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The Future of
Events is Better Than
You Think…
Weekly Executive Briefing
2 2 n d A p r i l 2 0 2 0 w i t h C h r i s J S n o o k a n d g u e s t s
Brought	to	you	by:		Presented	by:
Say hello to Business to Prospect (B2P)
relationship management.
Emerged is an independent, AI-driven platform that is
redefining the sales process and customer relationship
management. Emerged supports your sales team to find,
educate, nurture, close and keep your customers.
Using proven tactics and a stand-alone platform, Emerged
increases closing rates and improves customer retention, all
at a fraction of the cost of a traditional agency or in-house
solution.
Mention “DECISIONS2020” for a
customized list of 2000 targets!
EMERGED.COM
Thank you
THE LOGISTICS
Chat with me and your
peers in the group chat box
Submit Q&A & Participate in
the live polls
Contact Cameron Davis for
questions about the platform
cameron@emerged.com .
@CHRISJSNOOK
Author of Digital Sense;
Event Producer since ‘13
Chris J Snook is the bestselling author of Digital Sense (Wiley
2017) and Wealth Matters 3.0. He has produced multiple live
event brands since 2013 including
Fort Collins Startup Week 2014/15, loopthinkCXO,
BlokHausATX, Sandcastle Startups Challenge, World
Tokenomic Forum, Wyohackathon, and BlockforumEU. He
speaks and writes on a variety of topics including customer
experience, tokenomics, AI, IoT, blockchain, digital
transformation, and macro-economic trends and potential
futures. You can connect on Linkedin or Twitter @chrisjsnook
THE ROADMAP
ROADMAP
FORCES IMPACTS FUTURE OF EVENTS SOURCES
INDUSTRY	IMPACTS		
•  1.5B+	attendees	from	over	180	countries	
•  $1T+	direct	spending	(business	sales)	related	to	spending	to	
plan	and	produce;	events-related	travel,	and	spending	by	
exhibitors		
•  Avg	spending	per	participant	$704-$1294	per	event	
•  Top	50	countries	accounted	for	96%	of	global	revenue	
	
BUSINESS	IMPACTS	
•  $2.5T	plus	in	output	(business	sales)	
•  26	million	jobs	
•  Business	events	sector	directly	generates	more	output	
(business	sales)	than	many	large	sectors	(incl.	Consumer	
Electronics,	computers,	and	office	equipment.	
	
																				https://insights.eventscouncil.org/Full-Article/ArtMID/398/ArticleID/
1445/2018-Global-Economic-Significance-of-Business-Events	
THE PROBLEM
COVID-19 WHEN
WILL WE TRAVEL/
MEET AGAIN?
It’s still too early on to
accurately predict when the
global economy will fully re-
open and what that will mean
for the recovery attendance of
in person conferences, but two
things are certain. 1) We will
still meet in person in the
future 2) We also will never
waste the same time and
resources as we have in the
past and the value proposition
must evolve.
PRIORITIES	IN	2020/21?	
Survive																				100%	
	
P	
O	
S	
T	
		
C	
O	
V	
I	
D	
19	
FUTURE OF EVENTS
What has you most concerned about your
event portfolio P&L moving forward?
What innovations have you already
deployed?
POLL QUESTIONS
FUTURE MIX
OF VIRTUAL/
LIVE
Good decision making
is a skill that pays
handsomely.
VIRTUAL ONLY
Value Proposition Focus
Context
Content (freemium)
LIVE ONLY
Value Proposition Focus
Context
Community
Conversion
Content
HYBRID
Value Proposition
Community
Conversion
Content
Context
VALUE PROPOSITIONS
Sponsors, Attendees, Speakers
Community
Context
Content
Conversion
FUTURE OF EVENTS
Community
Virtual Booth Expo
ROI
Lower costs, better
targeting, reduced
wear & tear,
Increased
productivity
1
2
3
Better data, more
personalization
Broader reach
Studio innovations,
immersive
entertainment, re-
allocated budgets
to experience
enhancement
4
5
6
NECESSITY IS THE MOTHER OF INNOVATION
TOP 6 BENEFITS
FORCED BIZ
MODEL
INNOVATIONS
THE TOP 6
PRIORITIES
HAVEN’T
CHANGED:
Working more
efficiently has been
added
FUTURE OF EVENTS
I m p o r t a n t N o t U r g e n t
	
