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Social Media and the Sales Cycle

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Chris Brogan
Chris Brogan

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how social media aligns with the sales cycle chris brogan - new marketing labs chris@chrisbrogan.com @chrisbrogan #mprofs
me typist
this isn’t magic social media are tools that allow for a different kind of interaction. it’s up to you to make good things happen with the tools. use them bluntly, and they are no more effective than anything else.
from audience
to community
wiifm framework / lead gen / support / promotion
a sales marketing framework connect wild ideas to actionable steps
they aren’t easy
not at all
these tools aren’t crazy squint and you recognize the sales cycle
prospecting
prospecting pipeline
prospecting pipeline sale
prospecting pipeline support sale
prospecting r&d pipeline support sale
LISTENING CONTENT MKTG prospecting r&d pipeline support sale
LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING COMMUNITY sale
LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING COMMUNITY sale EDUCATION COMMUNITY
LISTENING CONTENT MKTG prospecting r&d pipeline support LISTENING LISTENING COMMUNITY COMMUNITY sale EDUCATION COMMUNITY
LISTENING CONTENT MKTG LISTENING prospecting r&d pipeline support LISTENING LISTENING COMMUNITY COMMUNITY sale EDUCATION COMMUNITY
they drive a strategy listening, experience, presence
they drive the sales cycle lead gen / support / promotion
listening and lead gen
05_ listening
http://search.twitter.com http://blogsearch.google.com http://www.technorati.com http://www.alltop.com http://google.com/reader Google the phrase “grow bigger ears.”
support
promotion
06_ experience HTTP://WWW.FLICKR.COM/PHOTOS/RICHARDSTOWEY/118272308/
07_ presence
HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
HTTP://WWW.FLICKR.COM/PHOTOS/MICHELLARDI/3046087654/
reward the faithful my canadian club experience
make an online presence setting up a few accounts
twitter facebook linkedin yelp upcoming.org dopplr
some tools to look into sick of hearing about twitter yet?
tools twitter , facebook, blogs, email marketing private community, location-based apps physical tools: flip , podcasting, mobile
listening as marketing the roger smith hotel, new york city
cafe-shaped conversations how do you make meaningful relationships? how does it bring in leads?
connect connect build small powerful networks
some resources Google: “grow bigger ears” “if I started today” “chrisbrogan outposts” http://www.chrisbrogan.com/best-of/
questions? chris@chrisbrogan.com twitter.com/chrisbrogan 617.759.3639

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