This document provides guidance on data storytelling. It discusses how data storytelling can be used to explain insights, engage audiences, and influence change. The key elements of an effective data story are said to be having a main point, explanatory focus, linear sequence, narrative elements, and visuals. Data is the foundation that insights are built upon, while narrative helps connect insights and add emotion. Effective data stories are tailored to the specific audience by considering their goals, needs, familiarity with the topic, and other attributes. Various structures for organizing analysis findings into a story are presented, including beginning with an "Aha moment" that introduces the key insight.