I m p o r t a n t A N D U r g e n t
	
DECIDE	WHEN	
YOU	WILL	DO	IT	
DELEGATE	TO	
SOMEONE	ELSE	
DO	IT	LATER		
(OR	NEVER)
VENUE IN THE
MULTI-VERSE:
Tons of energy can
be creatively applied
to redefining “venue”
FUTURE OF EVENTS
I m p o r t a n t N o t U r g e n t
	
I m p o r t a n t A N D U r g e n t
	
DECIDE	WHEN	
YOU	WILL	DO	IT	
DELEGATE	TO	
SOMEONE	ELSE	
DO	IT	LATER		
(OR	NEVER)
VENUE IN THE
MULTI-VERSE:
Tons of energy can
be creatively applied
to redefining “venue”
FUTURE OF EVENTS
I m p o r t a n t N o t U r g e n t
	
I m p o r t a n t A N D U r g e n t
	
DECIDE	WHEN	
YOU	WILL	DO	IT	
DELEGATE	TO	
SOMEONE	ELSE	
DO	IT	LATER		
(OR	NEVER)	
-Multiple	rooms	broadcast	via	Twitch	
-Silent	Dance	zoom	floor	enabling	you	to	enter	and	dance	with	others	
virtually	within	one	of	th	6	audio/Visual	DJ	rooms		
-8-Bit	rooms/app	built	on	a	zoom	experience	where	you	could	see	each	
other	only	when	within	a	certain	range	replicating	game-play/challenges	
SOURCE:	https://youtu.be/i1jBAVGeVgQ
What do you
love about your
job?
How will event
planners redefine
interests post-
pandemic
FUTURE OF EVENTS
I m p o r t a n t N o t U r g e n t
	
I m p o r t a n t A N D U r g e n t
	
DECIDE	WHEN	
YOU	WILL	DO	IT	
DELEGATE	TO	
SOMEONE	ELSE	
DO	IT	LATER		
(OR	NEVER)
Hospitality is
D.O.A. post-
pandemic
Event planners,
attendees, and
sponsors will find
new value, but
hospitality is
doomed
FUTURE OF EVENTS
I m p o r t a n t N o t U r g e n t
	
I m p o r t a n t A N D U r g e n t
	
DECIDE	WHEN	
YOU	WILL	DO	IT	
DELEGATE	TO	
SOMEONE	ELSE	
DO	IT	LATER		
(OR	NEVER)
Drive
conversions;
Lower cost
Hybrid events and
virtual expo floors
provide lower costs
and increased ROI
for sponsors to
redirect budgets and
maintain the
relationship.
FUTURE OF EVENTS
I m p o r t a n t N o t U r g e n t
	
I m p o r t a n t A N D U r g e n t
	
DECIDE	WHEN	
YOU	WILL	DO	IT	
DELEGATE	TO	
SOMEONE	ELSE	
DO	IT	LATER		
(OR	NEVER)	
In	2015,	50%	of	marketers	had	attended	a	virtual	or	hybrid	event.	Those	
that	have	attended	a	virtual	event	were	51%	more	likely	to	attend	another	
one.	(Westuc,	2015)	
	
Imagine	the	number	who	would	re-attend	one	now!
The expo floor
will never be
the same
-Educated salespeople
not booth babes
-Live 1:1 chats/zooms
with qualified prospects
-Easier navigated floors
-orders of magnitude
cheaper
-exponentially lower
CPA, higher LTV
FUTURE OF EVENTS
I m p o r t a n t N o t U r g e n t
	
I m p o r t a n t A N D U r g e n t
	
DECIDE	WHEN	
YOU	WILL	DO	IT	
DELEGATE	TO	
SOMEONE	ELSE	
DO	IT	LATER		
(OR	NEVER)	
PLATFORM	SOURCES:	
www.meetyou.com	
and	
www.6connex.com
Innovation in B2B event planning,
experience design, business and
revenue models will be exponential in
2020/21 leading the industry to new
heights of value.
PRIVACY
ü  Work fast to redefine the value propositions
for your attendees, sponsors, speakers
ü  Hybrid events will become the new standard
ü  Good enough no longer will be
ü  Hospitality, airlines, convention centers, will
take decades to recover.
ü  People will travel for truly unique experiences
once allowed, but virtual trade shows
ü  Community cultivation, personalization, data-
driven networking, organized serendipity and
geographic un-bounding become growth
engines.
ü  Speaker and entertainment budgets increase
as venue, union, and F&B dollars re-allocate
ü  Its all going to be ok, just differentJ
RESOURCES:
PLATF ORMS TO D EMO:
6 C o n n e x ~ ( e n t e r p r i s e l e v e l v i r t u a l / h y b r i d e v e n t s )
Meetyoo ~ (enterprise level vi rt ual/ hybrid events)
R e m o . c o m ~ smaller virtual only platform professional events
H a c k a t h o n producer tools: D i s c o r d a p p . c o m, miro.com
Airmeet.com ~ virtual meet ups with roundtables
Sponsorshi p Dat a:
w w w. s p o n s o r s h i p . c o m (IEG)
PRESENTED BY:
w w w. s m a r t e r B 2 B . c o m
SPONSORED BY:
w w w. e m e r g e d . c o m
H O S T:
w w w. c h r i s j s n o o k . c o m

