponsors will find
new value, but
hospitality is
doomed
FUTURE OF EVENTS
I m p o r t a n t N o t U r g e n t
I m p o r t a n t A N D U r g e n t
DECIDE WHEN
YOU WILL DO IT
DELEGATE TO
SOMEONE ELSE
DO IT LATER
(OR NEVER)
15. Drive
conversions;
Lower cost
Hybrid events and
virtual expo floors
provide lower costs
and increased ROI
for sponsors to
redirect budgets and
maintain the
relationship.
FUTURE OF EVENTS
I m p o r t a n t N o t U r g e n t
I m p o r t a n t A N D U r g e n t
DECIDE WHEN
YOU WILL DO IT
DELEGATE TO
SOMEONE ELSE
DO IT LATER
(OR NEVER)
In 2015, 50% of marketers had attended a virtual or hybrid event. Those
that have attended a virtual event were 51% more likely to attend another
one. (Westuc, 2015)
Imagine the number who would re-attend one now!
16. The expo floor
will never be
the same
-Educated salespeople
not booth babes
-Live 1:1 chats/zooms
with qualified prospects
-Easier navigated floors
-orders of magnitude
cheaper
-exponentially lower
CPA, higher LTV
FUTURE OF EVENTS
I m p o r t a n t N o t U r g e n t
I m p o r t a n t A N D U r g e n t
DECIDE WHEN
YOU WILL DO IT
DELEGATE TO
SOMEONE ELSE
DO IT LATER
(OR NEVER)
PLATFORM SOURCES:
www.meetyou.com
and
www.6connex.com
17. Innovation in B2B event planning,
experience design, business and
revenue models will be exponential in
2020/21 leading the industry to new
heights of value.
PRIVACY
ü Work fast to redefine the value propositions
for your attendees, sponsors, speakers
ü Hybrid events will become the new standard
ü Good enough no longer will be
ü Hospitality, airlines, convention centers, will
take decades to recover.
ü People will travel for truly unique experiences
once allowed, but virtual trade shows
ü Community cultivation, personalization, data-
driven networking, organized serendipity and
geographic un-bounding become growth
engines.
ü Speaker and entertainment budgets increase
as venue, union, and F&B dollars re-allocate
ü Its all going to be ok, just differentJ
18. RESOURCES:
PLATF ORMS TO D EMO:
6 C o n n e x ~ ( e n t e r p r i s e l e v e l v i r t u a l / h y b r i d e v e n t s )
Meetyoo ~ (enterprise level vi rt ual/ hybrid events)
R e m o . c o m ~ smaller virtual only platform professional events
H a c k a t h o n producer tools: D i s c o r d a p p . c o m, miro.com
Airmeet.com ~ virtual meet ups with roundtables
Sponsorshi p Dat a:
w w w. s p o n s o r s h i p . c o m (IEG)
PRESENTED BY:
w w w. s m a r t e r B 2 B . c o m
SPONSORED BY:
w w w. e m e r g e d . c o m
H O S T:
w w w. c h r i s j s n o o k . c o m