How Internet marketing changes once we rehumanize the web.

1. Don’t Scare
Me!!! chris brogan
social media and how it aligns
president
with business strategy New Marketing Labs
twitter hashtag: #iabcseattle

2. who is this strange man and why should you listen?
http://www.chrisbrogan.com
http://twitter.com/chrisbrogan
chris@chrisbrogan.com

4. social
media

5. communication the real difference

6. communication the real difference

7. Cafe-Shaped Conversations

8. social media stuff
blogs | podcasts | video
wikis | social networks | etc.

9. inside | outside
inside: collaboration
outside: communication

10. communication
really, social media is about
new tools and strategies

11. communication ads finding context

12. communication ads finding context

13. communication
really, social media is about
re-humanizing business

14. communication make our own meaning

15. communication our own business voice

16. communication connects brands to people

17. communication
your phone isn’t a strategy.
it’s a tool.

18. why all the fuss?
two-way, interactive, diy,
crowdsourced, 1-1, async

19. why all the fuss?
two-way, interactive, diy,
crowdsourced, 1-1, async

20. why all the fuss?
two-way, interactive, diy,
crowdsourced, 1-1, async

21. dell
blog | community site |
content blog | presence

22. gm
gmnext | podcasts | blogs

23. whole foods
blogs | podcasts | presence

24. comcast
presence

25. ibm
blogs | podcasts | networks
virtual worlds | presence

26. about branding
how the web changes the
voice of your product/svc

27. about branding
how the web changes the
voice of your product/svc

28. my brand story
my take on the future of
brands, plus personal branding

32. put our toe in
the strategy behind
the tools

33. a sample strategy
goal: warm up prospective buyers
strategy: home base / outposts / passports
step: build a home base
step: build outposts
step: build passports and presence
step: LISTEN
step: make a distribution chain of “helpful”

34. getting the boss on board
goal: get this through the budget
strategy: bridges and needles
step: align everything with traditional comms
step: find simple needles. NOT common
step: chunk, chunk, chunk (3 mos)
concept: the beauty of pirate ships

42. strategies
lead gen | awareness
customer service | diy

43. Listen first steps
listening | commenting
passports

44. second steps community | conversation | participation | DIY

45. third steps build armies

46. third steps build armies

47. advice
take small bites. find new
roi. follow the lab rats.

48. sample projects sales or lead gen blog.

49. sample projects sales or lead gen blog.

50. the most words on any of my slides.
awareness / attention / reputation / trust
be there before the sale
be helpful
be “one of us”
connect, connect, connect
share as much and as often as you can
don’t be afraid to sell ; be afraid to sell impersonally
build cafe-shaped conversations
give your ideas handles
build armies

51. questions?
this is where I can be
really helpful.

52. chris brogan
chris@chrisbrogan.com
www.chrisbrogan.com
+1-617-759-3639
twitter.com/chrisbrogan