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The Future of Events is Better Than You Think...

  • 1. The Future of Events is Better Than You Think… Weekly Executive Briefing 2 2 n d A p r i l 2 0 2 0 w i t h C h r i s J S n o o k a n d g u e s t s Brought to you by: Presented by:
  • 2. Say hello to Business to Prospect (B2P) relationship management. Emerged is an independent, AI-driven platform that is redefining the sales process and customer relationship management. Emerged supports your sales team to find, educate, nurture, close and keep your customers. Using proven tactics and a stand-alone platform, Emerged increases closing rates and improves customer retention, all at a fraction of the cost of a traditional agency or in-house solution. Mention “DECISIONS2020” for a customized list of 2000 targets! EMERGED.COM Thank you
  • 3. THE LOGISTICS Chat with me and your peers in the group chat box Submit Q&A & Participate in the live polls Contact Cameron Davis for questions about the platform cameron@emerged.com . @CHRISJSNOOK Author of Digital Sense; Event Producer since ‘13 Chris J Snook is the bestselling author of Digital Sense (Wiley 2017) and Wealth Matters 3.0. He has produced multiple live event brands since 2013 including Fort Collins Startup Week 2014/15, loopthinkCXO, BlokHausATX, Sandcastle Startups Challenge, World Tokenomic Forum, Wyohackathon, and BlockforumEU. He speaks and writes on a variety of topics including customer experience, tokenomics, AI, IoT, blockchain, digital transformation, and macro-economic trends and potential futures. You can connect on Linkedin or Twitter @chrisjsnook
  • 4. THE ROADMAP ROADMAP FORCES IMPACTS FUTURE OF EVENTS SOURCES
  • 5. INDUSTRY IMPACTS •  1.5B+ attendees from over 180 countries •  $1T+ direct spending (business sales) related to spending to plan and produce; events-related travel, and spending by exhibitors •  Avg spending per participant $704-$1294 per event •  Top 50 countries accounted for 96% of global revenue BUSINESS IMPACTS •  $2.5T plus in output (business sales) •  26 million jobs •  Business events sector directly generates more output (business sales) than many large sectors (incl. Consumer Electronics, computers, and office equipment. https://insights.eventscouncil.org/Full-Article/ArtMID/398/ArticleID/ 1445/2018-Global-Economic-Significance-of-Business-Events THE PROBLEM COVID-19 WHEN WILL WE TRAVEL/ MEET AGAIN? It’s still too early on to accurately predict when the global economy will fully re- open and what that will mean for the recovery attendance of in person conferences, but two things are certain. 1) We will still meet in person in the future 2) We also will never waste the same time and resources as we have in the past and the value proposition must evolve.
  • 7. What has you most concerned about your event portfolio P&L moving forward? What innovations have you already deployed? POLL QUESTIONS
  • 8. FUTURE MIX OF VIRTUAL/ LIVE Good decision making is a skill that pays handsomely. VIRTUAL ONLY Value Proposition Focus Context Content (freemium) LIVE ONLY Value Proposition Focus Context Community Conversion Content HYBRID Value Proposition Community Conversion Content Context VALUE PROPOSITIONS Sponsors, Attendees, Speakers Community Context Content Conversion FUTURE OF EVENTS
  • 9. Community Virtual Booth Expo ROI Lower costs, better targeting, reduced wear & tear, Increased productivity 1 2 3 Better data, more personalization Broader reach Studio innovations, immersive entertainment, re- allocated budgets to experience enhancement 4 5 6 NECESSITY IS THE MOTHER OF INNOVATION TOP 6 BENEFITS FORCED BIZ MODEL INNOVATIONS THE TOP 6
  • 10. PRIORITIES HAVEN’T CHANGED: Working more efficiently has been added FUTURE OF EVENTS I m p o r t a n t N o t U r g e n t I m p o r t a n t A N D U r g e n t DECIDE WHEN YOU WILL DO IT DELEGATE TO SOMEONE ELSE DO IT LATER (OR NEVER)
