Chris J Snook mentors Founder Institute Denver's portfolio companies on channeling Will Ferrell to build a brand people will bleed to protect, promote, and consume!

1. THE 7 STEPS TO A BLEEDING BRAND
The Will Ferrell Way
Mentor Session Denver
2/3/15

2. STEP 1: BE AN EXPERT DAMMIT!
As a Scientist I can
tell you
that Sweat serves
no purpose!

3. STEP 2: MASTER THE TOOLS OF COMMUNICATION

4. STEP 3: MAKE THE NEWS-
CREATE THE NARRATIVE

5. STEP 4: INSPIRE-PROVOKE-SHOCK AND THE PRESS WILL LOVE YOU!

6. STEP 5: SAY RELEVANT, TIMELY (or TIMELESS) SHIT, THAT INSPIRES
DIALOGUE OR DISAGREEMENT

7. STEP 6: MAKE SURE YOUR INFRASTRUCTURE CAN SUPPORT YOUR
AMBITIONS AND GROWTH

8. STEP 7: BE BOTH THE TURTLE AND THE RABBIT!
(CONSISTENTLY PERSIST TOWARDS SPEED AND GROWTH)

9. QUESTIONS

10. THANK YOU!