  • 11. VENUE IN THE MULTI-VERSE: Tons of energy can be creatively applied to redefining “venue” FUTURE OF EVENTS I m p o r t a n t N o t U r g e n t I m p o r t a n t A N D U r g e n t DECIDE WHEN YOU WILL DO IT DELEGATE TO SOMEONE ELSE DO IT LATER (OR NEVER)
  • 12. VENUE IN THE MULTI-VERSE: Tons of energy can be creatively applied to redefining “venue” FUTURE OF EVENTS I m p o r t a n t N o t U r g e n t I m p o r t a n t A N D U r g e n t DECIDE WHEN YOU WILL DO IT DELEGATE TO SOMEONE ELSE DO IT LATER (OR NEVER) -Multiple rooms broadcast via Twitch -Silent Dance zoom floor enabling you to enter and dance with others virtually within one of th 6 audio/Visual DJ rooms -8-Bit rooms/app built on a zoom experience where you could see each other only when within a certain range replicating game-play/challenges SOURCE: https://youtu.be/i1jBAVGeVgQ
  • 13. What do you love about your job? How will event planners redefine interests post- pandemic FUTURE OF EVENTS I m p o r t a n t N o t U r g e n t I m p o r t a n t A N D U r g e n t DECIDE WHEN YOU WILL DO IT DELEGATE TO SOMEONE ELSE DO IT LATER (OR NEVER)
  • 14. Hospitality is D.O.A. post- pandemic Event planners, attendees, and sponsors will find new value, but hospitality is doomed FUTURE OF EVENTS I m p o r t a n t N o t U r g e n t I m p o r t a n t A N D U r g e n t DECIDE WHEN YOU WILL DO IT DELEGATE TO SOMEONE ELSE DO IT LATER (OR NEVER)
  • 15. Drive conversions; Lower cost Hybrid events and virtual expo floors provide lower costs and increased ROI for sponsors to redirect budgets and maintain the relationship. FUTURE OF EVENTS I m p o r t a n t N o t U r g e n t I m p o r t a n t A N D U r g e n t DECIDE WHEN YOU WILL DO IT DELEGATE TO SOMEONE ELSE DO IT LATER (OR NEVER) In 2015, 50% of marketers had attended a virtual or hybrid event. Those that have attended a virtual event were 51% more likely to attend another one. (Westuc, 2015) Imagine the number who would re-attend one now!
  • 16. The expo floor will never be the same -Educated salespeople not booth babes -Live 1:1 chats/zooms with qualified prospects -Easier navigated floors -orders of magnitude cheaper -exponentially lower CPA, higher LTV FUTURE OF EVENTS I m p o r t a n t N o t U r g e n t I m p o r t a n t A N D U r g e n t DECIDE WHEN YOU WILL DO IT DELEGATE TO SOMEONE ELSE DO IT LATER (OR NEVER) PLATFORM SOURCES: www.meetyou.com and www.6connex.com
  • 17. Innovation in B2B event planning, experience design, business and revenue models will be exponential in 2020/21 leading the industry to new heights of value. PRIVACY ü  Work fast to redefine the value propositions for your attendees, sponsors, speakers ü  Hybrid events will become the new standard ü  Good enough no longer will be ü  Hospitality, airlines, convention centers, will take decades to recover. ü  People will travel for truly unique experiences once allowed, but virtual trade shows ü  Community cultivation, personalization, data- driven networking, organized serendipity and geographic un-bounding become growth engines. ü  Speaker and entertainment budgets increase as venue, union, and F&B dollars re-allocate ü  Its all going to be ok, just differentJ
  • 18. RESOURCES: PLATF ORMS TO D EMO: 6 C o n n e x ~ ( e n t e r p r i s e l e v e l v i r t u a l / h y b r i d e v e n t s ) Meetyoo ~ (enterprise level vi rt ual/ hybrid events) R e m o . c o m ~ smaller virtual only platform professional events H a c k a t h o n producer tools: D i s c o r d a p p . c o m, miro.com Airmeet.com ~ virtual meet ups with roundtables Sponsorshi p Dat a: w w w. s p o n s o r s h i p . c o m (IEG) PRESENTED BY: w w w. s m a r t e r B 2 B . c o m SPONSORED BY: w w w. e m e r g e d . c o m H O S T: w w w. c h r i s j s n o o k . c o m